E-Mail Marketing for Dummies Paperback – January 1, 2011

Very full and thorough guide about Email Marketing. I admit that I didn't finished reading it but I learned many news thing from it and keep it by my desk for future reference. This book is not for "Dummies" at all - many full time experienced Marketing professionals and even seasoned Email Marketers will find it very useful and enriching.

I'm new to this form of marketing and it gave me not only a great introduction to this form of marketing, but also provides examples to go by. This book gives you the outline, the rest is up to your imagination and creativity.

I was looking for a How To guide on creating/formatting, etc. emails in Constant Contact. This guide is promoting the idea of email marketing and strategies. I'm already using email marketing. I did not need to be sold on the idea. I need tips, tricks, tutorial on how to actual create, edit, etc. in Constant Contact.

still reading this book great book for new marketer wanting to learn about email marketing.

used for business startup

Great book. It's got the basics in there that you can build off of and it's organized really well.

Junk

I sure am glad I bought this book. It's aterrific read and has helped my business and e-mail strategy. Great!