Get Different: Marketing That Can't Be Ignored!

I got this book to help me gain insight on new clients. I liked the concept and the content. The audio book was purchased after I read though this and it’s amazing with extra wit.This is a must for anyone wanting to grow.

Mike, I appreciate the book so much. The idea of being different is very important and it allows us to think in a different way. In many of the books I’ve read it says to copy and or use the information that was given before us and I believe that is a good idea by changing it up and using that information is probably the best strategy we could have. I’m not gonna post a video because everyone’s doing so but I wanted to say thank you for a great book/books, all the best Peter Mancini Brooklyn

The problem of standing out from a marketing standpoint is now harder than ever with so many competing for attention in every industry - because of so many moving their businesses online for primary sources of revenue. 2020 changed everything. Throughout the book, the author focuses on his DAD framework and walks the reader through it (Differentiate, Attract, and Direct). He also teaches analyzation and provides excellent direction, all aimed at working in a new age. The book is based on science. Well researched marketing is easy to consume and for the small business owner, it provides a way to shift. Pivot - UP to a new way of thinking about marketing. This is a well-thought-out and presented book designed to lift and grow any business but primarily geared for the entrepreneurial/small business. I like that he lays out a way to "mine for ideas" by creating your own focus group which I have every intention of doing. There are notes, appendices, and a strong index. I just cannot recommend this book highly enough. Now, more than ever we have to "Get Different" and Mike leads the way. Read it, read it again, and get to work.

This book has a prominent place in my backdrop because I want anyone that works with me as a client to read it.I help people build their personal brand and use it turn their superpowers into sales for their business. Being different and standing out is a big part of that. You have to be unique and different if you want to generate more speaking opportunties, write books, and turn people into raving fans.Mike gives you tactical nuggets in every single chapter of this book while making it easy to understand the value of each one. If you haven't read this yet, you should!

In his usual, entertaining fashion, Mike reminds us that doing what everyone else is doing is a sure-fire recipe for average results and getting lost in the crowd. Being different may not guarantee excellence, but being the same does ensure mediocrity. An encouraging yet convicting read.

Great book! Practical information.

In his book, Get Different, Mike Michalowicz provides an easy to follow framework, the DAD framework for marketing your small business. Mike's theory for the books is sameness get ignored while different gets attention. Being different means standing out from the crowd, showing up outside the context of what people expect, drawing from other industries to get your audience's (client's) attention. Mike lays out an easy to follow plan to get you and your business noticed.I highly recommend his new book, Get Different, Marketing that can't be ignored by @mikemichalowicz! #getdifferent

Mike knocks it out of the Savannah Bananas park once again. He's got me tapping into to my creative side and paying less attention to my tendency to just throw more money at ads that don't work. He knows how to tap into exactly what I'm going through as a small business owner. His books always challenge and inspire me to take action and try new things. My favorite business book of the last 6 months.

An amazing book for entrepreneurs at any level who struggle with generating awareness, getting leads, and ultimately sales. I can't tell you how many books I've read on marketing that still don't lead to a satisfactory outcome in my business. However, Mike's book is IT! This book is packed with simple and down to earth concepts that are understandable and digestible and more to the point, lead to action! Superb book for humans everywhere. I finally feel that I understand marketing at a much better level than I ever have. And I also know how to take action, test, to get things going! It's down to me, but Mike's book is THE huge catalyst that I needed!

Si no estás muy familiarizado con el marketing es un buen inicio. Algunas cosas son básicas pero en esencia es un libro bastante práctico

The main thing I lIke is the way of explaining things and guiding us for unique approach of marketing.Must try book for anyone who wants to learn different marketing approach.

J'ai beaucoup aimé le contenu de ce livre. Je le recommande pour tous ceux qui voudraient se démarquer dans leur communication..

Love this book so much I had to buy a physical copy too