---
product_id: 529663129
title: "L'Oreal Feria Absolute Platinums Hair Color, Very Platinum"
brand: "l'oreal paris"
price: "€ 112.29"
currency: EUR
in_stock: true
reviews_count: 5
category: "L'oreal Paris"
url: https://www.desertcart.com.cy/products/529663129-loreal-feria-absolute-platinums-hair-color-very-platinum
store_origin: CY
region: Cyprus
---

# L'Oreal Feria Absolute Platinums Hair Color, Very Platinum

**Brand:** l'oreal paris
**Price:** € 112.29
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** L'Oreal Feria Absolute Platinums Hair Color, Very Platinum by l'oreal paris
- **How much does it cost?** € 112.29 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.cy](https://www.desertcart.com.cy/products/529663129-loreal-feria-absolute-platinums-hair-color-very-platinum)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

L'Oreal Feria Absolute Platinums Hair Color, Very Platinum : desertcart.co.uk: Beauty

Review: Malisimo, no va más allá de un peróxido, el cabello que ya estaba rubio lo vivo a dejar igual no más claro como indica....
Review: Great product

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00C53T44S |
| ASIN  | B00C53T44S |
| Best Sellers Rank | 583,473 in Beauty ( See Top 100 in Beauty ) 2,655 in Semi-Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Colour | Very Platinum |
| Customer Reviews | 4.4 4.4 out of 5 stars (1,521) |
| Customer reviews | 4.4 4.4 out of 5 stars (1,521) |
| Date First Available | 15 Sept. 2014 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Powder |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 7 x 9 x 16.7 centimetres |
| Item model number | 10069052 |
| Item model number  | 10069052 |
| Item weight | 0.52 Pounds |
| Package Weight | 0.24 Kilograms |
| Package dimensions | 16.8 x 9.1 x 7 centimetres |
| Product Dimensions | 7.01 x 9.02 x 16.71 cm; 235.87 g |
| Product Dimensions  | 7.01 x 9.02 x 16.71 cm; 235.87 g |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** Very Platinum
- **Hair Colour Permanence:** Permanent
- **Hair type:** All
- **Item form:** Powder
- **Material feature:** High Quality Colorant Material
- **Number of items:** 1
- **Package information:** Bottle
- **Product benefits:** Hair Coloring
- **Unit count:** 1 count

## Images

![L'Oreal Feria Absolute Platinums Hair Color, Very Platinum - Image 1](https://m.media-amazon.com/images/I/61zNd7OzvRL.jpg)

## Questions & Answers

**Q: Can I use this dye if I previously used dark color hair dyes? Will it still work to lighten the dark color?**
A: It’s not recommended for dark hair but I lightened my hair with peroxide and baking soda for an hour with a towel around my hair and in the places where it lightened it up , it was that colored maybe a little darker , but I kept using that color and each time it’s lighter and now it’s completely that color

**Q: Why didnt it color my hair barely at all but still succeeded in ruining it completely to the point where i want to die intead of being seen by others?**
A: I have been using this product - Féria Midnight Violet (V28) - regularly for years. My only complaint is that it doesn’t last as long as a permanent hair color should. But as far as damaging my hair, this has never done that with mine. It leaves my hair bouncy, shiny and healthier looking than before, as most home hair colors should and do. And this in spite of the fact that my hair is very dry with ends that can be brittle. 
I’ve used many brands over the years and this is one of the gentlest. Home hair colors tend to be gentler than those used in salons. But, everyone’s hair is different. It could be a reaction from the chemicals in this particular brand and shade with your unique hair. If you are sure nothing else could have caused the damage to your hair and you followed directions carefully my advice would be to avoid using it again.
For best results with any home hair color:
First, wash and deep condition your hair a couple of days prior to coloring.
Never wash your hair the day of coloring. I always wait at least 2 days after washing before I color. The natural oils from your scalp protect and even help the color deeply and more evenly saturate your hair.
After coloring wash your hair only in cool to lukewarm water. Don’t use hot water!
Also, I’ve found after using the same color for awhile it doesn’t work as well as it did at first. It helps to periodically change up, use a different brand and even color.
Any apparent damage to your hair (short of it falling out) is temporary. Human hair is very resilient and will quickly return to a healthy condition. Use a deep conditioner on your hair to help speed that along. 
And for you, having had my hair damaged by harsh salon products, I understand how upsetting it can be. But this should never have been so traumatizing as to leave you wanting to isolate yourself or die. I see it’s been quite awhile but I believe there may have been some other issue underlying this to cause such distress. You could use some perspective to get insight into what’s really going on. Perhaps counseling could be of help, either clinical or spiritual. Best of luck to you, take care :)

