ATTITUDE Liquid Laundry Detergent, EWG Verified Laundry Soap, HE Compatible, Vegan and Plant Based Products, Cruelty-Free, Citrus Zest, 40 Loads, 67.6 Fl Oz

This detergent, specially this scent, is fantastic. It smells fresh and clean, cleans amazing. After using this detergent for 2 months, I have noticed that my whites are just a tad less white which can be expected with a more natural detergent. Pro tip for this; throw some baking soda in with your whites and it works amazing while keeping toxins away. Overall, this cleans amazing, smells amazing, reasonably priced, non toxic, and bonus that it’s Canadian made. You won’t regret it!

This laundry detergent cleans clothes effectively, removing dirt and stains while leaving fabrics fresh and pleasant-smelling. It dissolves well in water and works efficiently in both hand wash and machine wash. The formula is gentle on clothes, helping maintain fabric quality and color over time. A small amount goes a long way, making it economical and good value for money. Overall, it’s a reliable detergent for everyday laundry needs.

Love, Love, Love. The smell is amazing, I’ve tried a few other scents but this is my favourite, clean smelling but not overpowering as a lot of detergents make me sneeze. I also love this because it’s made with no nasties and I can feel safe that my children are wearing clean clothes that have been washed with a safe product - no SLS here. Also 3 out of 4 of us struggle with dermatitis/eczema and no irritation. Would thorough recommend Attitude products - they are all EWG verified

This laundry detergent works. Clothes are clean, the scent is pleasant and not the least bit overwhelming. Works in cold water wash. One cap full of detergent will take care of a full load.

I’m extremely sensitive to smells, so switching laundry detergents always makes me nervous. Most products are either overpowering or leave behind that artificial fragrance that lingers way too long. ATTITUDE Living completely surprised me in the best way. The scent is absolutely beautiful — light, clean, and fresh without being overwhelming. It smells natural, not synthetic, and doesn’t trigger my sensitivities at all. What I love even more is knowing the ingredients are non-toxic and thoughtfully sourced. It gives me so much peace of mind washing our clothes (and bedding!) knowing I’m not coating them in harsh chemicals. As someone who cares deeply about creating a safe, low-tox home, this truly makes me feel like I’m protecting my family in a simple but meaningful way. Clean clothes, a gentle scent, and ingredients I trust — that’s a win in my book.