--- product_id: 49095072 title: "L'Oreal Excel Hicolor Highlights Red 34g (Pack of 3)" brand: "l'oreal technique" price: "€ 84.13" currency: EUR in_stock: true reviews_count: 13 category: "L'oreal Technique" url: https://www.desertcart.com.cy/products/49095072-loreal-excel-hicolor-highlights-red-34g-pack-of-3 store_origin: CY region: Cyprus --- # No brassiness, max shine Lifts hair 3-4 levels 30 min quick processing L'Oreal Excel Hicolor Highlights Red 34g (Pack of 3) **Brand:** l'oreal technique **Price:** € 84.13 **Availability:** βœ… In Stock ## Summary > πŸ”₯ Unlock vibrant red without bleach β€” your hair’s new power move! ## Quick Answers - **What is this?** L'Oreal Excel Hicolor Highlights Red 34g (Pack of 3) by l'oreal technique - **How much does it cost?** € 84.13 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.cy](https://www.desertcart.com.cy/products/49095072-loreal-excel-hicolor-highlights-red-34g-pack-of-3) ## Best For - l'oreal technique enthusiasts ## Why This Product - Trusted l'oreal technique brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Brass-Free Radiance:** Neutralizes unwanted orange tones for pure, vibrant red - β€’ **Effortless Application:** Smooth cream texture with easy step-by-step instructions for flawless results - β€’ **Long-Lasting Intensity:** True-to-shade color that resists fading wash after wash - β€’ **One-Step Highlift Power:** Lift dark hair 3-4 levels without bleach or pre-lightening - β€’ **Salon-Quality Conditioning:** Rich creamy formula penetrates deeply, leaving hair shiny and healthy ## Overview L'Oreal Excellence HiColor Red is a permanent hair color specially formulated to lift dark hair 3-4 levels in one step, delivering intense, long-lasting red shades without brassiness or pre-lightening. Its creamy formula conditions hair while providing quick 30-minute processing, making it the go-to choice for professionals and DIYers seeking salon-quality results on dark hair. ## Description Product description L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels. A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color. True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color. Directions Prepare by doing a skin allergy test 48 hours before use. Apply the color cream evenly on dry, styled hair, strand strand, using provided gloves and applicator brush. Do not mix with any other products. Process for time specified in your chosen shade's instructions, then rinse thoroughly. conditioner leave it 2-3 minutes rinsing. For best results, use shampoo from same range. Review: 40 Vol on thick, coarse, black hair. - As someone with naturally thick, coarse, black hair, I can confidently say that this stuff works WONDERS mixed with 40vol developer! My hair is left exactly the dark red I wanted! I have layered hair with my longest length being slightly below my hips, and my shortest mid-back. It took me 3 tubes, however, I ran out at the end :( so I assume it would've taken me 3.5 tubes for my hair specifically. I would definitely not advice to use 40 vol if you have thin hair, in my case, my hair is very coarse so any less vol would simply not be as effective. After being told by multiple salons that bleach was the only way to dark red hair, and trying multiple red box dyes, I decided to give this a go. Note: I used colour remover first and the box dye was very old (8 months+) The application was very easy and took me about an hour. After saturating every strand and leaving it on for another hour, the colour is unreal. It's been through multiple washes now and the colour is still very much vibrant. Compared with hair dyes I've used in the past, my hair was definitely not as damaged, even as I used 40 vol developer, with no excess hairfall. Will definitely be continuing to use L'OrΓ©al Hicolor to touch up my roots! Hope this helps x Review: Wanted this for so long!!! 😊 - Amazing stuff!!! I will most definitely be buying again....its beautiful colour for SUMMER And when the sun hits my hair BAM its a stunning red I couldn't be happier 😊 My story... Had a bit of a bleach disaster ombreing my hair and vowed never to go near bleach again!!! So how was I going to achieve red for the summer?? I Done tons and tons of research and this product kept being mentioned, so I went ahead and purchased πŸ‘πŸ˜Š I have dark hair anyway but over the years I have dyed my hair black/blue black etc i will soon to be hitting my mid 30's and have wanted my hair red for so long, I needed to achieve my ultimate goal of having red hair WITHOUT the use of bleach!! So....I ordered 3 of these and trust me you will need them if you have dark medium length hair😊 It took me 3 days to achieve my colour Day 1 - used colour b4 brought me back to my Natural hair colour... 