**Q: does this help cover grey?**
A: It covers grey only in that it makes it a lighter (sometimes white) blonde - can be useful if you'd like the 'streaked' look

**Q: I love feria, however, as i have aged coloring my hair is more difficult, white roots.when i start to see white & use this, do you think it will work?**
A: I used Féria for over a decade when I had a lot of grey throughout the dark brown hair on the top and sides of my head. It worked well until it didn’t. Only the back of my head has my natural color still color, and the rest is almost entirely grey. I used a medium auburn color, and I loved it, but noticed it was going orange really fast where I had so much grey. I hate that brassy look, so I tried a darker tone, but it didn’t work. I tried other lines of L’Oréal and other brands, but grey hair doesn’t hold the red color well. I tried going brown, but ended up just going with 2 lightest shades of L’Oréal blonde now. I have spider web thin strands of hair and other brands just destroyed it. L’Oréal is kindest to my hair with color I love. I did have to use a strong color remover twice to get rid of the remaining red dye in my hair when I gave up and went blonde.
I still really miss my auburn color!

## Customer Reviews

### ⭐ Review
*by L***. on 17 November 2020*

Malisimo, no va más allá de un peróxido, el cabello que ya estaba rubio lo vivo a dejar igual no más claro como indica....

### ⭐⭐⭐⭐⭐ Review
*by T***Y on 4 October 2025*

Great product

### ⭐⭐⭐⭐ Review
*by E***R on 10 December 2023*

Please read all: loves at the beginning and pro tips in the middle and cons/dislikes at the end. Thank you. *** very easy to use *** smells great, does not have an obxnious chemical smell *** Dyes your hair quickly *** worked very well to dye my hair even over non metallic brand splat ombre pink/violet ( I had that color at the top of my hair) and this brand and shade blue metallic at the bottom (the last picture shows how the color my hair was before it faded out to a gray washed out version of it hence gave me the desire to dye it this time all one color) I decided to color my entire head all in the same shade and it covered very well. } Even though it washes out a bit each time you wash it, I love that you can work in the yard or house and work up a sweat and the dye stays on your hair unlike other hair dyes where when you sweat it runs down your face and neck. You can get sweaty and not turn into smurfette with this brand. } This color and brand dyed my hair the exact color to the box color shades predicted. I've never before had hair color that matched the box but this did. } I have always hated having my hair a dark color but I love this dark color. Depending on the lighting my hair looks dark blue to violet and sometimes dark brown/black in some camera shots without the flash on it even looks normal dark brown to black. PRO TIPS: 1.} Cover your counter in old towels or piddle pads (does stain counters and showers and skin if not washed off asap) before starting to mix the hair dye. 2.} Use lotion> I used the dollar tree chamomile relaxing-sleep lotion. Apply around edges of your hair line widely/thick, apply on shoulders, chest. This hydrates your skin as a bonus but even better when you inevitably as we all do-> The ends of your hair that is coated in the dye touches other areas of your body by using the lotion then when you rinse your hair the lotion keeps it from dying your skin and face blue/ purple. If it does get on area without lotion on it quickly/asap wash with soap and water otherwise your skin will be purple/blue til it fades off. 3.}. Other people says this dyes your white showers I have learned this is true if you let the color sit and dry on your white or light colored showers/counters/walls but if you wash it with water and even use soap and rinse it very well before it dries it will not color or stain. 4.} I did have a few hair strand loss but not a lot. Use the conditioner the kit provides. It made my hair feel so healthy and soft. 5.} Make sure to massage the dye in and even comb through it with a non metal comb then massage in again. This helps to evenly coat each hair strand, and seems to help the dye to work or activate better, and you get a massage at the same time. THE CONS 1.} The permanent color does fade quickly to a washed out color that I absolutely hated. It does wash out a little bit each time you wash your hair. 2.} It will dye your white/light colored towels and will not come out. 3.} It does not color dark hair which is a huge bummer. I hate that. You must bleach your hair to blondest blonde possible before using this brand. It will work on light color hair just not dark hair. 5.} It will dye your skin and showers/counters if you do not heed my tips. 6.} Make sure each time you wash your hair after the initial dying process that you rinse your shower out very well. Over all I will buy this brand and color again.

## Frequently Bought Together

- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Very Platinum, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 02 Extra Light Natural Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 10NB Ultra Natural Blonde, Pack of 1, Hair Dye

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*Product available on Desertcart Cyprus*
*Store origin: CY*
*Last updated: 2026-03-02*