---
product_id: 668625
title: "Women's 18 Hour Original Soft Cup Bra, White, 44C"
brand: "playtex"
price: "€ 54.28"
currency: EUR
in_stock: true
category: "Playtex"
url: https://www.desertcart.com.cy/products/668625-womens-18-hour-original-soft-cup-bra-white-44c
store_origin: CY
region: Cyprus
---

# Fully adjustable front straps 18-hour all-day comfort 4-way stretch Spanette fabric Women's 18 Hour Original Soft Cup Bra, White, 44C

**Brand:** playtex
**Price:** € 54.28
**Availability:** ✅ In Stock

## Summary

> ✨ Retro Chic Meets Modern Support for 18 Hours Straight

## Quick Answers

- **What is this?** Women's 18 Hour Original Soft Cup Bra, White, 44C by playtex
- **How much does it cost?** € 54.28 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.cy](https://www.desertcart.com.cy/products/668625-womens-18-hour-original-soft-cup-bra-white-44c)

## Best For

- playtex enthusiasts

## Why This Product

- Trusted playtex brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Custom Fit on the Fly:** Front-adjustable straps for effortless, personalized comfort.
- • **Iconic M-Frame Support:** Decades of trusted, flexible shaping that moves with you.
- • **Move Freely, Feel Confident:** Exclusive 4-way stretch fabric adapts to every move.
- • **Sleek Side & Back Smoothing:** Flatter your silhouette with built-up back design.
- • **Wirefree Comfort, Zero Compromise:** Experience all-day support without the pinch of wires.

## Overview

The Playtex Women's 18 Hour Original Soft Cup Bra in White (44C) combines wirefree comfort with the iconic M-Frame design and exclusive 4-way stretch Spanette fabric. Featuring full-coverage, side and back smoothing, and fully adjustable front straps, this bra delivers all-day support and a flattering fit without sacrificing style or ease of movement.

## Description

Perfect for those who crave wirefree comfort without skimping on support, this 18 Hour® bra brings together a retro cone shape and a vintage vibe that’s both chic and flattering. The famous M Frame and 4-way stretch Spanette® fabric team up to offer maximum support, so you can move confidently throughout your day - minus the wires. You’ll also appreciate the back and side smoothing, full-coverage cups, and fully adjustable straps. With its pretty lace design and extra support, this wirefree bra gives you the best of both worlds – retro style and modern stability.

## Features

- WIREFREE BRA COMFORT - Non-foam cups deliver superb support without wires.
- FAMOUS M-FRAME - Playtex bras have been flexibly supporting women in comfort for decades.
- SIDE & BACK SMOOTHING - Built-up back with side smoothing delivers a flattering fit in this comvy wireless bra.
- THE STRAPS - Fully adjustable straps conveniently adjust in the front.
- MOVE THE WAY YOU WANT - Exclusive Spanette fabric with 4-way stretch for ease of movement.
- 4-WAY SUPPORT - The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0007YRAJS |
| ASIN  | B0007YRAJS |
| Age Range Description | Adult |
| Apparel Closure Orientation | Front |
| Apparel Closure Type | bras |
| Apparel Fabric Stretch | High Stretch |
| Apparel Fabric Weight Class | Lightweight |
| Back Style | Square Back |
| Best Sellers Rank | #402,987 in Clothing, Shoes & Jewelry ( See Top 100 in Clothing, Shoes & Jewelry ) #3,555 in Everyday Bras |
| Bra Cup Coverage | Full Coverage |
| Bra Design | Posture |
| Bra Function | everyday |
| Bra Padding Level | Medium |
| Brand Name | PLAYTEX |
| Color | White |
| Customer Reviews | 4.3 4.3 out of 5 stars (226) |
| Date First Available  | February 14, 2012 |
| Department  | womens |
| Fabric Type | Cup Exterior: 100% Polyester; Cup Interior: 50% Cotton, 50% Polyester; Band Exterior: 84% Natural Rubber Latex, 16% Spandex; Mesh: 85% Nylon, 15% Spandex |
| Fit Type | fitted |
| Fit to Size Sentiment | Positive |
| Garment Size Country | United States |
| Global Trade Identification Number | 00042714048947 |
| Inner Material | Polyester |
| Item Weight | 4 ounces |
| Item model number  | 010271450mk44C44C |
| Manufacturer | Playtex |
| Manufacturer  | Playtex |
| Manufacturer Part Number | 0001005271450mk44C~44 C |
| Material Opacity | Semi-Sheer |
| Material Type | Spandex |
| Model Name | 18 Hour Sensational Support Wireless Bra Us0020 |
| Neck Style | V-Neck |
| Number of Items | 1 |
| Occasion Type | Birthday, Wedding |
| Pattern | Solid |
| Product Care Instructions | Hand Wash Only |
| Product Dimensions  | 13 x 8 x 1 inches; 4 ounces |
| Seasons | Spring |
| Sleeve Length Description | Sleeveless |
| Sport Type | Outdoor Lifestyle |
| Strap Type | basic |
| Style Name | 18 Hour Soft Cup Wirefree Bra Us0020 |
| Style Number | 010271450mk44C44C |
| Support Level | Light Support |
| Total Product Quantity | 1 Count |
| UPC | 042714048947 |
| Underwire Type | Wire Free |
| Unit Count | 1 Count |

## Images

![Women's 18 Hour Original Soft Cup Bra, White, 44C - Image 1](https://m.media-amazon.com/images/I/61GOL4kA7LS.jpg)

## Questions & Answers

**Q: What is a wireless bra?**
A: A wireless bra is designed without an underwire and uses structured fabric and design features to provide support, shaping, and comfort for everyday wear.

**Q: Is this bra good for everyday wear?**
A: Yes. This wireless bra is designed with a 4-way support system, adjustable straps, and stretch fabric, making it suitable for everyday wear.

**Q: Will this bra show under clothes?**
A: This bra is designed for full coverage and everyday wear, helping provide a smooth and consistent look under clothing.

**Q: Does this bra have adjustable straps or support features?**
A: Yes. It features fully adjustable straps and a TruSupport 4-way support system designed to provide all-over support and a customized fit.

**Q: Is this wireless bra machine washable?**
A: This bra is designed to be hand washed in cold water and line dried to help maintain its shape, support, and fabric performance over time.

## Frequently Bought Together

- Playtex Women's 18-Hour Wireless Bra 0020, Sensational Support Full-Coverage Bra for Full Figures
- Playtex Women's 18 Hour Wireless Bra, Silky Smoothing Bra, Full-Coverage T-Shirt Bra, Single or 2-Pack
- Playtex Women's Wireless Bra, 18-Hour Ultimate Lift Wireless Full-Coverage Bra, Single or 2-Pack

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**Shop now:** [https://www.desertcart.com.cy/products/668625-womens-18-hour-original-soft-cup-bra-white-44c](https://www.desertcart.com.cy/products/668625-womens-18-hour-original-soft-cup-bra-white-44c)

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*Product available on Desertcart Cyprus*
*Store origin: CY*
*Last updated: 2026-07-07*