Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale Hardcover – June 15, 2009

Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the SaleThis is one the excellent readings I have come across recently. It is crisp, no unnecessary jargon, easy to understand by any layman, and extremely useful for anybody who is in business , right from the CEO to the lowest level of the staff, since I believe that everybody in an organization should first of all be a SALES person, and then comes next his / her departmental duty, after all sales is the starting point for any money to flow into the organization , which will keep it alive and kicking. This book addresses about selling luxury items, but the same principles apply to selling anything, because, by implementing the principles outlined in this book, one makes the customer feel that bit EXTRA SPECIAL.Looking forward to many more such titles from the author .

I found it very useful especially in my sales techniques trainings. Advantage - i know author in person and like the fact he has quite realistic point of view on whats happen in luxury boutiques.

I really like this book. The fundamentals for luxury sales is great. It's very simply explained. Some may think this book is too simple, but I love reading it and pondering about it's various points. When I feel like I'm getting into a slump in sales, I'll review it and remind myself about the basics. People buy because of these key points.

If you really want to learn how to sell with panache, this is your book. Easy to read and easy to follow. If you are already in sales, it is a great reminder.

Easy read on the very basic fundamentals of selling luxury. This is NOT anything like "The Luxury Strategy" (which reads more like a textbook and has a rich level of analysis that you won't find in "Selling Luxury"), instead here the authors list 88 points (or one-paged pointers, really) that cover things as trivial as "observe the customer" to "don't ignore someone just because he's underdressed" all the way to cheesy tips like "let someone try the product on, just so they remember what they felt like". I'm not saying these aren't valid in any way, however the way the authors present them is a little cheesy and lacks fundaments. I understand this is what makes the book so easily read, but it was underwhelming. If you're looking to dip your toes in Luxury, or have a general but non-academic approach to the subject, this might be an excellent place to continue your experience. If that's not the case, unless you're trying to entertain your Retail Manager, need a pleasant commute read, or have lots of time in your hands, don't bother. The most noteworthy aspect of the book is the quality of the binding itself which is TERRIBLE. The irony of a book on luxury being printed on a dollar-store worthy press can't be missed...

It's a very easy read with short chapters and bullet points, but for anyone with work experience in the retail/marketing luxury industry, nothing in this book is new. Would definitely recommend it to recent marketing fresh grads or interns looking to find a job in the industry.

Easy to read! Bullet review once a month to stay on track. I noticed that is it the way I like to be treated in upscale shops.

I frequently refer to this book to brush up on my skills and have everyone on my team do the same. It is the best book on the market regarding luxury goods sales!