The Dream Factory: Alessi Since 1921

Informative and entertaining.

This book is the ideal popular introduction to one of the most remarkable design companies in existence. Its products are so unique and so daring that in the future, I believe, they will coveted as those of Art Nouveau or the Viennese craft and Mission movements. Unlike the earlier "Design Factory" book, which is very difficult to get through, this book is a delight to read and a visual feast for the eyes. THe reader gets to know not only the great designers who dreamed up the many pioneering products of Alessi, but the methods and thoughts of its current design guru, Alberto Alessi, and his methods. Above all, his considerable charm comes through the writing, which is clear, very personal, and of great interest.Make no mistake about it: this company is important because of its uncompromising vision, its unorthodox marketing methods, and its consistent commercial success. It deserves study by those interested in management as well as design. This company is peerless, as much a culture or mindset as a commercial operation.Warmly recommended as a true gem.

Whilst this book is by no mean concise, it does give the readers a general overview of Alessi, its maestros, its philosophy & so forth. It's such an enjoyable & simple book to read. If the readers want to have an in-depth knowledge of Alessi's product lines, & so forth, perhaps, Alessi: The Design Factor is a better option.

Bought it for my son who is studying design at uni - good reference book for his course.

It's very nice

Beautiful and very interesting book that tells you the fascinating story of this brand since it’s early Days. I have many Alessi pieces at home and i was happy to know their origins from this book.

送料はかかりますが、格安で買えました。アレッシイーのビールの栓抜きを見ていらい、好きになりました。普通、専門書やデザイン書は比較的高いものが多のですよね。旅のハンドブックのように、小さな本です。図ってませんが、２５センチ、１０センチぐらいの小柄な本です。文字は英語です。写真ものっているのですが、手書きのイラストが乗っているので、興味のある方にはおすすめです。全文英語ですが、絵やイラスト、写真を見れば楽しめます。初めてアレッシィーの本を購入しました。いい本でした。