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🕶️ Own your look, cover the gray, and stay effortlessly sharp.
L’Oreal Paris Men Expert One Twist Mess Free Permanent Hair Color is a fast-acting, ammonia-free hair dye designed specifically for men. It covers gray hair in just 5 minutes with a patented twist-and-apply applicator for a mess-free experience. The natural-looking dark brown shade blends seamlessly and lasts up to 6 weeks, with a 2-application kit ensuring long-lasting confidence and convenience.

| ASIN | B09YT84X2T |
| Best Sellers Rank | #6,502 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #83 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 03 Dark Brown/H45 |
| Container Type | Bottle |
| Customer Reviews | 4.0 out of 5 stars 1,301 Reviews |
| Full Cure Time | 5 minutes |
| Global Trade Identification Number | 00071249674079 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Liquid |
| Item Weight | 2 ounces |
| Manufacturer | L'Oréal Paris |
| Manufacturer Part Number | 0071249674079 |
| Material Features | Natural |
| Material Type Free | Ammonia Free |
| Model Number | 0071249674079 |
| Number of Items | 2 |
| Package Information | Bottle |
| Package Size Name | 2 Application Kit |
| Product Benefits | Hair color for men: Specifically developed for men’s hair, this permanent hair dye covers gray in 5 minutes for a natural looking results. It comes as a kit for 1 Application only. Product Benefits Hair color for men: Specifically developed for men’s hair, this permanent hair dye covers gray in 5 minutes for a natural looking results. It comes as a kit for 1 Application only. See more |
| Recommended Uses For Product | Covering gray hair, men's hair dye application |
| Set Name | 2 Application Kit |
| Suitable Hair Color | All Hair Colors |
| UPC | 071249674079 |
| Unit Count | 3.4 Fluid Ounces |
| Warranty Description | [Not Applicable] |
Z**N
Great product
Great product price a little bit high
B**E
Satisfies my Vanity
I went in to a physical and the attending nurse asked me what do I do to keep color in my hair. I was laughing when I told her I dye my hair. She was either being nice or this product does a great job.
H**N
Actual Comb Applicator could be better
My first impression taking a break from my usual brand. I have three observations 1. Color seems to last longer, 2. It's a bit more expensive and my least favorite, 3. The comb applicator takes getting used to. It could be deeper and stiffer and it's a bit awkward to hold the bottle at an optimal angle, when applying. Still purchased more to continue the experiment. Update 09/22 black tab that releases ingredients to mix two products broke off but didn't allow mixing or release of product. Had to use a screwdriver to pierce, and punch a hole. Later, I realized just how difficult the shape and thickness of the bottle is to squeeze product out. Especially if you intend to use all of it. Conclusion: now, to-be-clear, I have not had an issue with the actual dye, it seems to do a great job with coverage and lasts a bit longer than other brands. The issue is, getting to, and applying the product. Wishing you, better luck.
M**A
Unsafe, Overhyped, and Straight-Up Infuriating
This is hands down the WORST product I’ve ever bought from L’Oréal. The whole “one twist, mess free” claim is a joke. The second you twist and shake it, the bottle starts building pressure like a mini bomb. If you don’t apply it immediately, it actually starts puffing up, leaking, and foaming out the top like it’s about to explode. It’s honestly unsafe. And after all that stress? The dye barely worked. Patchy coverage, weak color, and absolutely no consistency. You’re forced to use the ENTIRE bottle in one shot or else it turns into a pressurized disaster. No one warned me I’d have to rush like I’m defusing a bomb just to dye my hair. I’m mad I even wasted my money on this. Terrible design, horrible execution, and zero results. L’Oréal needs to fix this product or take it off the shelves. DO NOT recommend.
M**Z
Great product but here’s what I wish I had known
Great grey coverage and easy to use, but I wish I had known a few things before I had used it. (1) A “full turn” means 180 degrees because the stops won’t allow more (2) When it first comes out, it looks like it isn’t nearly dark enough (3) 03/H45 Dark Brown looks like 50 Darkest Brown of the other popular brand I used before When the cream came out in a light tan color, I thought I hadn’t twisted or shaken enough, so I covered the tip and shook more vigorously. A few drops leaked and made a mess, but this was unnecessary. The product got darker in a couple of minutes. Apart from that, it applied very easily and cleanly. The bottle needs to be squeezed fairly tightly and the cream is easy to work with my fingers without any spattering. If I had known (1) and (2), there wouldn’t have been any mess at all. I’m going to buy this again.
B**B
Works great
I’ve used several products for trying to cover my gray hair. This one is easily the best that I have found so far. It goes on easily. And it lasts. It’s been almost a month since I used it and my hair still seems as dark as it was the day that I applied this product. Most of my gray hair is on the side and my sideburns, this is the only product I’ve ever bought that has taken care of the Gray in that area. Very satisfied with the purchase
N**.
Not very easy to apply
The color was great but the applicator was horrible using the bottle, it would have been better to have the color dye in one bottle and a separate brush applicator to apply, I ended squeezing the bottle to hard and got the dye color everywhere.
B**T
Colors Nicely with a Built-In Comb
I used to use Clairol for Men. That was put on with gloves only, and took 10 minutes to cure, before rinsing. That product is no longer available. So I switched to this product, and it works better. It has a built-in comb, and takes 5 minutes to cure, before rinsing. I have used 3 of these so far. 1 did squirt out a bit more coloring than expected, as it is sometimes hard to squeeze it out.
C**E
Pourquoi ce bon produit de base est devenu un produit de LUXE
Je l’avais adopté et j’en étais satisfait. Mais on n’en trouve plus sur Amazon sauf une offre à 60 euros venant des USA… ce produit est Français… Il fera noir quand ils se perdront chez L’Oréal, lors de mes premiers achats ce produit était à 15 euros
A**7
Product does not work
Don’t waste your money. This does not work.
A**I
Everything on the product is in German.
I bought this product after reading everything carefully. But everything I see is in German, the instructions, the product label, everything. This is mildly infuriating.
Trustpilot
1 month ago
1 month ago