---
product_id: 465882436
title: "It's Pure Organics Organic Hair Dye - Herbal Hair Colour Natural Brown"
brand: "it's pure"
price: "€ 77.93"
currency: EUR
in_stock: true
reviews_count: 5
category: "It's Pure"
url: https://www.desertcart.com.cy/products/465882436-its-pure-organics-organic-hair-dye-herbal-hair-colour-natural
store_origin: CY
region: Cyprus
---

# Long-Lasting Color 100% Certified Organic Chemical-Free Formula It's Pure Organics Organic Hair Dye - Herbal Hair Colour Natural Brown

**Brand:** it's pure
**Price:** € 77.93
**Availability:** ✅ In Stock

## Summary

> 🌿 Elevate your hair game with nature’s purest color boost!

## Quick Answers

- **What is this?** It's Pure Organics Organic Hair Dye - Herbal Hair Colour Natural Brown by it's pure
- **How much does it cost?** € 77.93 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.cy](https://www.desertcart.com.cy/products/465882436-its-pure-organics-organic-hair-dye-herbal-hair-colour-natural)

## Best For

- it's pure enthusiasts

## Why This Product

- Trusted it's pure brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Eco-Chic Packaging:** Includes gloves and cap for a clean, mess-free application experience.
- • **Pure Organic Power:** First herbal hair dye certified by Soil Association for unmatched purity.
- • **Gentle Yet Effective:** Free from ammonia, PPD, peroxide, and parabens—perfect for sensitive scalps.
- • **Customizable Coverage:** Adjust processing time for deeper, richer color tailored to your unique hair tone.
- • **Vibrant Natural Shine:** Henna-based formula boosts hair volume and imparts a healthy, glossy finish.

## Overview

It's Pure Organics Organic Hair Dye in Natural Brown is a 100% certified organic, henna-based powder designed to safely color blonde to light brown or grey hair. Free from harsh chemicals like ammonia and PPD, it enhances hair shine and volume while being gentle on sensitive scalps. Each 110g pack includes application essentials and offers customizable color depth with long-lasting results, making it the go-to choice for health-conscious professionals seeking vibrant, natural hair color.

## Description

110g pack of hair colour powder is enough for average shoulder length hair. If your hair is thick you will need more, or if it’s fine or layered you’ll need less. Full instructions, latex gloves and cap are included in the packet. The resulting colour outcome after using this hair colour does depend on the colour of your hair before using it. Although we do our best to formulate this hair dye so that you get a good colour, we cannot guarantee the precise colour outcome. This is because everyone’s hair is different, both in terms of the initial hair colour and different hair chemistry, and will take the colour slightly differently.

Review: Like most mature ladies (60ish) I am plagued with thinning hair and greys. I began to realise that using nasty chemicals to colour my hair was exacerbating my problems - I was losing more hair, what I had was straw like and my scalp was in poor condition. I looked for a more natural solution and this for me is it. I was a fair haired child who turned mousey brown and now have a lot of grey around the front of my head. Using the Natural Brown Herbal colourant gives me beautiful gradations of tones from dark blonde to brown and totally covers the greys. I was worried that anything with a henna base would turn my greys red and this is certainly not the case with this colour - it was slightly true with the dark brown which I tried first but it was subtle and pretty just not me. My scalp is great now and my hair is soft and silky, I don't even use conditioner anymore. It may seem expensive but I get three uses from one box for a chin length bob. It is easy to use - just mix to a yogurt like consistency and apply then go about your business wearing the provided cap. The length of time you leave it on the deeper the colour - I do four hours - and it lasts a month. Good tips - always wash your hair first and dry before applying as this will remove product and dirt which may obstruct the colour, also if you have product buildup or you want to go lighter I find Vosene lightens this herbal colour quickly. ADDED - after using for a while my hair has take on an ombre effect - it gets darker as it gets to the ends. Despite using a natural brown continued usage has actually made a lot of my hair near black which doesn't look natural. I know you expect the ends with more die in to be darker but the depth of the contrast is really stark. The product has also removed the curl from my hair - it is soft and shiny but straight.
Review: Long winded and a bit messy to use and you need to be careful. I left it on for two & a half hours, so the colour was even and very close to the colour on the packet. My hair is short so I only needed to use one packet. You need to mix it very slowly to a slightly runny paste and leave it for a couple of minutes, as it then goes firm. I stood in the shower and put it on as I have an electric lit mirror opposite and could see what I was doing. I only dropped one tiny bit and I found it fairly easy. I would advise that putting clingfilm round your head instead of the cap as it is a lot better. They only supply one pair of gloves which is slightly annoying when you can get two dyes if your hair is short. All in all though it is worth it if you have sensitive issues.

