C4 Dynasty is the culmination of 10 years of industry learnings. We pioneered the category and our desire to innovate never ends. C4 Dynasty is a small-batch pre-workout that hits harder and performs better than anything we have ever brought to the market. It’s the first of our ‘limited time offering’ designed to deliver something powerful, refreshingly innovative, and unexpected. The pre-workout premium space has baselined the last couple of years. Not a lot of truly “raise-the-bar” formulations, so even the premium pre-segment has taken on a little “sea of sameness” flavor. That environment makes this a ripe time for breaking the norm. The window feels open for Dynasty. IRI research indicates that shoppers remain eager to try new products and are willing to pay more for new experiences. Within the top 10 fastest-growing CPG categories, premium-tier products have gained a share since 2010. C4 Original and C4 Ripped continue to be a staple place holder on the shelf but the consumer is looking for something new and exciting from the brand.
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