Design Thinking For Dummies
T**O
Design thinking - everything you need to know
I liked the well organized format of the bookIt made it easy to read and learnThis book was written by an expertIf you can only read one book on design thinking, I highly recommend this one
A**X
Problemas con el libro
Pues lo acabo de recibir y llego golpeado (maltratado) el libro, y pues es el único detalle, pero en consideración a la información que acabo de hojear que contiene es bastante interesante.Con maltratado me refiero a: que tiene daños de humedad y uno que otro rayón
V**S
Must have
Excellent book
B**N
Good Overview of Design Thinking
I had heard a number of things about Design Thinking and wanted to get a better overview of the program. I work in an IT department that is trying to innovate and keep our university fresh and relevant and I was hoping to get some tips. The program itself seems good but I think it would be hard to get our department to implement this in house. We already subscribe to a number of systems like this. However, I think this would be great for a small company looking to maximize creativity.The book really does give a great overview. I have gone trough things like ITIL and Sigma and this encapsolates Design thinking as well as many of the foundations classes I have taken for other systems. If you are curious, I would recommend this book.
C**T
Design Thinking Isn't Just for Designers
Normally, when many of us think about designing we are thinking of how to design a new product or service. Design Thinking For Dummies goes way beyond that to include designing new business models and social organizations.One example is Swiss web ap company Lip, which eliminates hierarchies. Individual teams organize themselves, deciding everything from strategy and applied techniques.The book takes a systems approach: understanding the problem, observing customers, defining questions to determine problems and needs, finding and selecting ideas, developing prototypes, testing assumptions. Its all interactive.There's much more to the book than I would have guessed from the title. For example, in discussing team makeup, the author stresses the importance of "T-shaped" individuals. Those with a combination of generalist (the horizontal bar of the T) and specialists (the vertical bar). The breadth of overlap between generalist attributes make collaboration between specialists easier and will make the diversity of perspectives and tools more usable.As I read the book I got thinking that its suggested strategies and approaches were more collaborative than I typically have seen in American businesses. For example, having team members use the fish-bone diagram developed by Kaoru Ishikawa to more easily identify causal relationships. Sure enough, when I flipped to the back of the book, the author is German. Germany uses a co-determination model where, in general, workers are not considered easily replaceable cogs in a machine but thinking individuals working cooperatively. However, he spent a year at MIT completing his master's thesis, so he knows how to communicate with Americans.I found the book a real mixture of engineering and social science all written in a way easily understood by non-academics looking for practical ways to approach problem solving.
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