The Gamer's Brain: How Neuroscience and UX Can Impact Video Game Design

But who slaps a sticker like that on a book?? It’s not even coming off! 👎🏽Five stars because the book is the HG for game dev…but you can’t tell because the goddam sticker is on the description.

As a non designer person, I absolutely loved Celia's book as it gave me the perfect combination between helping me understand how the brain works and how that can help me in my day to day work since while I am not designing games per say, I am designing Community Experiences for players and the knowledge I acquired through this book was extremely useful.The other part I like is that Celia doesn't preach UX to be the solution to everything; her approach is very humble and she admits the field is still very young and we have still very much to learn about social behavior. It's refreshing not to get an agenda pushed onto us and that makes the book even more enjoyable to read.So yeah, all in all, for everyone who is interested in human contacts and designing human experiences, I would definitely recommend this book.

The Gamer's Brain doesn't beg you to take UX seriously. It approaches the concept from the ground up, building a picture of the titular "Gamer's Brain" and showing--rather than telling--how UX is sewn into the fabric of good game design. By the time Hodent establishes this picture, you'll be more than ready for the second half, in which she articulates how to execute these concepts (with dozens of real examples to boot).Yes, the book reads like a textbook for the most part, but I was grateful that it cut through unnecessary fluff, unlike some gaming textbooks padded by the authors attempting to sound cool and casual. That being said, it isn't excessively dry by any means.The Gamer's Brain is a crash introduction to psychology, neuroscience, and user experience bundled into one. If you're interested in learning why polished and streamlined games set design paradigms, rather than blindly following them, you won't be disappointed.

I cannot stress enough on how amazing of a read The Gamer’s Brain by Celia Hodent is! Whether you are a designer or not, I still strongly recommend reading this book as it taps into concepts such as Player Perception, Motivation drivers and Player emotions to name a few.Whether you are a pet of the game’s industry as Game/UX designer or not, you will benefit from the learning you have to take away from this book.It will broaden your perspective towards UX in games and applications in general.Definitely recommend this book!

I'm frequently asked for recommendations from people who are interested in game design and/or UX design for games and other than referencing some of Tufte's work, Don Norman's Design of Everyday Things, and Jesse Schell's A Book of Lenses I start to run out of good material for them. This adds one to the list.Celia Hodent has been giving insightful and entertaining talks on UX in game development for years. I've enjoyed those talks and I'm thrilled that in The Gamer's Brain, she takes her psychology-tinged themes and structures them all together into a coherent and entertaining book that will inevitably become a staple text in university game design programs everywhere.

This book is fantastic. Nearly every chapter has extraordinary, practical information that gave me a new and deep understanding of my field. From the way forgetting curves interact with tutorial pacing to the way peripheral vision informs HUD design, this book is 110% worth your time. Get it, read it, learn. It'll save you weeks of missteps and false trails, which will be more than worth it for your games. Heck, even if you're just interested in how this stuff works it's still a great read. Enjoy.

Ms. Hodent's book is clearly the best book I have ever read. For the longest time the entire concept for UX was a complex bottleneck for me as a game developer. Being a 15+ year veteran, I had vowed never to return and here I am - returning to the field with a fury thanks to this book. It made me want to make games again. What I had picked up out of academic curiosity, opened up endless possibilities in gaming, gamification and transmedia.

The content and knowledge of this book is incredible, however, the printing of this book was not. There is an offset of the print in the middle of the page for every other page, some of the graphics are so blurry you can't read the text in them. I would rate this book 5 stars if it wasn't $60, I would take this print quality from a $20 or even a $30 book. But $60 is too much for having to reference the images online just to read the text in them.

Leí una crítica dolorosamente ignorante hablando de ideales feministas en el libro; para poner en contexto, se trata de una sección en donde la autora habla de los mitos del cerebro, entre ellos, que las mujeres y los hombres tenemos distinto cerebro es una idea errónea. Media página. En fin.Maneja temas importantísimos que, como un experimentado UX, siempre son buenos recordar y contemplar, enseña a navegar sobre los aspectos básicos del diseño de videojuegos desde una perspectiva claramente enfocada a poner al usuario al centro del diseño.Vale la pena el precio.Muy buena compra, el papel es ideal para subrayar con marcador.

I'm a game developer, and most the books that have titles like these are trash written to appeal to folks who just sort of like games. This is a well researched overview of the entire field of neuroscience, psychology and UX applied to game design and development that's genuinely readable for those without a scientific background. Essential for game makers.

I'm just starting to explore the games industry and I found this book super informative. I loved the way Celia has presented the material in a way that is readable by and engaging for juniors and seniors alike.The last chapter is essential for people looking into joining the field of game UX or games research. Excellent tips on how to get involved in the community and how to structure your resume.My copy of the book now is full of highlights and notes, which I need to go back to read again. Meanwhile, here are my favourite quotes from the book"Anyone on any team can have a UX mindset; UX practitioners are only here to support the initiative by providing the right tools and enabling the right process and strategy""UX is a philosophy more than a specific discipline. It is about shifting from our ego-centred perspective toward a player-centred one by using a scientific approach""Be ready to learn about game design and avoid pretending you know about it just because you have played so many games. It’s like saying you can cook just because you like eating food"

un libro de UX enfocado al desarrollo de videojuegos. Pocas imágenes pero un contenido muy valioso que ayuda a pensar primero en quien va a jugar los videojuegos que supuestamente desarrollaremos.

Celia's book is an amazing introduction to how we, humans, function and how to apply this knowledge to video games.Most of game developers still believe that pure instinct is going to help them make great user experiences, and games in general. It will take them a very long time to understand that science is a much faster way to better games.There is a lot to get through in this book but concepts unknown from game developers are explained simply and reused all along your read.This is a must read to anyone taking the role of entertainer seriously. Highly recommended.