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✨ Glow like you mean it — because your skin deserves iconic vibes!
The Iconic London Underglow Blurring Primer is a 0.91 oz lightweight, cruelty-free primer designed to hydrate, blur imperfections, and protect skin with natural blue-light defense. It creates a silky, soft-focus base that enhances makeup longevity and radiance, suitable for all skin types and tones.


| ASIN | B0BB313T4N |
| ASIN | B0BB313T4N |
| Age Range Description | Adult |
| Benefits | Blends imperfections and gives a radiant shine |
| Best Sellers Rank | 15,435 in Beauty ( See Top 100 in Beauty ) 66 in Face Primers |
| Brand Name | ICONIC LONDON |
| Colour | UnderGlow |
| Container Type | Bottle |
| Country as Labeled | Belarus |
| Coverage | Light |
| Customer Reviews | 4.2 4.2 out of 5 stars (757) |
| Customer reviews | 4.2 4.2 out of 5 stars (757) |
| Finish Type | Natural |
| Item Dimensions | 40 x 40 x 104 millimetres |
| Item Form | Liquid |
| Item Weight | 0.13 Kilograms |
| Item model number | FD21030 |
| Language | English |
| Manufacturer | Iconic London |
| Manufacturer | Iconic London |
| Manufacturer Part Number | FD21030 |
| Material Type Free | Cruelty Free |
| Model Number | FD21030 |
| Number of Items | 1 |
| Product Dimensions | 3.99 x 3.99 x 10.39 cm; 130 g |
| Recommended Uses For Product | evening out skin tone, concealing blemishes or discoloration, minimizing the appearance of fine lines and wrinkles |
| Skin Tone | All |
| Skin Type | All |
| Specialty | Pore-minimizing, Skin-smoothing |
| Unit Count | 26.91 millilitre |
K**Z
Love the Iconic London Underglow Blurring Primer!
I’ve been using the Iconic London Underglow Blurring Primer for the past month, and I’m absolutely loving it! It works beautifully with my combination skin — giving me a smooth, radiant base without feeling heavy or greasy. It pairs perfectly with foundation too; my makeup glides on effortlessly and looks flawless all day. I’ve noticed that my makeup not only looks better but also stays put longer, which is such a win. Plus, there’s no peeling or patchiness at all — just a soft, blurred glow that makes my skin look healthy and fresh. Definitely one of my new favorite primers!
L**X
Blur the freckles
Bought for holiday as I don’t like to wear foundation when away and with the heat! Fantastic for blurring out the skin and for a flawless look which also covered my freckles well too! Bought two!
J**9
Makes skin feel soft
Just perfect. Its so smooth and easy to apply. It smell is lovely. Give a lovely subtle glow. Great value
C**I
Is ok
Litter bit light colour, not the best one ,
A**R
Good product
This primer is lovely and goes well under foundation
M**.
I would not buy it again
It definitely has a nice shimmering effect, which is hard to achieve. However, I wouldn’t say it’s a great primer it doesn’t work with my foundation and just doesn’t help it stick. I’ve used other primers that work much better as actual primers. That said, if you want to use it to add shine to your body, it’s a great product (even though that’s not really what it’s meant for). I would say product is overpriced and it doesn’t hold long.
T**E
perfect
An absolute go to for me. The best I've used.
A**Y
Subtle flawless glow
Beautiful subtle glow on my fair skin. I prefer to use it on my no make up days than under foundation but I imagine it will also work really well.
V**A
Prime day didn’t fail me with this one, I love this stuff so much. I use this daily and it assists SO well for dry skin. I do daily routines to attempt to give needed moisture to my 34 year old face and nothing seems to truly assist. This however, makes my skin FEEL amazing and it lasts through the day. It may be a primer but it really soaks into my skin and I immediately feel a difference, as well as the nice smell attached to it. The glow aspect I could honestly care less about. I do notice a slight difference in quality from this one vs in store purchase but it still works, just a little harder to mix (seems thicker?) but overall 10/10 and will continue to purchase. This has truly been a saving Grace to my face lol.
T**A
I love it
S**E
Great product
A**E
Best primer I have used, works well under foundations (tried with Armani luminous silk, and dior stick)
P**R
Love this! Lightweight formula. I would definitely buy this again.
Trustpilot
5 days ago
4 days ago