PURITO Cica Clearing BB Cream #13 Neutral Ivory 1 fl.oz / 30ml, Vegan bb cream, foundation, cruelty free

Big fan already. I've used it five or six times now with different primers, and it always looks flawless. I have rosacea so covering my redness is always a challenge. This BB Cream really melts into my skin while being opaque. Never had an issue with weird texture. I apply with a damp sponge. It plays well with setting powder, too, but you don't really need it. Powder blush goes over it just fine after letting it dry down a bit. The light beige looks like it's going to be too dark but it's perfect for my fair/light complexion. The gray undertone reminds me of Dr. Jart+ BB creams, which have been my favorites for years.

Cons: I'll start with the only con which is their limited shade range. However I'm lucky to have found a great shade match. I'm wearing 21, which is a light true neutral beige color. I feel a lot of the review photos do not do this shade justice as it looks a lot less grey dry vs wet. Sure it might look ashy on some people but if you're very cool to neutral and beige like me and everything seems too orange, yellow, or pink then try this out. Some of us have grey undertones ya know. Know your skin color theory! Coverage: this actually has good coverage for a bb cream. It's definitely buildable. I'm only wearing one layer in the photo and my freckles are slightly coming through. I would say it's medium coverage. Texture: this gives a skin like texture. It is the best foundation I've own, I don't even need a primer. It doesn't highlight my dry spots or enlarged pores. I have some fine lines around my mouth and it doesn't settle. Ive heard it works well on oily and dry skin. I have combination... Update! My 60 year old mother tried this in shade 27 and this looks great on her mature skin. We used the finger method to blend out. She is Afrolatina with light warm caramel skin. This was a good shade for her. Note for oily people: just updating my review because I used this product in a tropical climate. In tropical climates my skin becomes more oily. However, I still liked this bb cream! It gives me a healthy glow, it stayed on through the sweat even though I had no setting powder. I also am updating this review with a photo of me in the tropics. Remember folks the finish is dewy like most Korean skin products. Saw someone say it's not for oily people but I think it depends more what type of finish you prefer. I agree if you are a matte girly this product may not be for you. Overall this is the best bb cream and foundation Ive ever worn. It performs better then expensive brands like Nars and Armani for me. For the price it's worth a shot. Just please make more shades so I can recommend this to my friends!

I was looking for a less expensive alternative to the Dr. Jart product, and ideally better tone matching. After trying eight different products, this is the closest dupe in that it has higher coverage. However the finish is not dewy at all, but very matte with an almost claylike finish more like full coverage foundation. While it doesn't draw tons of attention to dry patches, large pores, or texture on my mature, yet still mercilessly acne-prone skin, it doesn't blend imperfections as well as the product I'm looking to replace. Since I use tretinoin and can occasionally get a little bit of dryness or flaking, many products tend to highlight that, or are so sheer they are not useful for evening out my skin tone, but this one is more opaque. It doesn't have as pearly a finish as Dr. Jart or, say, glow screen. If you want that super dewy finish and don't need a lot of coverage, I just tried the Elta MD and it has a very sheer finish and lots of pearlessence. Too sheer for me but may be your jam. It's maybe two shades darker than these two shades but since it's sheer, it doesn't matter much. From the product listing, I really couldn't tell which shade was right for me. I have peachy undertones to my skin, and the light beige looked almost gray in the listing photo. In fact, it really is very cool--almost ash--but that cast is less obvious once you blend a bit. The other shade I ordered, neutral ivory, is a lot peachier, and somewhat pale. If you have very light skin, both of these may be just a bit too dark but if you're light medium, they may fall on the fair side. They look darker squeezed from the tube than they do once rubbed in. The underlying zinc seems to emerge a bit more once in use. Darker or more tan skin colors could probably still get away with these shades, but the opacity of the product does mean it can shift your skin color. If your skin is more like caramel or almond tones, definitely try one of the deeper shades. My skin is sort of a tan version of fair, and both of these are a hair too light even for my winter skin. The light beige is best if you want to neutralize warmth in your skin. It has none! I've taken some pictures to show what it looks like IRL in the hopes it helps, since I really couldn't suss out the right shade from the pics. One pic is squeezed direct from tube, the other is blended a bit. In both pictures, the top is number 13 neutral ivory, and the bottom is number 21 Light beige. Hope it helps somewhat!

This is really as good as the hype. If you can find your shade match(which needs more inclusivity, come on), you will love this. It feels like great coverage skincare. I can’t use the missha version because it has rosemary in it, and I’m highly allergic to that, but I love this one. It’s smoothing and moisturizing and leaves you with a beautiful finish.Taylor Wynn was right, this is a great foundation!

I really wanted to love the PURITO Cica BB Cream (#13 Neutral Ivory), but it’s just okay for me. The texture is nice and it spreads fast, absorbs well, and feels lightweight—no dryness. As a BB, it slightly evens the tone, but it doesn’t correct: my red spots still show through even with a second thin layer. On my skin you can also tell there’s product—more like a light foundation than an invisible BB. By midday the redness peeks through again. The good part: comfortable to wear and fine for a quick, natural look. The downside: coverage is too sheer if you expect any real correction. If you need hydration and a soft tint, it might work; if you want to cover redness or blemishes, look for something with more coverage.

Got the shade Neutral Ivory and I have rosacea an acne but neutral undertones. Was shocked how much I liked this. I saw some videos on it but I am a skeptic because I have really sensitive acne prone skin. This product looks so good on the skin. It definitely helps cover the redness in my cheeks. It’s more full coverage than I was expecting but I’m not mad about it. Sometimes I use it instead of concealer because it covers pretty well. It doesn’t feel sticky at all and goes on really easy. I would say a little goes a long way for sure but it’s also very buildable. I like that it’s almost skin care and makes me feel better about wearing makeup for work everyday. Like I said I have very sensitive acne prone skin and I have been using this consistently for a month now and it has not broken me out or cause any irritation which is such a win! It has a dewy finish so it looks very skin like when I’m done with all my steps. Will be repurchasing and keeping this as a stable in my makeup bag!

This is perfect for sensitive skin and has lightweight coverage and is unscented. I don’t usually buy foundation online. I just studied the shade chart & got lucky . I am very fair but went with light cool shade so that I don’t look like a ghost! If you have fair skin and are hyper sensitive this one will be a good choice. I also have Roseaca and it covered redness well without feeling like wearing a mask. I used fingertip application because it is too thin to use a beauty blender and brushes would waste too much of this small tube. The shade is 13 Neutral Ivory but it is a cool vs warm shade. I actually had friends compliment my “ flawless” skin ! Sadly it’s far from it! I’ve tried countless foundations and paid much more $$$ to achieve the soft silky skin I was born with lol. If you have too oily skin this may not be the one for you . My skin needs hydration and has become more dry with age I used Avene lightweight moisturizer & Thank Me Later color ( green) correction primer before applying this and I’m very happy with the quality of this BB cream . I’m not sure I would use it for a special occasion as I may choose one with heavier coverage but with a dab of concealer it might work. Skin is such a personal preference so I suggest if you have time to visit a Beauty / Skin Care store to find what works best for you and read ingredients label ! Hope this review helps someone!

This is definitely a full coverage foundation. It is also very dewy. I got the #21 color and it is oddly gray in shade. It is for a cool complexion for sure. But I did like how it applied. You do not need a lot to give you coverage, and it does feel nice on the face. Overall its a great product, just need to try a different shade.