Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series) Paperback – 30 Nov. 2017

If you are a complete beginner to the art and science of Google AdWords, then this is the book for you. It is full of easy to follow advice and examples. Of course some of it is out of date already, because Google changes its rules from time to time. But as long as you are aware of that, it's still a really useful book. I recommend it to all my trainees and our office copy is referred to regularly!

Top notch read on mastering Google adwords.I've gained tremendous insight into how to navigate and improve my online marketing results at least twofold. Great read overall.

Very good.

Outdated now (Get the new version, this was 2007) but superb at setting up targetted Adwords and campaigns.

I thought advertising on Google was easy until I read this! This book is packed with so much information, tips and useful resources that I tweaked one of my online businesses using some of these strategies (results below):- Peel and Stick: creating a new campaign for different sets of keywords appealing to different sets of searchers.- Using Negative keywords and exact matches, to improve your relevance, click through rate, your average position and reduce your cost per click.- Split-testing, making sure you are always testing out which ad is better for your campaign by battling two against each other and testing their performance.- Writing an effective ad- by promoting benefits first and features second.They appear straightforward, but only once you know them! Since implementing his strategies, I've managed to get click through rates of over 10% (unheard of in this industry!) and an average position of 1-3 for some popular search terms.And its helped improve my conversions over 25x and triple my sales.It's easy to see why Perry Marshall is the king of adwords and is well-renowned around the world. New and experienced Adwords users should buy this book. Just one of his tips can make a huge difference to your bottom line.

I came across this little gold mine of information while listening to Perry Marshall on a podcast. In the online marketing world Perry is considered to be the King of Adwords. If this were one of his e-books he would have charged over a hundred pounds. The good news for me and you is that he wants to build some credibility offline and one of the best ways to do that is to sell real book store books - not just downloads.A big surpise (and added bonus) are the extra chapters on subjects like writing effective web copy and email marketing.I ran my first AdWords campaign about 4 years ago and I thought I had a good idea of how it all worked - how wrong could I have been. It's an easy way to blow your credit card limit in just a few days if you do it wrong. Perry has given me some ideas I had just never considered.For just over a tenner this book is a bargain and should pay for itself a 1,000 times over.

This book really is packed with lots of useful tips to help you run a successful Google Adwords campaign. As a professional internet marketing company we use a lot of these techniques ourselves on our client's accounts. It is very easy to waste money on Adwords if you are not careful (unfortunately we see a lot of clients who have). This book will pay for itself many times over if you read it carefully and apply his methods. The book is also written in a very accessible format so it is easy to understand if you are new to Adwords or a seasoned professional.

I haven't had a chance to rad yet - but looks like it willa answer a few of my questions.