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✨ Unlock your ultimate white gold blonde glow — because your hair deserves the spotlight!
Jerome Russell Bblonde Maximum Colour WHITE GOLD Toner is a 75ml professional-grade, non-permanent hair toner infused with violet pigments to neutralize yellow and brassy tones. Designed for light blonde hair, it delivers salon-quality white gold results in just 30 minutes while conditioning and protecting hair. This vegan, ammonia- and peroxide-free formula lasts up to 8 washes and pairs perfectly with Jerome Russell Bblonde bleaching kits for a flawless at-home blonde refresh.










| ASIN | B0BQJV5MGR |
| Benefits | Last up to 8 washes, Neutralising yellow and brassy tones, Non permanent |
| Best Sellers Rank | 536 in Beauty ( See Top 100 in Beauty ) 13 in Semi-Permanent Hair Colour |
| Brand | Jerome Russell |
| Brand Name | Jerome Russell |
| Colour | White Gold |
| Container Type | Bottle |
| Customer Reviews | 4.3 out of 5 stars 10,146 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Hair Color Permanence | Temporary |
| Hair Type | normal |
| Hair type | normal |
| Item Form | Liquid |
| Item Type Name | Toner |
| Item Weight | 102.5 Grams |
| Item form | Liquid |
| Manufacturer | Jerome Russell |
| Material Features | Vegan |
| Material Type Free | Ammonia Free, Peroxide Free |
| Number of Items | 1 |
| Package Size Name | 75 ml |
| Package information | Bottle |
| Product benefits | Last up to 8 washes, Neutralising yellow and brassy tones, Non permanent |
| Recommended Uses For Product | Refreshing and improving blonde hair, Neutralising yellow and brassy tones |
| Suitable Hair Colour | Light Blonde |
| Unit Count | 75.0 millilitre |
J**E
TOP TONER + AMAZING VALUE
This is one of the best blonde toners on the market. I recently went back to blonde by bleaching my hair myself with wella Blondor to a level 9/10. I decided to also tone it with wella toners as I already had the developer which cost a bomb for my long hair and I didn't get the results I wanted and it made it like straw. I got the results using this magic potion in the ice blonde shade and conditioning it well after. I also use the silver one too which is lush. I use a strong clarifying shampoo or pre colour shampoo before it for best results.
�**E
Would recommend !
recently tried the Bblonde Maximum Blonde Toner, and I’m genuinely impressed with the results especially for an affordable at-home toner. The biggest difference I noticed was how well it neutralised brassy and yellow tones. After a few washes with regular shampoo, my blonde had started to look a bit warm and dull but once I used this toner, it shifted to a much cooler, brighter shade that looked fresher and cleaner overall.
B**N
Cheap!
Love this toner I always use this brands bleach too.
U**R
Works but only if a light blonde. Read on.
Tip number one...find out what level hair you are! Please don’t expect this to work if your hair is orange or yellow. This is where the poor reviews come from, you will see no difference on a level 8 hair. You may think you have bleached enough to a light shade (banana skin yellow) but you are looking for a pale yellow, almost white (inside banana) A toner deposits colour...it does NOT remove colour and does not lighten hair. So definitely won’t work on golden or orange tones. I used this on my hair to prove to my daughter that her hair wouldn’t turn grey (she has newly bleached hair but wanted it toned and didn’t trust the colour on the box) My hair is darker than hers so I knew this wouldn’t work on my level 8 ish hair but I do have highlights and a few of my highlights are her hair colour (super light) So I proved to her that my hair didn’t turn granny grey but a few of my highlights that were same colour as hers did turn more white than yellow hue. This is a purple jelly like consistency but unlike purple shampoo this doesn’t flick everywhere and doesn’t turn hands purple. No you don’t need to buy or mix this with a developer. Shampoo hair with a clarifying shampoo (Paul Mitchell number 2 is a good one) to remove any build up on hair and scalp. Towel dry and massage through your hair. Dump all your hair on top of head, cover with cap, bag or cling film. Blast with hair dryer for few mins and leave for 30 mins or less if hair is super light and dry (worst case your hair will have a purple hue to it temporarily) Rinse off, apply heat protector and dry hair as usual. The product is a purple jelly like consistency but doesn’t flick everywhere or turn hands purple like purple shampoo does. When you apply it the product turns to a clear white foam like shampoo in a way. Product has a nice scent which can still be smelled after rinsing off. Toners aren’t permanent so they need reapplied every other week to maintain a consistent shade. If you are wanting to tone hair without bleaching it again to get super light. Pick a toner in your level. You will need a tube of toner mixed with a low percentage developer (remember you are adding colour so you don’t need a high volume developer) Or if that’s too complicated/expensive for you then you can buy a temporary colour box dye. So if you are an 8 say but hair has too much orange pick an 8 ash blonde. Look for ash, natural, cool in title and avoid gold, warm, honey etc in titles. If you pick too light a shade you will be unveiling more orange and yellows. Hope this helps someone out there. Good luck on your hair goal!
A**R
A perfect silver on bleached hair!
For years I've been trying to achieve a nice silver blonde and finally found this toner. My natural hair colour is a salt and pepper grey with yellow in it (not a good look) so I bleach my hair blonde and was then using Opalex silver toner to help take away the yellow and add a silver look. This was very hit and miss and mostlyleftmy hair purple. So I read the reviews on this toner which said best used on bleached hair. I was terrified but followed the instructions and am so glad I did! I bleached my hair, washed it with a clarifying shampoo, then put on this toner. I heated it with my hair dryer for probably only 3mins then left it wrapped in clingfilm for 30mins and the pic is the result 👌 No purple, just a lovely hint of silver, perfect! I've just bought 4 more packs ready for when I next need to use it.
S**I
Good but didn’t do much to my hair
I bleached my hair from black and did my whole head twice as of course the first dose resulted in a coppery colour and I used this toner for both attempts. I felt like this toner actually made my hair darker which I was upset about and also I felt like it made my hair coarse, the smell was quite strong but there was a lot in there so it was worth the price but I just don’t think it did much even on the second attempt when my hair was blonde, a dark blonde but blonde nonetheless. I was aiming for a silver tone by the end but it’s clear I’d have to have a third attempt of bleaching but I’m happy with the colour at the moment, maybe when I bleach it again at some point the silver will work but for the time being it was a waste of money for me. My purple shampoo worked much better for me, I feel like it really helps with the colour so I’d invest in that instead
L**N
Best toner I've tried.
Such a great toner. Brings the blonde hair to very light white - blonde and also smells lovely. Such good value for money too. I have short hair so one bottle will last me about 5 or 6 times. And it also doesn't leave purple in your hair like other toners do. I recommend to all blondes. So fresh.
J**S
Great toner
It’s my first time using the white gold toner and I’m pleased to say I’m very happy with it. It doesn’t leave that grey or blue hue that some toners do. It’s brightened my white bits at the front and toned down the rest of my hair which was too warm. My hair feels soft after too. I will definitely be buying this toner again.
K**N
NOT GOOD!
NOT GOOD!
ل**ر
تنشف الشعر
ابدا لم يناسبني
K**A
Bottiglia piccola ma funziona!
Funziona sicuramente ordino altre
B**Q
Good
Très bien non agressive cependant très peu de quantité dommage
M**Y
Rubio plata perfecto!
Me ha gustado mucho el resultado. Me encanta. Buscaba un tono rubio plata y lo he conseguido! Estoy encantada. Es ideal para quitar los tonos amarillos/naranjas. Genial!!!
Trustpilot
3 weeks ago
5 days ago