1 was enough for me it did pong a bit I wanted red hair so I dealt with it lol this was good stuff and left me with no dye in my hair what so ever, followed the steps religiously and left my hair dry naturally Day 2 - used 2 hair boxes of dye with 30 Volume developer I purchased the loreal developer from desertcart too but get the larger size as your gunna need it. Add dye to hair from tip to about 2-3 cm away from root and leave on for about 10-15 mins then add rest of dye to root area for time specified, wrap hair in clingflim or carrier bag, (I put a winter hat on over my Clingfilmed hair, kids and hubby had a good laugh πŸ˜‚) Rinse in LUKEWARM TO COLD WATER and condition, left to dry naturally Day 3 repeat day 2 BUT I didn't add any dye to my roots as they took very well πŸ˜ƒ My hair came out just the way I want it, i know using this again will achieve a brighter colour but for now I am very happy with the results My hair is not dry or damaged in anyway so this dye is great for me!! And best bit so cheap too!!! Just wanting to share my experience and hope it helps but I am NOT a hairdresser, i have been so disappointed leaving hairdressers over the years so for 10 years i have dyed and cut my own hair so I know what works for me everyone is different so..... My advise is ALWAYS do a patch test And Research research research there is loads of advice out there I hope this review has helped and Hope you get the results u want!! good luck everyone πŸ€πŸ˜Š xxx ## Features - New Hicolor Blonde Hilights from L'Oreal - Excellence. - See instructions on the inside of the box. - Create vibrant Hicolor Blonde H One Step only Highlift/No Pre-Lightening - No brassiness, maximum condition and shine. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B004KEQKR4 | | Benefits | Lifts dark hair, neutralizes brassiness, intense long-lasting color | | Best Sellers Rank | 11,372 in Beauty ( See Top 100 in Beauty ) 190 in Permanent Hair Colour | | Brand | L'OREAL TECHNIQUE | | Brand Name | L'OREAL TECHNIQUE | | Colour | red | | Container Type | Box | | Country Of Origin | USA | | Customer Reviews | 4.6 out of 5 stars 3,609 Reviews | | Full Cure Time | 3E+1 Minutes | | Hair Color Permanence | Permanent | | Hair Type | Dark Hair | | Hair type | Dark Hair | | Item Form | Cream | | Item form | Cream | | Manufacturer | L'Oreal | | Manufacturer Part Number | HiColor | | Material Features | creamy texture" or "smooth application | | Material Type Free | Peroxide Free | | Model Number | SG_B004KEQKR4_US | | Number of Items | 1 | | Package Size Name | Pack of 3 | | Package information | Box | | Product benefits | Lifts dark hair, neutralizes brassiness, intense long-lasting color | | Recommended Uses For Product | Hair colours and lightening | | Set Name | Excellence HiColor Red (Pack of 3) | | Suitable Hair Colour | Dark Brown | | UPC | 657201051029 | | Unit Count | 102.0 gram | ## Product Details - **Brand:** L'OREAL TECHNIQUE - **Colour:** red - **Hair type:** Dark Hair - **Item form:** Cream - **Material Type Free:** Peroxide Free - **Material feature:** creamy texture" or "smooth application - **Number of items:** 1 - **Package information:** Box - **Product benefits:** Lifts dark hair, neutralizes brassiness, intense long-lasting color - **Unit count:** 102.0 gram ## Images ![L'Oreal Excel Hicolor Highlights Red 34g (Pack of 3) - Image 1](https://m.media-amazon.com/images/I/61HGbhBey5L.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Is it possible to use this on already dyed red hair to make it a lighter red?** A: i did and it worked!! **Q: Is this the red colour? title and the picture says RED and description says blonde? also, how quickly can the 6-pack be shipped to London?** A: it is red - about a week **Q: Will i be charged for customs for this item that’s being delivered to the uk now that we’ve left the eu?** A: It comes from the US and I have never had to pay tax on it... **Q: Is it permanent hair dye ?