Cracking the Code to Life Insurance Sales for the Multi Line Agent: 10 Essential Sales Skills to Help You and Your Sales Team Sell Life Insurance Paperback – October 2, 2015

I'm 10 months in to being an agent and have found the financial services part of the business a challenge. I hit my PC goals every month but my life contract goals have been a reach every quarter. With the ideas from Ray, I'm confident I'll increase my life production. I'll update at the end of Q4!Lastly, Ray has been awesome in helping me in understanding his ideas. If you have a question, don't hesitate to reach out to him, he'll get back to you! How many book authors have you talked to? EXACTLY! Ray is great!- Ben M.

Like a lot of sales persons, I have read a lot of books on sales and how to be a better sales person. This is the only book that I have read so far that takes a completely different approach to creating value in your product by talking about the importance of creating emotion. By applying the strategies that are listed in this book it has really taken the pressure of selling off and allowed me to refocus on simply getting in front of more people.The book is well written and not a huge novel full of silly lines that your supposed to memorize that will somehow magically lead to a sale like some books. Defiantly worth the money, in fact it already paid for it self 5 times over in the first week.

I found this book to be well written and easy to understand. Ray does a good job explaining the importance of making real emotional connections with the client and linking the solution back to the client's emotional needs. There is nothing under-handed in this approach. It makes a lot of sense in an industry which is heavily product focussed and at the expense of sometimes forgetting what are the real reasons why the customer wants to buy in the first place. I felt the book was a little light in the prospecting area, and for that reasons 4 and not 5 stars. Recommended.

Brilliant! This is not just theory or good ideas to try someday. This is a practical guide to what to do now to educate customers - to help them make an educated decision that's in their best interest. Life insurance is an important cornerstone to proper financial planning. Your customers deserve to make an educated decision. When you're the source of that education, they will buy from you. It's as simple as that. Don't deny them this important process. Don't deny yourself the additional business that comes from service.Cracking the Code to Life Insurance Sales for the Multi Line Agent: 10 Essential Sales Skills to Help You and Your Sales Team Sell Life Insurance

Ray's book is one of the best books I have read on consultative sales. What I liked most was how he articulates his approach and how he provides specific verbiage on successfully applying the approach. He was also kind enough to speak with me after I read the book. He manages to say in <100 pages what many sales trainers say in 300. Thanks for a gem, Ray!

The book was very basic. Best take-away was don't give people too many choices. Maybe one or two at most.

I have read a lot of books on sales and on life insurance sales. This book blew my mind. It opened up my thinking in ways I never thought about. So simple but life changing. I was so impressed with the book I did something I never did before and reached out to the author. I now work with Ray, he is my coach and he is changing the way I do business.

I wish this was one of the first books I ever read on Life Insurance sales. It would have saved me a lot of headaches and shortened my learning curve substantially. A lot of what I read I learned the hard way. I'd highly recommend this book to anyone struggling, or for a newbie. Or even a vet who might pick up a few golden nuggets of info. Highly recommend!