Europe Standard Era 2X Ultra Active Stainfighter Formula Regular Liquid Detergent (200 oz, 146 Loads) ES

I have been using Era for years. It was my first move away from powdered detergents which made me sneeze and gave me headaches just being in the room with them. I have been frustrated with detergents moving to twice and even 3 times the power, which also means 3 times the smell, which doesn’t rinse out even with a second rinse. When we couldn’t find Era in the stores, we moved to Tide, but the smell was so strong that I had constant headaches. So I found this Era online, which I really appreciate, because it is only 2X the power, not 3, hence a lighter smell, plus, Era always smelled better anyway. I also appreciate the decent price for such a large bottle. The frustrating thing is that my husband is still using up the Tide for his clothes, and every day after he dresses in clean clothes, I smell the detergent and instantly get a headache. I can wait till the Tide runs out!

Have been using ERA since my kids were getting grass stains on their play clothes some 30 years ago. It's a great detergent, although usually a bit pricey. So I use it only for pre-treating stains. But as the price had continued to rise and the product became more difficult to find, I was thrilled to find it on Amazon - in stock and at a reasonable price! Works as wonderfully as it always has. What a great find!!!

My husband and son used to rope and they would come home with cow poop all over their jeans. This took it out with cold water and it works great on blood. I got a new puppy and he thought my arm and hand was his chew toy and I got it all over my sheets without knowing it and ERA took it out easily.

I have been unable to find this detergent in any stores right now, but the last three times I needed it I was able to order it through Amazon from Sam's Club. I was supposed to receive it between May 10th. and May 18th. It was shipped on May 2nd. and I received it two days later. It was shipped the way it always is byFederal Express. The product and great delivery service makes it a great buying experience! No need to have to look for this in the stores any longer.

I love that this is a good detergent. I hate that the one store that i was able to buy this item from, does not sale this detergent in-store anymore. So, i have to get it from online. But over all i am glad that i can still purchase this item and with the way things are right now with this COVID-19 virus, that i can have this item delivered to me. Thank you

This is the best laundry detergent I have ever used! It is also a spot remover if you pour a little on your spot and rub. There is no overwhelming fragrance and it has worked in cold water for years. This is probably why P&G has discontinued it. They want you to purchase their new and VERY EXPENSIVE Tide for cold water. HA! NOT ME! I had to get the European Era but the only difference I could find was it didn’t have the phosphate the US version did. I will remain an Era user until it is not made anywhere.

My mom and I have used this detergent for years. I particularly love it for white or light colored clothing. If you have a spot just put a little on and rub it in. If clothing is especially grimy then I let soak about 30 minutes. Always come out looking great.

I grew up with this laundry soap and I continue to use in my own house. I was so glad I could find this online after the local store quit having it. Cleans laundry very well! Lightly scented, which I love. Not a fan of heavy fragrances. The only soap I use!