Building Brand Authenticity: 7 Habits of Iconic Brands

Great techniques in here for startup brands or even larger brands who are struggling to find or remember who they are. Generation Y craves authenticity and it is very important in today’s marketing world. Gives you food for thought in your marketing strategy and communications. I particularly like how this book applies these habits to both large and small companies. Would recommend for any Marketer.

This book is a book about branding and marketing. It is an interesting read for marketing people, students studying marketing or managers looking to manage their brands. Michael gives a look at iconic brands and why they are successful.