--- product_id: 50687109 title: "COLOR WOW Root Cover Up, Blonde – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant" brand: "color wow" price: "€ 59.09" currency: EUR in_stock: true reviews_count: 13 category: "Color Wow" url: https://www.desertcart.com.cy/products/50687109-color-wow-root-cover-up-blonde-instant-root-touch-up store_origin: CY region: Cyprus --- # Temporary coverage lasts until shampoo Reflective mineral powder for natural dimension Water & sweat resistant formula COLOR WOW Root Cover Up, Blonde – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant **Brand:** color wow **Price:** € 59.09 **Availability:** ✅ In Stock ## Summary > ✨ Root coverage that works as hard as you do! ## Quick Answers - **What is this?** COLOR WOW Root Cover Up, Blonde – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant by color wow - **How much does it cost?** € 59.09 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.cy](https://www.desertcart.com.cy/products/50687109-color-wow-root-cover-up-blonde-instant-root-touch-up) ## Best For - color wow enthusiasts ## Why This Product - Trusted color wow brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Dual-Purpose Power:** Doubles as a brow filler to perfect your look from roots to arches. - • **Instant Root Rescue:** Conceal greys and thin spots in seconds for a flawless, fuller hairline. - • **Swim-Proof Confidence:** Stay flawless rain or shine—water and sweat resistant for all-day wear. - • **Lightweight & Flexible:** No waxes or dyes—keeps hair soft, natural, and never stiff or dull. - • **Multi-Dimensional Glow:** Reflective minerals blend seamlessly for a natural, salon-fresh finish. ## Overview COLOR WOW Root Cover Up in Blonde is an award-winning, water and sweat resistant powder designed for instant grey coverage, highlight blending, and creating fuller-looking hairlines. This paraben, sulphate, dye, and gluten-free formula uses reflective mineral powders to deliver a natural, multi-dimensional finish that lasts until shampooed out. Lightweight and versatile, it also doubles as a brow filler, making it a must-have for busy professionals seeking flawless, on-the-go hair touch-ups. ## Description COLOR WOW Root Cover Up, Blonde – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant : desertcart.co.uk: Beauty Review: Awful product - So useless Does nothing. If I could give it zero stars then I would ! Had a bad dye job and wanted to add some blonde highlights here and there. Honestly did nothing at all. And so expensive ! I had actually cancelled the order but it arrived anyway. I thought ‘ok I’ll give it a go now it’s here’. Really wish I hadn’t. What a total waste of money. Review: Expensive but best on the market - I've tried many root concealers: pencils, sprays, and under recommendation from desertcart, this powder. It comes with a dual size applicator, the coverage is great and blending, really easy. I recommend it. ## Features - Temporary colour stays until shampoo’d out (you can swim in it!) - Instant root touch up fills in thin spots and disguise exposed scalp to create the look of thicker, fuller hair - Reflective mineral powder for a multi-dimensional, natural look - Doubles as a brow powder and helps fill in thinning areas - Stays in place without waxes or dyes; won’t stiffen or dull hair ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00N514J1M | | ASIN | B00N514J1M | | Benefits | Hair coloring and gray camouflage | | Best Sellers Rank | 12,446 in Beauty ( See Top 100 in Beauty ) 27 in Hair Mascaras | | Brand Name | COLOR WOW | | Colour | Blonde | | Container Type | Box | | Country Of Origin | China | | Country of origin | China | | Customer Reviews | 2.9 2.9 out of 5 stars (1,653) | | Customer reviews | 2.9 2.9 out of 5 stars (1,653) | | Date First Available | 3 Oct. 2014 | | Global Trade Identification Number | 05060150185410 | | Hair Color Permanence | Permanent | | Hair Type | coloured | | Is discontinued by manufacturer | No | | Item Form | Powder | | Item Weight | 2.1 Grams | | Item model number | CW541 | | Language | Italian | | Manufacturer | COLOR WOW | | Manufacturer | COLOR WOW | | Material Features | Natural | | Material