--- product_id: 352865015 title: "Illumina Color, Wella, 7/35 by Wella" brand: "wella professionals" price: "€ 40.47" currency: EUR in_stock: true reviews_count: 13 category: "Wella Professionals" url: https://www.desertcart.com.cy/products/352865015-illumina-color-wella-7-35-by-wella store_origin: CY region: Cyprus --- # 100% grey-white coverage 70% more light reflection Superior hair protection Illumina Color, Wella, 7/35 by Wella **Brand:** wella professionals **Price:** € 40.47 **Availability:** ✅ In Stock ## Summary > 💇‍♀️ Illuminate your look, own the spotlight. ## Quick Answers - **What is this?** Illumina Color, Wella, 7/35 by Wella by wella professionals - **How much does it cost?** € 40.47 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.cy](https://www.desertcart.com.cy/products/352865015-illumina-color-wella-7-35-by-wella) ## Best For - wella professionals enthusiasts ## Why This Product - Trusted wella professionals brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Universal Elegance:** Perfect for all hair types, including textured and mature hair, ensuring a flattering, luminous result every time. - • **Luminous Shine Boost:** Experience up to 70% more light reflection for radiant, head-turning hair. - • **Flawless Grey Coverage:** Achieve 100% grey-white coverage with a sheer, natural finish that blends seamlessly. - • **Cruelty-Free Confidence:** Ethically crafted without animal testing, so you can color with a clear conscience. - • **Premium Hair Protection:** Formulated to protect your hair’s integrity while delivering vibrant, lasting color. ## Overview Wella Illumina Color 7/35 is a premium permanent cream hair color delivering up to 70% more light reflection and 100% grey coverage with superior hair protection. Cruelty-free and suitable for all hair types, it offers a luminous, natural finish that enhances your hair’s shine and vibrancy. ## Description Wella Illumina Color Permanent Creme Hair Colour is not designed for use in persons under the age of 16 years. Illumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. Sheer Color is luminous in all type of luz. up to 70% more light reflection hair protection superior. up to 100 Percent grey-white coverage with a sheer result. Review: Best so far - I have Afro-textured hair and am in my 50s. I usually try to avoid colouring it, but now and then I like to experiment. I’ve never quite managed to find the perfect match for my natural shade and, it’s often either too light or too dark a brown. Although this particular colour is slightly darker than my natural tone, it’s given me the most flattering and luminous result so far. I used shades no.4 and no.5 with the Wella 20% developer, which worked beautifully. I also layer on lots of conditioner 5 minutes before rinsing and go again with more conditioner for one more rinse. Review: Excellent product - Excellent product ## Features - Wella Illumina permanent cream hair colour 7/35, 2 ounce - Jul – 35 - 7 1/1935 ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B018RFKJ32 | | ASIN | B018RFKJ32 | | Benefits | Improved shine and grey coverage as well as hair protection | | Best Sellers Rank | 1,106 in Beauty ( See Top 100 in Beauty ) 25 in Permanent Hair Colour | | Brand Name | Wella Professionals | | Colour | 7/35 | | Container Type | Tube | | Country Of Origin | Germany | | Country of origin | Germany | | Customer Reviews | 4.6 4.6 out of 5 stars (12,612) | | Customer reviews | 4.6 4.6 out of 5 stars (12,612) | | Hair Color Permanence | Permanent | | Hair Type | All | | Is discontinued by manufacturer | No | | Item Form | Cream | | Manufacturer | Wella | | Manufacturer | Wella | | Manufacturer reference | 5X74QHC | | Material Features | Cruelty Free | | Material Type Free | Not Ammonia Free | | Number of Items | 1 | | Package Dimensions | 16 x 4 x 3 cm; 150 g | | Unit Count | 960.0 millilitre(s) | ## Product Details - **Brand:** Wella Professionals - **Colour:** 7/35 - **Hair type:** All - **Item form:** Cream - **Material Type Free:** Not Ammonia Free - **Material feature:** Cruelty Free - **Number of items:** 1 - **Package information:** Tube - **Product benefits:** Improved shine and grey coverage as well as hair protection - **Unit count:** 960.0 millilitre(s) ## Images ![Illumina Color, Wella, 7/35 by Wella - Image 1](https://m.media-amazon.com/images/I/11KVzHb9csL.jpg) ## Available Options This product comes in different **Color** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Best so far *by Y***M on 5 October 2025* I have Afro-textured hair and am in my 50s. I usually try to avoid colouring it, but now and then I like to experiment. I’ve never quite managed to find the perfect match for my natural shade and, it’s often either too light or too dark a brown. Although this particular colour is slightly darker than my natural tone, it’s given me the most flattering and luminous result so far. I used shades no.4 and no.5 with the Wella 20% developer, which worked beautifully. I also layer on lots of conditioner 5 minutes before rinsing and go again with more conditioner for one more rinse. ### ⭐⭐⭐⭐⭐ Excellent product *by S***D on 21 March 2026* Excellent product ### ⭐⭐⭐⭐⭐ Illumina 10/69 An ashy saviour!! ♥️ *by M***N on 4 August 2025* My hair has been dark for a while. I missed being blonde so cap highlighted my hair. Unfortunately some of the older brown was very stubborn. Those parts were a horrible shade of orange and I dare not put any more bleach on it, it’s already taken a battering. I needed violet to naturalise the orange so purchased this knowing it wouldn’t entirely match the swatch colour but should hopefully at least take the orange away. I used the 10/69 with a 1:1 ratio on dry hair with a 30 vol wella developer (I know that seems a high volume but I can’t stress enough just how orange it was) I let it develop for 25 mins and rinsed, shampoo, condition and hair mask. The colour is beautiful 😻 I’m so happy with it. The condition of my hair is absolutely awful (which is entirely on me- I went in a bit hardcore with the bleach) so if anyone can suggest something amazing for the bleach damage it would be appreciated. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.cy/products/352865015-illumina-color-wella-7-35-by-wella](https://www.desertcart.com.cy/products/352865015-illumina-color-wella-7-35-by-wella) --- *Product available on Desertcart Cyprus* *Store origin: CY* *Last updated: 2026-04-23*