Infuse My Colour My. Cobalt Shampoo 250ml

This shampoo has a strong blue tint to it which certainly does its job at toning the hair (it also stains hands and nails, so be careful!). It managed to tone my very orangey-red dyed hair down to a much prettier and darker burgundy red. It also smells like apples, which is nice. My only issue is that it doesn't lather up much, regardless of how much of the product you use or how many times you shampoo your hair (anyone who shampoos their hair twice knows they don't need a lot of shampoo the second times and it lathers up a LOT). It's also pretty pricey for a product you need to use more of but I'm guessing that's down to the formula being vegan.

I am a brunette with ombre highlights which tend to turn orange or yellow after a few weeks from a salon visit. Now salon visit is impossible following the lockdown i frantically looked for at-home toner to cool my brassy bits down. I have tried several high-end purple/blue/silver shampoos in the past but NOTHING beats this God-sent Cobalt shampoo! No stain, no need wait for product to develop, no damage and the results are magical. I used it as instructed- shampoo twice and followed by my regular conditioner. My brassy streaks turn lovely cool ash blonde even when out in the sun. No red/orange/yellow tints anymore. The shampoo does not cover grey but subtly turns my grey to muted ashy silvery tone which I love. So far i have used it twice a week. Hair is super glossy and certainly looks like I have been to a salon to freshen my color! Will order another one now.

This is alright actually. Haven't had my colour done since before lockdown and I can see a definite difference after using it. I do leave it on the hair for a few minutes, for better or worse

The product is subtle, it does not colour your hair blue straight away, but builds up. It is a great product, it's a lovely colour and my hair is in great condition. Used with the conditioner as well I would highly recommend.

Absolutely fantastic shampoo! At last i’ve Found a shampoo to keep my colour and condition tip top. This colour is beautiful and the only one to kill any red/orange tinge and will save me a fortune at the hairdresser! Please keep making this amazing product and I have tried all the most expensive shampoos on the market and this is the only one for me from now on. So happy I watch Dragons Den!