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💧 Unlock the secret to skin that feels as good as it looks — all day, every day.
E45 Moisturising Lotion is a fragrance-free, dermatologically tested body lotion designed for dry and sensitive skin. With 500ml of lightweight, hypoallergenic formula enriched with purified lanolin and petrolatum, it delivers long-lasting hydration, reduces redness, and soothes irritation. Suitable for the whole family, this clinically proven lotion absorbs quickly and is trusted for over 60 years to protect and restore skin’s natural moisture barrier.

| ASIN | B001RYSEVK |
| Active Ingredients | Aqua, Petrolatum, Isopropyl Palmitate, Paraffinum Liquidum |
| Active ingredients | Aqua, Petrolatum, Isopropyl Palmitate, Paraffinum Liquidum |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Benefits | Moisturizing |
| Best Sellers Rank | 50 in Home & Kitchen ( See Top 100 in Home & Kitchen ) 1 in Ice Cube Moulds & Trays |
| Brand | E45 |
| Brand Name | E45 |
| Container Type | Bottle |
| Country as Labeled | United Kingdom |
| Customer Reviews | 4.7 out of 5 stars 18,886 Reviews |
| Item Dimensions | 46 x 90 x 205 millimetres |
| Item Form | Lotion |
| Item Type Name | E45 Lotion Pump |
| Item Volume | 16.9 Fluid Ounces |
| Item Weight | 500 Grams |
| Item dimensions L x W x H | 46 x 90 x 205 millimetres |
| Item volume | 16.9 Fluid Ounces |
| Manufacturer | Reckitt Benckiser |
| Manufacturer Contact Information | Reckitt Benckiser Dansom Lane, Hull, HU8 7DS. UK PO Box 4044, Slough, SL1 0NS. ROI Citywest Business Campus, Dublin 24. |
| Manufacturer Part Number | 168154 |
| Material Features | Fragrance Free, Hypoallergenic, Vegetarian |
| Material Type Free | Oil Free |
| Model Name | E45 |
| Model Number | 100905958 |
| Number of Items | 1 |
| Other Special Features of the Product | moisturising;dermatologically tested |
| Recommended Uses For Product | Dryness |
| Scent Name | Unscented |
| Skin Type | Dry |
| Special Ingredients | Petrolatum |
| Special feature | moisturising;dermatologically tested |
| Specific Uses For Product | Dryness |
| Target Use Body Part | Whole Body |
| Unit Count | 500.0 millilitre |
C**A
Excellent
I really like E45 Moisturising Lotion. It is excellent for dry skin and leaves my skin feeling soft, smooth, and well moisturised without feeling too greasy. The lotion absorbs easily and provides lasting moisture, making it perfect for everyday use. I especially like the large 500ml bottle because it lasts a long time and is great for regular use on the whole body. It has become a reliable part of my daily skincare routine, and I would definitely recommend it to anyone looking for an effective moisturiser for dry skin. Overall, a great everyday moisturising lotion and good value for money. ⭐⭐⭐⭐⭐
E**O
Definitely recommend the texture is lovely.
I’m really pleased with this moisturiser. It does a great job of keeping the skin moisturised and hydrated, leaving it feeling soft, smooth and nicely nourished. The texture is lovely, it smells great, and it’s easy to apply and absorbs well without leaving the skin feeling overly greasy. It also has a soothing feel and works well for different skin types and ages. I like that it can be used on various areas of the body, making it a versatile product for everyday use. Overall, the quality is excellent, the application is easy, and it leaves my skin feeling soft and comfortable. Definitely recommend
L**Y
Great, light moisturiser at a good price
Great moisturiser which is easily absorbed into the skin. Keeps skin soft and feeling good. Even good for my sensitive skin. Have ordered this many times
S**T
E45 lotion
Good price use regularly
Ą**Ý
Totally recommend it if you wanna try it.
My wife's been raving about this body cream lately. She uses it all the time, and her skin has never looked better. It's definitely her go-to product for keeping her skin so soft and hydrated. She says it works wonders, especially after a shower. It absorbs really well and doesn't leave any greasy residue behind. Honestly, I'm thinking of trying it myself because her skin is so smooth. It's such a great find for her, and she's super happy with the results. I'm glad she found something she loves so much for her skincare routine.
S**R
Great product.
This moisturising lotion has been fantastic for my dry, sensitive skin. The texture is light, absorbs quickly, and doesn’t leave any greasy residue. After a few days of daily use, my skin felt noticeably softer and less itchy, with redness reduced. There’s no strong fragrance, which I really appreciate, and it’s gentle enough for everyday use. Overall, a reliable, soothing lotion that delivers long‑lasting hydration.
C**7
Great value moisturisng lotion that helped restore my dry skin
I was looking for some type of moisturiser for my dry legs caused by sun bathing in the UK heatwaves this year. I am not a brand person and just want something that worked without paying a premium price for a named product. After some research I came to this E45 product and after looking at a lot of the positive reviews it just seemed a no brainer. The wife also was very positive about the product too although she does spend a lot of money herself on high end branded products. You get a large amount for not a lot of money and I found it really nice to apply, its non-greasy absorbs well and fragrance free too. In a short space of time it has removed the dryness of my legs and has given my sun tan a nice shine which I hope to keep longer now hopefully well after the UK summer has passed. Easy to recommend to others.
R**A
Good
Very moisturising, suited my skin, I just don’t really like the smell
M**L
Great quality.
Excellent product.
P**F
Excellent quality
This is perfect for my skin making it soft and zero stickiness.
S**Y
Anche come sapone...
Crema emolliente morbida e facilmente assorbibile. Mio papa' la usa per trattare la sua pelle secca ed eczema, anche come sostituto del sapone o doccia gel...
J**R
E45 la crème pour la famille
Le lait E45 doit non seulement ma fierté personnelle mais pour toute la petite famille à savoir La femme Mes enfants Nous utilisons tous E45 MERCIIII JEAN ROGER EBALE
A**H
Good stuff highly recommend
Good product soothes irritated skin. Reasonable price so happy
Trustpilot
1 month ago
1 month ago