Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders 1st ed. 2014 Edition

This text centers its context around corporate communications professionals, but the business fundamentals explained within are good for any corporate professional without a business education. Surprisingly well-written and engaging for an academic text, the authors break down all the fundamentals one might need to know working in a business environment. They explain the concepts in terms almost anyone can understand, and point the reader to appropriate resources for further learning. Well worth the purchase - I am a technology professional and read this on my own time, outside of work and academic pursuits, and ultimately recommended it to several peers.

Culp and Ragas clearly point out: Times have changed and the roles of and expectations for professional communicators has grown accordingly.In my college days of the 80s, the only "business" course I took was aptly named, "Business For Non-Business Students." At the time I was grateful... A few decades later, an abrupt pivot into working with startups and investors, coupled with a healthy mix of panic and ignorance sent me scrambling for a B101/2 resource. Thankfully, I found one here.Straightforward, well-researched and written like your dad trying to offer you genuinely helpful advice, "Business Essentials" should be, in my professional opinion, on the quick-reference shelf of every professional communicator, young or old. Whether you work with investors, a corporation, non-profit, brands or an agency, there is something here for you.If I return to teaching, this will be required reading for my students as an entire semester's curriculum lay within.Disclaimer: I worked with Ron Culp previously, and he has graciously served as one of my professional mentors for the past decade. Nevertheless, I was prepared to be a brutally honest critic - as my expectations of this book were astronomical. I am pleased to say those high expectations were met.

Easy to understand.

This book is quite comprehensive for students of non-business degree programs. All the chapters are easy to understand and the content is not too lengthy just logically concise so that students feel comfortable in using as a text book. Great book!

This book is a must for anyone who is a communicator within their organization. As someone who "wandered" into my field and didn't have the background in communications, the glossary is a fantastic reference tool. I'm a true believer that you must always continue your education, be it formal or self taught. I purchased this book for a few of my colleagues knowing they will use it as I did. Should be in everyone's library.

It said it was used but in good condition. When the book arrived it was sticky and dirty. I had to wipe the book down multiple times before it wiped clean. I would have returned the book but I need it for my class and cant afford to be without it while I wait for a new one.

Easy to read and understand. Clear and great link in between pr and comms concepts and business and financial ones.

I had to buy this book for a Critical Business skills course I took while pursing an MS in PR and Corporate Communications. I found that it was very practical and a good tool I could refer to later if I had any relevant questions. It was a smooth read, filled with applicable content. I really enjoyed it!