---
product_id: 272776929
title: "L’Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application"
brand: "l'oreal paris"
price: "€ 28.77"
currency: EUR
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.com.cy/products/272776929-l-oreal-paris-feria-long-lasting-anti-brass-power-hair
store_origin: CY
region: Cyprus
---

# Up to 3 weeks anti-brass Ammonia-free gentle formula Ice-cool tone in 5 mins L’Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application

**Brand:** l'oreal paris
**Price:** € 28.77
**Availability:** ✅ In Stock

## Summary

> ❄️ Freeze the brass, flaunt the blonde—effortless cool in minutes!

## Quick Answers

- **What is this?** L’Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application by l'oreal paris
- **How much does it cost?** € 28.77 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.cy](https://www.desertcart.com.cy/products/272776929-l-oreal-paris-feria-long-lasting-anti-brass-power-hair)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fast-Acting Cool Tone:** High-speed tech delivers icy blonde results in just 5 minutes—because your time is precious.
- • **Salon-Quality at Home:** Professional-grade toner that doesn’t lift or shift your color, ideal for in-between salon touch-ups.
- • **Universal Blonde Savior:** Works seamlessly on all blonde types—highlights, balayage, bleach, and ombré—maintaining your multi-dimensional shine.
- • **Long-Lasting Brass Defense:** One application keeps unwanted orange and yellow tones at bay for up to 3 weeks—perfect for busy pros.
- • **Gentle on Hair, Tough on Brass:** Ammonia-free demi-permanent formula conditions and smooths lightened strands without harsh chemicals.

## Overview

L'Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner is an ammonia-free demi-permanent toner designed to neutralize brassy orange and yellow tones in blonde hair. Utilizing advanced high-speed technology, it delivers a cool, shimmering blonde tone in as little as 5 minutes. The built-in conditioning polymers reinforce lightened strands for a softer, smoother, and shinier finish. One application provides up to 3 weeks of brass-free color maintenance, suitable for all blonde hair types including highlights, bleach, balayage, and ombré, without lifting or shifting the base color.

## Description

Ammonia free demi-permanent toner Helps eliminate brass and adds cool tones to reduce unwanted warmth for a long lasting anti brass result and help you maintain your multi-faceted shimmering blonde color. Conditioning- built-in polymers reinforce lightened strands for a softer, smoother, shinier blonde result. Fast- high-speed technology reduces unwanted orange and yellow tones and delivers a gorgeous cooling tone in as little as 5 minutes. Long-lasting- in just 1 application keeps brass away for up to 3 weeks, perfect for in-between salon visits. For all hair types and textures with blonde including salon highlights, bleach, balayage, and hombre- does not lift or shift hair color, does not cover grays, results will vary depending on color and condition of hair.

Review: Great company - The L'Oreal company came through for me. I had ordered their product " Iced Blonde" 3 times. The first one was switched purposedly for a horrible metallic grey. I had to spend another $18.00 for color remover and another box of Iced Blonde which was not tampered with. The first one came with a somewhat crushed box but an intact seal. The color is not on the color tube inside the box. Since the seal was secure it never occurred to me someone (in shipping?) would think it cute to change the color. The second box was perfect. The color is perfect so when it came time to order number 3 I did so thinking it could never happen again. I was wrong. Same situation intact seal somewhat smashed top, I took the product and mixed a little in a plastic cup and waited. Its a 10 minute toner so nothing changed and I felt confident everything would be ok. Wrong. Ended with gun metal grey hair. I left a rating explaining my problem and the next day I got a brand new box smooth box top and all. Today I get the color remover and I am back to being a blonde again. L'Oreal came through with flying colors. This being Fourth of July weekend I thought I would have to go thru it with the horrible grey color. Thank You L'Oreal you are a stand up company. Diane Q
Review: Works! - Ppl, this is a toner, NOT BLEACH. This product is to use after bleaching your hair to neutralize brassy tones. Works perfect! I love it. Just hated all the reviews of ppl purchasing this product for the sole intention of bleaching when it’s not a bleach product, it’s TONER.

## Features

- Blonde Toner for Brassy Hair: This ammonia-free demi-permanent toner for blonde hair helps eliminate brass and adds cool tones to reduce unwanted warmth and help you maintain your multi-faceted shimmering blonde hair color
- Softer, Smoother, Faster: Built-in conditioning polymers in this toner for hair reinforce lightened strands for a softer, smoother, shinier result; Our blonde hair toner features high-speed technology to deliver a cool tone in as little as 5 minutes
- Long-Lasting & Easy: Just 1 application of this hair toner reduces unwanted orange & yellow tones for up to 3 weeks, perfect for in-between salon visits; For all hair types and textures with blonde; Does not lift or shift hair color, does not cover grays
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B08HDRW67M |
| Best Sellers Rank | #6,683 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #84 in Hair Color |
| Customer Reviews | 4.0 4.0 out of 5 stars (5,247) |
| Item model number  | 071249422816 |
| Manufacturer  | AmazonUs/LOS0L |
| Product Dimensions  | 2.46 x 3.25 x 6.25 inches; 5.61 ounces |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** Ice Blonde
- **Item Form:** Gel
- **Package Information:** Box
- **Product Benefits:** Smoothening,Softening,Shining,Long Lasting