** A: Yes this is a permanent hair colour. You need to buy peroxide solution to mix with it. Lasts upto 6 weeks if you take care of it ## Customer Reviews ### ⭐⭐⭐⭐⭐ 40 Vol on thick, coarse, black hair. *by D***A on 21 May 2026* As someone with naturally thick, coarse, black hair, I can confidently say that this stuff works WONDERS mixed with 40vol developer! My hair is left exactly the dark red I wanted! I have layered hair with my longest length being slightly below my hips, and my shortest mid-back. It took me 3 tubes, however, I ran out at the end :( so I assume it would've taken me 3.5 tubes for my hair specifically. I would definitely not advice to use 40 vol if you have thin hair, in my case, my hair is very coarse so any less vol would simply not be as effective. After being told by multiple salons that bleach was the only way to dark red hair, and trying multiple red box dyes, I decided to give this a go. Note: I used colour remover first and the box dye was very old (8 months+) The application was very easy and took me about an hour. After saturating every strand and leaving it on for another hour, the colour is unreal. It's been through multiple washes now and the colour is still very much vibrant. Compared with hair dyes I've used in the past, my hair was definitely not as damaged, even as I used 40 vol developer, with no excess hairfall. Will definitely be continuing to use L'OrΓ©al Hicolor to touch up my roots! Hope this helps x ### ⭐⭐⭐⭐⭐ Wanted this for so long!!! 😊 *by A***N on 5 June 2016* Amazing stuff!!! I will most definitely be buying again....its beautiful colour for SUMMER And when the sun hits my hair BAM its a stunning red I couldn't be happier 😊 My story... Had a bit of a bleach disaster ombreing my hair and vowed never to go near bleach again!!! So how was I going to achieve red for the summer?? I Done tons and tons of research and this product kept being mentioned, so I went ahead and purchased πŸ‘πŸ˜Š I have dark hair anyway but over the years I have dyed my hair black/blue black etc i will soon to be hitting my mid 30's and have wanted my hair red for so long, I needed to achieve my ultimate goal of having red hair WITHOUT the use of bleach!! So....I ordered 3 of these and trust me you will need them if you have dark medium length hair😊 It took me 3 days to achieve my colour Day 1 - used colour b4 brought me back to my Natural hair colour... 1 was enough for me it did pong a bit I wanted red hair so I dealt with it lol this was good stuff and left me with no dye in my hair what so ever, followed the steps religiously and left my hair dry naturally Day 2 - used 2 hair boxes of dye with 30 Volume developer I purchased the loreal developer from amazon too but get the larger size as your gunna need it. Add dye to hair from tip to about 2-3 cm away from root and leave on for about 10-15 mins then add rest of dye to root area for time specified, wrap hair in clingflim or carrier bag, (I put a winter hat on over my Clingfilmed hair, kids and hubby had a good laugh πŸ˜‚) Rinse in LUKEWARM TO COLD WATER and condition, left to dry naturally Day 3 repeat day 2 BUT I didn't add any dye to my roots as they took very well πŸ˜ƒ My hair came out just the way I want it, i know using this again will achieve a brighter colour but for now I am very happy with the results My hair is not dry or damaged in anyway so this dye is great for me!! And best bit so cheap too!!! Just wanting to share my experience and hope it helps but I am NOT a hairdresser, i have been so disappointed leaving hairdressers over the years so for 10 years i have dyed and cut my own hair so I know what works for me everyone is different so..... My advise is ALWAYS do a patch test And Research research research there is loads of advice out there I hope this review has helped and Hope you get the results u want!! good luck everyone πŸ€πŸ˜Š xxx ### ⭐⭐⭐⭐⭐ Great product *by I***R on 23 June 2026* Got my hair exactly how I wanted it with minimal damage. I was estatic 10/10 so good ## Frequently Bought Together - L'Oreal Excel Hicolor Highlights Red 34 g (3-Pack) - L’OrΓ©al Excel Hicolor HiLights Magenta - Yibaijia 18 Pcs Tools for Hair Colouring Kit, Dying, DIY Beauty Salon Bleaching, Dye Bowl and Brush, including Mixing, Ear Cover, Shawl, Gloves, Clips --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.cy/products/49095072-loreal-excel-hicolor-highlights-red-34g-pack-of-3](https://www.desertcart.com.cy/products/49095072-loreal-excel-hicolor-highlights-red-34g-pack-of-3) --- *Product available on Desertcart Cyprus* *Store origin: CY* *Last updated: 2026-07-26*