Copywriting Is...: 30-or-so Thoughts on Thinking like a Copywriter

This book is highly recommended and for good reasons. The goddess of copywriting Vikki Ross endorses it. I had to buy it.I work from home, and this book is that more experienced colleague whom I would have coffee breaks with. The wisdom is well-researched and based on lived experience. This book references other books, which I hope to look up too.My favourite part is the tone of voice used throughout the book. I love it. It’s like when I was at school and sat next to the smart kids and asked them to explain things I didn’t understand. (I’m not keen on the photos that begin each chapter - sorry.)PS I have a habit of buying and not reading, but I’ve been carrying this book around with me - while others smart phone - I’ve been reading (and feeling rather sanctimonious). I even read in a dimly lit comedy club before watching a gig. It is so good that I am prepared to strain my eyes for it.

If there was a fire in my house and I could only save stuff I could carry this would be one of the stuffs.Whether you’ve been in the bizniss of wurdz for years, interested in becoming a copywriter, or just want to understand your copywriter friend you never really understood - You’ll enjoy this, and take a lot from it.Andrew’s style of writing is truly a pleasure to read. This book isn’t a ‘how to’ but more a trip into the mind of a man whose mind has mainly been occupied with the crafting of words for a long ol’ time.Buy it.

There are few books written about the craft of advertising, marketing, and public relations. Amazon’s shelves are bursting with books about management and process, but there’s few about practice.This makes Andrew Boulton’s book Copywriting is… unusual. He’s a practitioner and teacher who has practiced his craft for the past decade.There’s more. The book is extremely well researched, written and illustrated. It is beautifully produced by Giles Edwards’ team at Gasp! This makes it exceptional for a text on marketing.Boulton’s love of his craft is apparent from every page. It’s a fun and yet thought-provoking book.He’s extremely well read and practiced in his craft. A creative who plays with words and who doesn’t take himself or the reader too seriously.The title sets up each of the short chapters. The book is organised as a series of 30-or-so reflective essays. We discover that Copywriting is… wandering, absorbing, collaboration, reading, and much more.The book is packed with insight and learnings from Boulton’s career. I’ve broken the spine and turned down countless pages to revisit references.It’s a book to read in a single sitting, or to graze over a week or so. If you work in or study the business of writing I recommend you buying a copy of Copywriting is…

An excellent book, well worth dipping into regularly. There's so much I recognise, alongside some pearls I wish I'd thought of. "Know exactly what you want to say then say it differently" is the essence of creative copywriting. Andrew says the right things, differently - and extremely well.

One of the best books on copywriting I’ve ever read. Wonderfully wacky metaphors and just all round top-tier advice. I always have it in my bag to dip into here and there for tips when I’m stuck with writer’s block! Can’t recommend enough.

A great book for dipping in and out of. With chapters on Pain, Criticism and Exploding (!) if you’ve had a thought on copywriting, it’s probably covered in this book. Highly recommended.

All though I would love to praise the effort os a copywriting colleague, this book does not make top 20 of books I would recommend to ad people and other copywriters. I deals with topics like quiet-time, waiting, wandering, limitations etc. But while packed with nicely phrased quotes from various people, it leaves me strangely disengaged. It simple feels to detached from the work I recognize. Guess I prefer examples, inspiration or bold claims.

No longer do I vommit my words onto a page like the now infamous bin pigeon. Instead, I craft them. With beauty. With purpose. With pencils. With so many, many pencils.In all seriousness this book is bloody brilliant. An absolute delight to read and brimming with experience. Not to mention being a handy list of other writers who have written about creativity and the writing process.You should read this book.

This book brilliantly captures what you can expect from a career spent spinning yarns for people and brands.Spot-on, Andrew.You've bottled the gestalt of what it means to be a copywriter and jiggered it into thirty humorous, candid, and occasionally infuriating shots.This book makes you feel like you have a seasoned pro smack dab in front of you.Keenly observed.Endearing.Engagingly written.As a fellow advertising practitioner and advertising book author, I only wish I'd had the pleasure of busting out my best material alongside Andrew in a creative department.I know I would have learned a lot and been beaten as often as not.I strongly encourage you to add this sharply written treatise to your stack.And if you don't have a stack, you could do one heckuva lot worse than starting with "Copywriting Is".I'm slow-clapping you from Austin, Texas, Andrew.Cheers.Bravo.Encore.

The greatest little book on copywriting ever to be! It is “all that,” and it is exactly why it is impossible to explain what we do!

I’ve never had the confidence to affirm myself as a ‘self-taught’ copywriter, but having just finished this, I feel it’d no longer be accurate anyway.There’s so much wisdom squished into this book, and all with such a refreshingly understanding and encouraging tone, that reading it was like going for 30 or so enlightening beers with Andrew—only with the added bonus of remembering them all the morning after.For anyone else who lacked a real mentor to impart a copywriting mindset, the kind that repeatedly googling ‘What is good copywriting?’ curiously never yielded, this book is like crawling in through the ear of just such a mentor and finding that he’s arranged a slideshow projection of his thoughts opposite a comfy beanbag, just for you.5 gazillion stars.

I’m used to Amazon Prime one day, so when there wasn’t an option to get this book from the UK all the way to US by the next day, I was as livid as you might expect an entitled American to be.But all that pretentiousness evaporated when the book spontaneously appeared on my doorstep. I forgot I ordered it.The book exploded open out of the packaging, pages rapidly turning like the spellbook from the Halloween movie Hocus Pocus. It shredded the banal manilla orange-y yellow-ish Amazon packaging like a professional salad shooter electric slicer shredder.“Read me,” it repeatedly sobbed like Audrey II from Little Shop of Horrors.I quickly grabbed a Heineken, picked up the poor yellow thing, and ran, no walked, out to my hammock to start absorbing the word knowledge into my brain before it was too late.An hour later, I had filled my brain with what probably took Andrew Boulton a lifetime to learn, document, and distribute.I felt a bit like I should have paid more for the book, but there was nowhere to put a tip. I instead decided to follow Andrew on LinkedIn and like all of his posts forevermore.I had planned on sending the book to a colleague, but it withered up like wicked witch of the east feet then evaporated into thin air when I saw how much it costs to ship something from the states to Europe.

I love this book as it has o way of putting one’s expectations in proper perspective.I especially liked the part about not taking yourself so seriously.Learn to play and laugh, and in that spirit will your brilliance shine through.