Email Marketing That Doesn't Suck Paperback – 3 May 2022

I bought this book because I am already a subscriber to Bobby's email list, and his emails are one of the very few that I open pretty much ALL the time, because they are always fun to read. And so was this book! This is the very first book on anything to do with marketing my business that I have actually finished, AND I couldn't put it down, I finished it in two sittings! It's funny (do not ignore the footnotes...lol), easy to understand, honest, no BS, and just super powerful information. I am going to change the way I email my list right away to reflect more of ME, to tell more stories, to settle into journey for the long haul and make raving fans of the people who will resonate with me.One of my favourite quotes - "If you only email people when you're selling stuff, you're positioning yourself as an "askhole"...LOL!

While most business books are just informational, Bobby Klinck's book is also entertaining--making it an easy read, and chock full of great advice and examples. What I liked most about it is that he writes in the same way he talks and I felt like he was "talking" directly to me.Bobby gives real life stories of both success and failure he has experienced. He includes actual email examples of what works and shows that writing emails can be like sending a note to a friend. I hate the "salesy" email tactics I see out there, and I hate getting emails just wanting me to buy something and nothing else. I want to connect to others and really get to know them before I buy anything from them. Bobby not only encourages this, he shows you how to do it!"Instead of pretending to be something you're not, you should show people who you truly are and let them get to know the real you from the beginning. You are building a business around people you like, people you think of as friends that you want to spend time helping. And this is a long-term relationship you're getting into...."This book not only let's you get to know Bobby, but allows you to understand why he sends the kind of emails he does, and why you should too. His ideas resonate with me and how I run my business.Finally, the book is hilarious! I mean, literally laugh out loud funny. How many business books do you say that about? Where you love all the information, it's useful to you and actionable, and makes you laugh at the same time? This one does it all!

Ich kann das Buch jedem empfehlen, der persönliches E-Mail-Marketing machen will. Es gibt einen großartigen Plan und ist einfach nachzuvollziehen.Ich freue mich drauf, mit meiner nächsten Kampagne loszulegen.

I’d happily have read this for fun even if I didn’t have a need to learn the A game tactics of email writing. Highly recommended!

I highly recommend the book "Email Marketing That Doesn't Suck" by Bobby Klinck.Bobby is one of the foremost experts on email marketing, and in this book, he shares everything you need to know about creating successful email campaigns. He covers topics such as crafting effective subject lines, increasing open rates, driving more clicks, and generating more sales.This book is a must-read for anyone looking to improve their email marketing results.