Digital Marketing: Strategic Planning & Integration

From first principles to the more advanced techniques and strategies of successful digital marketing, this book delivers. What's clever is that by providing proper definitions to what are often "buzz words", it builds up over three sections and exposes a deep insight into how to define and execute a successful digital marketing strategy.With detailed real world examples of what works, as well as what doesn't, it's easily accessible style will is more than just a text book. Experienced Marketing Professionals will find it more than useful tool validating their thinking and ensuring they are upto speed in a fast moving, digital world.

I was sent a very bad copy of a 'new' textbook.be aware that the books sent are scanned and re-bound (not a proper textbook)some pages are soo grainy or wonky that we can't actually read them.

Wow, thats all that needs to be said! so easy to understand, simple format that makes understanding each segment of digital marketing so easy to understand. you don't need to be a specialist in digital to pick this book up and read it by the end you will totally get it!

Great book. I strongly recommend it to any one is is willing to grasp this topic from scratch. Delighted and satisfied ...

Great book! Was recommended for my CIM course and has been very helpful! Was delivered very quickly too!