Watch This!: The Ethics and Aesthetics of Black Televangelism (Religion, Race, and Ethnicity)

An absolutely amazing theological approach to study the religion and Black televangelism. Walton structures his book in a brilliant fashion. He begins with introducing historiographical arguments about the roots of African American religious broadcasting; provide a theological and phenomenological account of "black religious broadcasting's constitutive traditions;" and to offer an ideological critique of African American religious broadcasting (pp. 9-14).As the reader begins to work through the chapters, they are enveloped in the discussions and discourses going on in the study of Black televangelism.Walton's arguments and details are clear, concise, and critical. This book represents the best of scholarly work being done in the field of Religious Studies.I highly recommend that anyone with an interested in Evangelical religion, culture, and media to pick up a copy and enjoy!

Whether you are familiar with the topic or not, Watch This! works first to orient the reader within the historical nexus of media and religion, and offer an evaluative account of the intricacies that characterize the emergence of African American religious broadcasting. Atop this foundation Walton skillfully constructs a balanced, inventive, and artistic ethical appraisal of the movement which acts to challenge congregant and critic alike.