IS'MINE ISMINE Single Eyeshadow Powder Palette Matte Coffee, High Pigment, Longwear Single Brown Eye Makeup for Day & Night (#04)

I'm an avid mac eye shadow user and this is my go to for the last year for my overall lid base color. It's pigmented , and it stays all day in place. Just now, finally running through it after using it every day. Ordering another!

I’ve used several higher-end shadows and, at one time, refused to wear anything less because the less expensive ones always faded or creased. But I decided to try out some not-so-known brands and this one checks all the boxes! The pigment is deep, dark, and matte. The texture is soft and blends easily. I’ve worn it with or without a primer and it still has staying power, though using a primer is definitely always best. I do have to say that you don’t need much because it’s very dark, if that’s a feature you need. I love this one!

Perfect shade of brown I've not quite been able to find. Value buy.

Not as dark when you put it on as it looks on here... put on several coats & still not dark...and it's got a little more purple/pink tint than purple/blue like the picture shows

Very pigmented, but buildable. I like to use the white shade as a sheer wash over the entire lid & pack it on a bit more opaque toward the inner corner. Is easily blendable with a fluffy brush. Easily applied with a finger or a denser brush. I do not notice much fallout, as it stays where it is put with proper prep (shadow primer or concealer).

It’s definitely the color I wanted, a true brown pigment with not any orange or red showing even when smudged. However the product, even though it goes on smoothly, does not stay put. I had creases within an hour on my lids. It’s OK if you’re somebody who constantly touches up your make up but I don’t. I put it on and then I go to work for an eight hour shift so I need stuff that lasts longer or wears off evenly and doesn’t look creased and greasy by the end of the day. It’s not the worst but I wouldn’t buy it again

A divine dark chocolate with staying power! I use it as an eye liner, especially on the outer corners

This chocolate brown color is perfect and is a great deal for the quality

Does not leave my eyelid looking dry and wrinkly. Goes on beautifully. Highly pigmented. A little goes a long way. Very happy with purchase. Plan on buying more colours.

I use this eyeshadow as an eyeliner. For the money I was a bit disappointed with the small size. It appeared to be larger in the photo.

Goes on smoothly and holds well for the day, really nice eyeshadow!

Excellent product. As described -perfect colour. Quick delivery.

I use this as eyeliner and it’s much better than the Sephora brand black eyeshadow. This one doesn’t shed little flakes that turn into streaks of black under my eyes. The pigment is rich enough to do sharp lines or a smokey look. Great value for money and quality.