University of Oklahoma Press Public Relations

Very good book! The secrets of getting 'us' to buy more than we need. Something we should all know about and how it all started! Thanks, will recommend this book to all my friends!

***** Good Book Did not read yet, but in future, i hope so forward-kindly...Did not expect good results in the ability of using it as saucer for coffee cup.

This book although written almost 100 years ago, is still as relevant today as it was revolutionary back then. Bernays discusses the art of public relations and the change in consumer behaviour during the 1920’s when consumption was at its greatest since the Industrial Revolution. He discusses how important lifestyle selling is and how he managed to empower women through advertisements for stockings and cigarettes. This is a great read for the University student or for anyone wanting to see how public relations started and how relevant his techniques still are today.

Honestly just as I wanted , brand new.Nothing bad to say

Excellent read and very appropriate for todays world.