## Features

- The first herbal hair dye to be Certified Organic by Soil Association!
- Totally100% Organic and Natural ingredients. They are very different to chemical dyes, being a henna based powder which is mixed into a paste with water.
- Free of para-phenylenediamine (PDD), ammonia, peroxide, parabens or any other chemicals
- Gives your hair a wonderful healthy shine and volume.
- Suitable for colouring blonde to light brown hair or grey hair.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00HR7A80Q |
| ASIN  | B00HR7A80Q |
| Best Sellers Rank | #177,574 in Beauty ( See Top 100 in Beauty ) #2,301 in Permanent Hair Color |
| Customer reviews | 3.8 3.8 out of 5 stars (316) |
| Date First Available  | 15 August 2022 |
| Is Discontinued By Manufacturer  | No |
| Manufacturer | It's Pure Organics |
| Manufacturer  | It's Pure Organics |
| Manufacturer reference | E0620 |
| Manufacturer reference  | E0620 |
| Package Dimensions | 14.7 x 7.6 x 5.5 cm; 140 g |
| Package Dimensions  | 14.7 x 7.6 x 5.5 cm; 140 g |

## Product Details

- **Brand:** It's Pure
- **Colour:** Natural Brown
- **Item form:** Paste, Powder
- **Package information:** Bottle
- **Product benefits:** Nourishes and colors hair naturally

## Images

![It's Pure Organics Organic Hair Dye - Herbal Hair Colour Natural Brown - Image 1](https://m.media-amazon.com/images/I/512CA+xRoVL.jpg)
![It's Pure Organics Organic Hair Dye - Herbal Hair Colour Natural Brown - Image 2](https://m.media-amazon.com/images/I/710fC5RDeFL.jpg)
![It's Pure Organics Organic Hair Dye - Herbal Hair Colour Natural Brown - Image 3](https://m.media-amazon.com/images/I/71rF+Ib2hAL.jpg)
![It's Pure Organics Organic Hair Dye - Herbal Hair Colour Natural Brown - Image 4](https://m.media-amazon.com/images/I/812k8FxpUbL.jpg)
![It's Pure Organics Organic Hair Dye - Herbal Hair Colour Natural Brown - Image 5](https://m.media-amazon.com/images/I/81EYv3UZ--L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐ Review
*by M***E on 4 December 2020*

Like most mature ladies (60ish) I am plagued with thinning hair and greys. I began to realise that using nasty chemicals to colour my hair was exacerbating my problems - I was losing more hair, what I had was straw like and my scalp was in poor condition. I looked for a more natural solution and this for me is it. I was a fair haired child who turned mousey brown and now have a lot of grey around the front of my head. Using the Natural Brown Herbal colourant gives me beautiful gradations of tones from dark blonde to brown and totally covers the greys. I was worried that anything with a henna base would turn my greys red and this is certainly not the case with this colour - it was slightly true with the dark brown which I tried first but it was subtle and pretty just not me. My scalp is great now and my hair is soft and silky, I don't even use conditioner anymore. It may seem expensive but I get three uses from one box for a chin length bob. It is easy to use - just mix to a yogurt like consistency and apply then go about your business wearing the provided cap. The length of time you leave it on the deeper the colour - I do four hours - and it lasts a month. Good tips - always wash your hair first and dry before applying as this will remove product and dirt which may obstruct the colour, also if you have product buildup or you want to go lighter I find Vosene lightens this herbal colour quickly. ADDED - after using for a while my hair has take on an ombre effect - it gets darker as it gets to the ends. Despite using a natural brown continued usage has actually made a lot of my hair near black which doesn't look natural. I know you expect the ends with more die in to be darker but the depth of the contrast is really stark. The product has also removed the curl from my hair - it is soft and shiny but straight.

### ⭐⭐⭐⭐ Review
*by M***Y on 23 January 2025*

Long winded and a bit messy to use and you need to be careful. I left it on for two & a half hours, so the colour was even and very close to the colour on the packet. My hair is short so I only needed to use one packet. You need to mix it very slowly to a slightly runny paste and leave it for a couple of minutes, as it then goes firm. I stood in the shower and put it on as I have an electric lit mirror opposite and could see what I was doing. I only dropped one tiny bit and I found it fairly easy. I would advise that putting clingfilm round your head instead of the cap as it is a lot better. They only supply one pair of gloves which is slightly annoying when you can get two dyes if your hair is short. All in all though it is worth it if you have sensitive issues.

### ⭐⭐⭐⭐⭐ Review
*by E***A on 12 December 2025*

This is great hair dye to cover some greys.. sometimes I have to dye my new roots twice a couple days apart for it to take properly, but once I’ve done this it stays in. Very natural looking brown & keeps my hair in great condition. Really recommend.

## Frequently Bought Together

- It's Pure Organic Henna Hair Dye in Natural Brown | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising |
- It's Pure Organics Herbal Hair Colour Dye, Dark Brown, 110g
- 3Pcs Hair Colouring Tools, Gezimetie Hair Dyeing Tool Set, Brush Double-sided Coloring Comb and Bowl Set Kit DIY Salon (3PCS)

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.com.cy/products/465882436-its-pure-organics-organic-hair-dye-herbal-hair-colour-natural](https://www.desertcart.com.cy/products/465882436-its-pure-organics-organic-hair-dye-herbal-hair-colour-natural)

---

*Product available on Desertcart Cyprus*
*Store origin: CY*
*Last updated: 2026-02-23*