---
product_id: 56957122
title: "LONDON Exaggerate Waterproof Eye Definer - Rich Brown"
brand: "rimmel"
price: "€ 27.99"
currency: EUR
in_stock: true
reviews_count: 13
category: "Rimmel"
url: https://www.desertcart.com.cy/products/56957122-london-exaggerate-waterproof-eye-definer-rich-brown
store_origin: CY
region: Cyprus
---

# all-day long-lasting wear rich, highly pigmented brown 100% waterproof endurance LONDON Exaggerate Waterproof Eye Definer - Rich Brown

**Brand:** rimmel
**Price:** € 27.99
**Availability:** ✅ In Stock

## Summary

> 👁️‍🗨️ Define your day, waterproof your way!

## Quick Answers

- **What is this?** LONDON Exaggerate Waterproof Eye Definer - Rich Brown by rimmel
- **How much does it cost?** € 27.99 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.cy](https://www.desertcart.com.cy/products/56957122-london-exaggerate-waterproof-eye-definer-rich-brown)

## Best For

- rimmel enthusiasts

## Why This Product

- Trusted rimmel brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Rich Brown Intensity:** Deep, vibrant pigment for standout eyes that command attention
- • **Trusted Beauty Staple:** Top-rated with 4.4 stars and thousands of loyal repeat buyers
- • **Effortless Smokey Glam:** Built-in smudger lets you create sultry, smoky eyes in seconds
- • **Precision Pencil Design:** Sleek pencil format for sharp, defined lines every time
- • **Smudge-Proof Confidence:** Waterproof formula locks in your look from dawn till dusk

## Overview

RIMMEL LONDON Exaggerate Waterproof Eye Definer in Rich Brown is a precision pencil eyeliner delivering rich pigmentation and smudge-proof, waterproof wear that lasts all day. Featuring a built-in smudger for easy smoky looks, this top-rated beauty essential is beloved by thousands for its reliable, long-lasting performance.

## Description

Product description Consegna gratuita nel regno unito. Rimmel exaggerate eye definer rich brown" Directions Apply this eye-defining eyeliner pencil around the top and bottom of the lash line. Use the smudger to create a sultry, smokey look.

Review: Great product - Great product, good value, long lasting
Review: Highly pigmented, stays on all day. - I buy these on repeat. Stays on all day, highlights pigmented liner. No smudging, water resistant.

## Features

- RIMMEL LONDON Exaggerate Waterproof Eye Definer Rich Brown
- Consegna gratuita nel regno unito.
- Brand: Rimmel

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00LWK7ISY |
| ASIN  | B00LWK7ISY |
| Best Sellers Rank | 7,634 in Beauty ( See Top 100 in Beauty ) 63 in Eyeliners |
| Brand | Rimmel |
| Colour | Brown |
| Country of Origin | Germany |
| Customer Reviews | 4.4 4.4 out of 5 stars (4,457) |
| Customer reviews | 4.4 4.4 out of 5 stars (4,457) |
| Date First Available | 14 Jan. 2015 |
| Format | Pencil |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 8 x 8 x 137 millimetres |
| Item model number | RLWED212 |
| Item model number  | RLWED212 |
| Item weight | 5 g |
| Manufacturer | Rimmel |
| Manufacturer  | Rimmel |
| Package Weight | 0.02 Kilograms |
| Package dimensions | 10.1 x 8.7 x 2.3 centimetres |
| Product Dimensions | 0.84 x 0.84 x 13.69 cm; 4.99 g |
| Product Dimensions  | 0.84 x 0.84 x 13.69 cm; 4.99 g |
| Skin type | All |
| Special features | Waterproof |

## Product Details

- **Age range (description):** Adult
- **Brand:** Rimmel
- **Colour:** Brown
- **Eyelid colour type:** Eye Liner
- **Item dimensions L x W x H:** 8 x 8 x 137 millimetres
- **Item form:** Pencil
- **Item weight:** 5 g
- **Number of items:** 1
- **Product benefits:** Long Lasting
- **Unit count:** 1 Count

## Images

![LONDON Exaggerate Waterproof Eye Definer - Rich Brown - Image 1](https://m.media-amazon.com/images/I/61MD4E1peRL.jpg)

## Questions & Answers

**Q: What's the difference between Blackest Black and Noir color?**
A: I’ve worn both Noir and blackest black for 6  years. I prefer blackest black over noir because it’s darker then noir. It’s as black as liquid black eyeliner.  It stays on for 16 hours or longer.

**Q: Cruelty free?**
A: Hi there! Rimmel does not perform, nor do we ever commission any third parties on our behalf to perform testing of our products or ingredients on animals. We love & respect our furry friends. We hope this helps!

**Q: Why are these not in tamper prof packaging?  Not acceptable**
A: Mine was not in a blister package, it came in a plastic bag. Concerned about safety.

**Q: Does richest brown and blackest black come as a set??**
A: Hi there! Thank you for your question. Yes, these two shades will come together as a set. If you have any other questions, please reach out to our team. You can give us a call at 1-800-953-5080, and we'll be happy to help.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great product
*by K***L on 17 November 2025*

Great product, good value, long lasting

### ⭐⭐⭐⭐⭐ Highly pigmented, stays on all day.
*by K***A on 17 December 2025*

I buy these on repeat. Stays on all day, highlights pigmented liner. No smudging, water resistant.

### ⭐⭐⭐⭐ Great eyeliner for the everyday
*by R***N on 21 February 2025*

I have small hooded blue eyes and found that a black eyeliner was a bit too harsh and intense for the everyday. This makes my eyes pop and lasts relatively long, I mainly put this product on the outer corner of the top of my eye and a small line on my waterline (this doesn't last as long) but happy with the results

## Frequently Bought Together

- Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz
- Rimmel London Scandaleyes Waterproof Gel Pencil Eyeliner, Long-Wearing, Ultra-Smooth, Smudge-Proof, 001, Black, 0.04oz
- NYX PROFESSIONAL MAKEUP Vivid Rich Mechanical Eye Pencil, Vivid Rich Mechanical, Creamy Retractable Eyeliner - Smokin Topaz, Brown Eyeliner

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**Shop now:** [https://www.desertcart.com.cy/products/56957122-london-exaggerate-waterproof-eye-definer-rich-brown](https://www.desertcart.com.cy/products/56957122-london-exaggerate-waterproof-eye-definer-rich-brown)

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*Product available on Desertcart Cyprus*
*Store origin: CY*
*Last updated: 2026-02-14*