Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow

I thoroughly enjoyed this book. I underlined a lot of great points. Will definitely be referring to this book's insights often.

If you work in marketing at a financial services org - this book is a must!

This is THE marketing bible for banks and financial technology marketers looking for a deeper understanding of how they can help banks connect meaningfully with their customers. This is more than a book or advice - it is a transformational mindset developed by two of the most brilliant marketing minds in the industry. Get it, read it, and live by it.

Love this book. A great deep-dive into developing financial technology, as well as establishing proper branding for your project. The book is easy to understand, but underlies many powerful strategies for brand development!

The world of banking has been, is, and will continue to undergo a massive transformation. The old world rules of "banking" no longer apply.I get it. Change can feel tough, scary, and painful. Especially when you've worked in "banking" for the past 10, 20, or 30+ years.The good news is Think Like a Brand, Not a Bank provides a clear path toward growing your financial brand in a brave new world.But don't be fooled.Think Like a Brand, Not a Bank is not just a book for marketing teams as Allison and Liz share 5 practical strategies to unlock innovation, connect with customers, and grow.My top 10 favorite insights and concepts they share in the book, include:✅ Brand is powerful.✅ Forget bank-frst thinking.✅ Brand is not soft and fuffy.✅ Get in touch with your feelings.✅ Brand is not a marketing exercise.✅ Your windshield is bigger than your rearview for a reason.✅ Make your financial products into brand experience.✅ Product is not brand.✅ A mission statement is not a mission.✅ Imagine if your mission was your product.This is a practical read and highly recommend financial brand readers put this on their must-read reading list.

Non Marketers - Don't be intimidated by the word brand in the title! I can say this because I have no credentials in the marketing space. This is an EXCEPTIONAL read for anyone working in or around financial institutions (FIs) - at ANY level. I thoroughly enjoyed this book - cover to cover because it was not based on theory but actual examples and.....DATA to back it up. Working in the fintech space for over a decade now, one of the key takeaways that most resonated with me was the 'test, learn and move on' section. My favorite quote that, to me, encapsulates this mindset is from Thomas Edison - "I have not failed. I've just found 10,000 ways that won't work. Our greatest weakness lies in giving up. The most certain way to succeed is always to try one more time. Many of life's failures are people who did not realize how close they were to success when they gave up." Now you can understand why I chose my headline "Mindset Matters" for this review. An excellent foundational book for those FIs looking to transform their organization and unlock innovation.

The authors of this book have walked the walk when it comes to helping banks brand themselves in a way that is clearly differentiating. As someone who has made my career in banking, I know how the tendency is to focus on the status quo and to crank out the same efforts over and over (because they worked in the past).Now it is more important than ever to make your bank stand out and to present the customer experience that your customers are getting from non-banks in their daily lives. They expect it and this book is filled with the guidance you need in order to get you there.

Thinking as a brand is an absolute multiplier when it comes to servicing customers as well as converting prospects to customers. I witnessed this in motion just two days ago. While flying out west for a trade show, I stopped at the airport food court. There were 7 dining options available. Three of the seven had long lines of families waiting for the chance to order. McDonalds, Chipotle, and Jersey Mikes Subs. The other four had practically no lines. Why? Pick up the book and find out how to create demand for your bank, and don’t become just a second choice for your consumers.

The book is good, but I somehow would have expected more theory and more consistent exposition.There is a statement, then many examples and at the end the principles (which I liked a lot).Unfortunately, due to this structure, at the end you just copy the principles because the exposition loses too much on showing why the best in class are the best in class in applying these principles.