Type Free | Paraben Free,Sulphate Free,Dye Free,Gluten Free | | Number of Items | 1 | | Product Dimensions | 12.45 x 5.4 x 1.4 cm; 2.1 g | | Unit Count | 1 count | ## Product Details - **Brand:** COLOR WOW - **Colour:** Blonde - **Hair type:** coloured - **Item form:** Powder - **Material Type Free:** Paraben Free,Sulphate Free,Dye Free,Gluten Free - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Box - **Product benefits:** Hair coloring and gray camouflage - **Unit count:** 1 count ## Images ![COLOR WOW Root Cover Up, Blonde – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant - Image 1](https://m.media-amazon.com/images/I/71jW86m3gEL.jpg) ## Questions & Answers **Q: Hi! I want to know haw long does it last one box if you use it ones a week? Tanks** A: I have had my Color Wow Root Cover Up since May, 2014 and use it frequently, maybe once a week, and still have a majority of it left. I love it. It blends in well with my color and I can wait 3 times as long to apply color to my hair by using it. I highly recommend this product. I'm sure the one compact of powdered color will last me a full year if not longer. **Q: Trying to figure out which to get the medium brown or dark brown? Any suggestions on how to choose?** A: I use this to cover silver / grey roots (80% +) in the front of my head. I color to a dark blonde (level 6-7). I opted to go medium brown rather than dark blonde in this product, assuming the very light roots would lighten up the medium brown Color Wow. It is a great match and so happy with my choice; I have extended my root coloring by 2+ weeks using this product. **Q: What are the ingredients in this product? Has it been evaluated for toxicity by a group like Skin Deep?** A: Hello, Thank you for your message. The ingredients are as follows: synthetic Fluorphlogopite, talc, mica, octyldodecyl steroyl stearate, ethylhexyl, palmitate, zinc stearate, silica, zea mays starch, pentaerythrityl tetraisostearate, aluminum starch octenylsuccinate, kaolin, phenoxyethanol, dimethicone, triethoxycaprylysilane, ci77499, ci 77491. **Q: does this wash out of your hair in the rain? How many uses in the compact?** A: My hair hasn't been rained on. It has been snowed on and it didn't rinse out. It completely washes out during a shampoo. I don't know how many uses in the compact. I would think it varies according to how much outgrowth there is My sister has had hers about 6 months & does not have to reorder yet.She uses it about 3 times a week ## Customer Reviews ### ⭐ Awful product *by S***A on 8 May 2025* So useless Does nothing. If I could give it zero stars then I would ! Had a bad dye job and wanted to add some blonde highlights here and there. Honestly did nothing at all. And so expensive ! I had actually cancelled the order but it arrived anyway. I thought ‘ok I’ll give it a go now it’s here’. Really wish I hadn’t. What a total waste of money. ### ⭐⭐⭐⭐⭐ Expensive but best on the market *by L***A on 1 March 2019* I've tried many root concealers: pencils, sprays, and under recommendation from Amazon, this powder. It comes with a dual size applicator, the coverage is great and blending, really easy. I recommend it. ### ⭐⭐ Doesn’t stay on *by T***L on 3 January 2026* I found this product a great colour match for light blonde hair and was so easy to use. Felt a bit like putting eyeshadow in my hair which I’m now wondering if that is what it actually is. Because when I looked at the hood of my coat most of it was on my hood and rubbed off my hair. So it’s ok if you don’t touch it! Way over priced for a product that doesn’t last. Won’t be buying again. ## Frequently Bought Together - COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - COLOR WOW Dream Clean Duo - 100% clean, sulfate-free COLOR SECURITY SHAMPOO and weightless COLOR SECURITY CONDITIONER| Achieve Super Glossy, Hydrated Hair --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.cy/products/50687109-color-wow-root-cover-up-blonde-instant-root-touch-up](https://www.desertcart.com.cy/products/50687109-color-wow-root-cover-up-blonde-instant-root-touch-up) --- *Product available on Desertcart Cyprus* *Store origin: CY* *Last updated: 2026-04-25*