14 Inch Pocket One Shot Digital Calibration Target with DVD, Collapsible Disc Exposure Aid for Digital Cameras

If you want your shots to look correct, this is what you need. The instructional DVD explains very well how to use this simple product. It takes a little more prep time to get a light reading, shoot the calibration and then setup the custom white balance on the camera, but the results are amzaing and can save you.For fun, put your camera on manual, get your exposure and shoot with something like a white balance for flouresents outside. Use the white balance calibrator, and get a white balance. Go to your Adobe Camera Raw in photoshop and take a sample of the 18% gray. Apply the white balance to the shot with the intentionally made incorrect white balance and watch it become right.This calibration screen saved me when I had taken portraits in my new home studio. I had a slight pinkish cast to my shots. An entire shoot was pretty much unusable. Luckily I had taken my exposure with the calibration target. I just sampled the 18% gray, applied the white balance change to all the photos, and presto, problem solved. I had taken the pink cast out of all the pictures. I still haven't exactly determined the reason. It happens every time with my new home studio, but is easily fixed thanks to the calibration target.This is a really cheap way of ensuring your colors will be accurate and the DVD easily explains how to use it. Best of all, it's small and fits easily in your camera bag. If you're looking to step up your photography, this is the device to get. It's well worth the price.

If you think buying this is a cop-out for paying for a light meter, you are sadly mistaken. While someone could work with this for calibration, buying a light meter in my opinion is still the way to go. As a grey card though, it is AWESOME!

I use this on EVERY photography shoot. I used to think it would be inconvenient to haul it out and make my clients hold it up EVERY time we changed location, but honestly, it saves so much time in post processing. My skin tones are soooo much more consistent thanks to this target. And it is NO problem for clients! Kids love to hold it for me, and high school seniors take it all in stride. I will say that outside, it doesn't always give me the perfect color -- I try to make sure the client holds it right under their chin, and completely flat, but a very slight shift does affect the readings. But when I'm in Lightroom, I can easily adjust it by clicking with the three droppers on the target.The newer versions have a white camera imprinted in the center of the grey, giving your camera something to focus on.Highly, highly recommended.If you shoot with a wide angle lens most of the time, you may want a slightly larger version. This one works great with my 70-200.ETA: I finally purchased the 24 inch version to use on location, and I'm keeping the 14 inch one for studio work. If you do a lot of shooting between studio and location, you'll probably want more than one.

A fast and reliable way to set white balance and exposure. Works as expected. Folds into a very compact package. Too expensive, really.

Love this little guy! I use it to set my white balance in studio everytime I shoot, and just bought another one to keep in my camera bag to use outdoors. It’s compact, folds up easily, durable and most importantly...accurate! My white balance is spot on everytime. I’ve tried several different white balance cards, etc. and this is definitely my favorite. Been using it for about 4 years!

Lost one I had purchased from B&H and need a replacement quickly since I was at a wedding the coming weekend. Everything seemed like it should but I believe the wb is off a little. I then found the one I lost and I continue to use it verses this one. I will keep this one as a back up but I don't know...

A bit pricey for what it is. Nothing special in terms of quality. I'd opt for a less expensive version that could be purchased for less than half the cost of this one.

There are a lot of people purchasing DSLR's now a days and expecting the camera will turn out amazing pictures automatically. Years ago I was one of them and realized there was more to it than just the camera. I spent hundreds of hours researching how to use the camera better in order to change from a "Snapshot" to a "Photograph".There are many forums and websites that have techniques, gadgets, and lenses that will help you improve. After years trying many different things, this is the tool that will help tremendously in getting much better exposure and color. I currently have 2 Canon bodies, 6 lenses-Primes and "L" zooms, 580EX ii Flash, expodisc, PhotoVision Target, and other accessories. Each has their own place, but for the money and greatest results, this target is WELL worth the money. The video that comes with it will not only help you understand how to use the target, but will also help you understand how to get better results.There are many other tools that you can try. They include gray cards, light meters, expodiscs, and other tools that work very well when used correctly. I own or have tried many of these. After many hours of research and working with each one, the PhotoVision target is now always in my bag and always gets used before every photo shoot.If you are just starting out and trying to improve your photography or maybe still researching all the options, make sure to put the PhotoVision Target on the list. I wish I would have found this years ago so I could have saved time, money, and also had thousands of better shots!