VIBRANT PLUM POWER - Rich semi-permanent plum color that makes your hair pop with natural yuzu-cranberry fragrance.
GENTLE ON YOUR SCALP - No harsh chemicals or irritants—perfect for sensitive skin and everyday use.
NOURISH WHILE YOU COLOR - Pure coconut oil deeply restores dry, damaged hair as you transform your shade.
EFFORTLESS CREAM APPLICATION - Smooth, mess-free cream formula that you simply massage in for salon-worthy results at home.
VEGAN CRUELTY FREE CONFIDENCE - Feel good about your look with 100% vegan, cruelty-free formula made in the USA.
IROIRO Premium Natural Semi-Permanent Hair Color 105 Plum is a 4oz cream-based, vegan-friendly hair dye infused with pure coconut oil for nourishing, gentle, and vibrant color. Made in the USA, it offers an easy, chemical-free application with a refreshing natural fragrance, perfect for millennial professionals seeking a bold yet conscientious hair transformation.
Specifications
Manufacturer
District713 Inc
Package dimensions
19.5 x 5.9 x 4 centimetres
Package Weight
0.12 Kilograms
Item dimensions L x W x H
12.1 x 5.1 x 11.4 centimetres
Item weight
4 Ounces
Brand
IROIRO
Colour
Purple
Format
Cream
Item model number
105-PLU-4
Product Dimensions
12.07 x 5.08 x 11.43 cm; 113.4 g
ASIN
B01HN7XP2M
Have a Question? See What Others Asked
Will color show over brown hair?
Can this be used to highlight hair and not a all over color?
Is this pouch resealable or can it be sealed in another container and used later?
Can i mix this with other semi permanent dyes?
Reviews
4.5
All from verified purchases
M**A
Impressed
For my teen daughter. Amazing no smell, works really well and actually goes after a few washes. Didn’t damage hair or dry out.Will use again
E**.
Great long lasting colour
Amazing colour, lasts long, but be careful and wear gloves as it stains everything
M**D
Awful product
I bought this product going on it's reviews never again will I buy this product it is awful. I followed all the instructions and the colour was supposed to come out plum try pink and very patchy it is that bad I won't go out I have now got to go and buy another die. So very upset
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Anjali K.
The product quality is outstanding. Exactly what I needed for my work.
1 month ago
Ali H.
Fast shipping and excellent packaging. The Leatherman tool feels very premium and sturdy.
For best results, lighten hair prior to coloring. 1: Shampoo (no conditioner) and dry hair. 2: Apply protective cream to hairline on ears to prevent staining. 3: Wear protective gloves, and squeeze desired amount into a bowl. 4: Apply color evenly while wearing protective gloves. 5: Leave color in hair for 30 minutes or longer. (For best results, cover hair with plastic cap, process with heat and blow dry for 15 minutes.) 6: Rinse hair in cold water away from face.
","image":["https://m.media-amazon.com/images/I/61ikB800rGL.jpg","https://m.media-amazon.com/images/I/61AM4VfGN+L.jpg","https://m.media-amazon.com/images/I/51dgs6pWNRL.jpg","https://m.media-amazon.com/images/I/81S2rcODxsL.jpg","https://m.media-amazon.com/images/I/81TL3N5OMZL.jpg","https://m.media-amazon.com/images/I/71ZtVHqiZUL.jpg"],"offers":{"@type":"Offer","priceCurrency":"EUR","price":"90.08","itemCondition":"https://schema.org/NewCondition","availability":"https://schema.org/InStock","shippingDetails":{"deliveryTime":{"@type":"ShippingDeliveryTime","minValue":3,"maxValue":3,"unitCode":"d"}}},"category":" semipermanentcolour","review":[{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***A"},"datePublished":"13 August 2019","name":"Impressed","reviewBody":"For my teen daughter. Amazing no smell, works really well and actually goes after a few washes. Didn’t damage hair or dry out.Will use again"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"E***."},"datePublished":"31 August 2018","name":"Great long lasting colour","reviewBody":"Amazing colour, lasts long, but be careful and wear gloves as it stains everything"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"M***D"},"datePublished":"5 August 2018","name":"Awful product","reviewBody":"I bought this product going on it's reviews never again will I buy this product it is awful. I followed all the instructions and the colour was supposed to come out plum try pink and very patchy it is that bad I won't go out I have now got to go and buy another die. So very upset"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":3.6666666666666665,"bestRating":5,"ratingCount":3}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Will color show over brown hair?","acceptedAnswer":{"@type":"Answer","text":"It will show up a little— I have light brown hair and this made my hair a red-leaning auburn."}},{"@type":"Question","name":"Can this be used to highlight hair and not a all over color?","acceptedAnswer":{"@type":"Answer","text":"Of course- as long as you have a way to keep the dye from getttimg all over the rest of the hair. This is also a darker color in terms of there dyes so idk if 'highlighting' would be achieved. But if you mean just to put it on certain sections and others then definitely! I currently have my hair dyed three different colors."}},{"@type":"Question","name":"Is this pouch resealable or can it be sealed in another container and used later?","acceptedAnswer":{"@type":"Answer","text":"There's a twist cap so the package can be resealed. I've used this product for years, color the crown of my short hair, and get 3 applications out of each 4 Oz pack, and can say it seals really well."}},{"@type":"Question","name":"Can i mix this with other semi permanent dyes?","acceptedAnswer":{"@type":"Answer","text":"I’ve mixed with other dyes before and it turned out fine. I often mix with Arctic Fox colors."}}]}]}