







⚡ Elevate your color game with flawless lift and care!
Clairol Pure White 20 Volume Creme Developer is a professional-grade 16 oz cream designed for predictable lightening and superior gray coverage. Compatible with all lighteners, it features protective conditioners to maintain hair health, making it a trusted choice for salon-quality results.



















































| ASIN | B07D8X4SRJ |
| ASIN | B07D8X4SRJ |
| Best Sellers Rank | 50,268 in Beauty ( See Top 100 in Beauty ) 48 in Hair Colour Developers |
| Brand | CLAIROL PROFESSIONAL |
| Colour | White |
| Country of origin | USA |
| Customer Reviews | 4.7 4.7 out of 5 stars (5,214) |
| Customer reviews | 4.7 4.7 out of 5 stars (5,214) |
| Date First Available | 24 Feb. 2023 |
| Format | Cream |
| Is discontinued by manufacturer | No |
| Item dimensions L x W x H | 6.6 x 6.6 x 20.8 centimetres |
| Item model number | 81584029 |
| Item model number | 81584029 |
| Item weight | 499 g |
| Manufacturer | Clairol |
| Manufacturer | Clairol |
| Package Weight | 0.53 Kilograms |
| Package dimensions | 21.6 x 6.2 x 6.1 centimetres |
| Product Dimensions | 6.6 x 6.6 x 20.83 cm; 498.95 g |
| Product Dimensions | 6.6 x 6.6 x 20.83 cm; 498.95 g |
| Volume | 16 Fluid Ounces |
B**A
Very good product
It a good developer. It works gradually and my desired brown colour comes out well less than 20 minutes.
W**3
Great!
Always my goto for bleaching!
M**E
Will buy again
My trusted product when it comes to colouring my hair.
Y**Y
True whitening
It does the job
K**L
Would not recommend
Came in two, unsealed bottles. One had leaked everywhere. I would not risk putting that substance on my head as it could have been anything.
K**E
Hair bleach
Perfect for bleaching her
C**R
Does the Job
Came packed well and nothing wrong with product, worked well 👍 would recommend.
R**D
slightly false advertisement
Its the product I wanted but received an 8oz instead of an advertised 16oz and on the bottle it says 8oz but on the label it says 16oz.
ケ**イ
Gentle, Effective Developer for Beautiful Hair Color
The Clairol Pure White 20 Volume Creme Developer works perfectly for achieving consistent, salon-quality hair color at home. It blends smoothly with hair dye, giving even coverage without harsh smells or irritation. The 20 volume strength is ideal for lifting color gently while keeping hair healthy and soft. I’ve used it multiple times and noticed minimal damage compared to other developers. It’s easy to mix, apply, and rinse, and it delivers predictable, reliable results every time. If you’re looking for a gentle yet effective developer for home hair coloring, this Clairol product is a solid choice.
L**S
Reliable Developer That Works Great
I’ve used this 20-volume developer several times, and it has always given me consistent results. It mixes well with hair color and lightener, has a smooth texture, and is easy to apply. The bottle lasts a long time, and the quality is excellent for the price. I would definitely buy it again.
A**A
Very good product
Needed this to dye my hair back to black and wow this product worked like magic. I had copper hair and I used this product to mix with a black hair dye n’ it works very good. Worth the price.
L**N
Mmmhhmmm
I bought this so I could dye my daughter‘s hair. I’ve never dyed hair before, but these made it really easy and simple and it actually worked no problems. Constructions were pretty clear. I had enough product and more.
G**E
Quality
This is a solid product it’s been around for many decades. As long as their formula is the same? I will continue to patronize it.
Trustpilot
3 weeks ago
2 weeks ago