## Images

![L’Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application - Image 1](https://m.media-amazon.com/images/I/71m8NG0X0cL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: does this help cover grey?**
A: It covers grey only in that it makes it a lighter (sometimes white) blonde - can be useful if you'd like the 'streaked' look

**Q: What is the trick so that when you mix the powder and shake, it doesn't bubble up? You mix the cream and you have to cut down the tip it's so thick?!**
A: That is the one thing I really dislike about this hair dye.  The powder is almost impossible to mix completely, even using the flat top on the cream developer.  While applying, it frequently clogs up and then spurts or has to be cleaned out.  It’s so annoying when you’re trying to be quick about  the whole application process.  I am sure this is the reason that so many people have a patchy, blotchy outcome.  When you do manage to get it on smoothly, it is a beautiful color, however.  Even in my white and graying hair.  I was thinking next time I might try to mix it w/ a chopstick in the cream bottle… I think the above suggestion from susieQ333, to mix some of the cream in the powder pouch and then pour it back into the main bottle,  is a good idea too!

**Q: Can i use a ultra light ash blonde to take away the horrid yellow i have been left with by using L'oreal platinum blonde or must it be ash blonde**
A: Claire,It is normal to have  yellow hair after using this product - not to panic! It's just the 1st step of your hair coloring routine. As a 2nd step, I use L'Oreal Excellance - 9A shade - light Ash Blonde to achieve platinum hair color.  Ash cancels the yellow. But make sure to only apply the ash product on the hair that you bleached that are yellow. The ends of your hair are usually much light and will absorb the ash color much quicker than the roots. What I do is, apply the ash color for 20-25 min on roots only, and then quickly for the rest of the hear for 5 min only and then wash immoderately, otherwise you might end up with lighter roots and darker rest of the hair.Let me know if you have more questions.Good luck.

**Q: I have black hair.
After dying it, would more hair color be like the one in the picture or...?**
A: Long ago, I paid a fancy salon $1200 to color correct my hair from black to a level 7 blonde.  Afterwards, I started dying my hair black again.  I used Féria’s blue black for approximately 8 years.  Note, I did my entire head every time to refresh the dark color on my ends, so I literally had years of straight black box dye build up on my ends.  I decided to go lighter, and used color oops, assuming it would maybe pull me to a level 3-4.  Color Oops managed to pull my hair from a level 1 to a level 6.5 on the first try - and I have super insanely thick and very long hair (had to use 3 full bottles of color oops in one sitting).  My hair was rather yellow-ish after this, but fully able to be covered with an ultra light high-lift brown (basically dark blonde 6.5). I put the Féria high lift platinum on and effectively got to an 8 with no crazy streaming or blotchiness, and no further yellow.  My hair isn’t fried at all (I don’t use Olaplex, But I do use some other tricks).  So, it’s absolutely possible to go from pitch black to blonde with relative ease, if you know what your hair can handle and don’t push those boundaries.  Moral of the story - If you’re unsure re: your hair dying prowess, hit the salon.  If you’re a relatively competent and comfortable with your hair, try out your options.  Just be fully prepared for disaster if it strikes (my plan was just to have crappy hair for a few weeks if things didn’t work out, let my hair heal, and re-dye with black).

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great company
*by D***6 on July 1, 2023*

The L'Oreal company came through for me. I had ordered their product " Iced Blonde" 3 times. The first one was switched purposedly for a horrible metallic grey. I had to spend another $18.00 for color remover and another box of Iced Blonde which was not tampered with. The first one came with a somewhat crushed box but an intact seal. The color is not on the color tube inside the box. Since the seal was secure it never occurred to me someone (in shipping?) would think it cute to change the color. The second box was perfect. The color is perfect so when it came time to order number 3 I did so thinking it could never happen again. I was wrong. Same situation intact seal somewhat smashed top, I took the product and mixed a little in a plastic cup and waited. Its a 10 minute toner so nothing changed and I felt confident everything would be ok. Wrong. Ended with gun metal grey hair. I left a rating explaining my problem and the next day I got a brand new box smooth box top and all. Today I get the color remover and I am back to being a blonde again. L'Oreal came through with flying colors. This being Fourth of July weekend I thought I would have to go thru it with the horrible grey color. Thank You L'Oreal you are a stand up company. Diane Q

### ⭐⭐⭐⭐⭐ Works!
*by R***Y on January 8, 2026*

Ppl, this is a toner, NOT BLEACH. This product is to use after bleaching your hair to neutralize brassy tones. Works perfect! I love it. Just hated all the reviews of ppl purchasing this product for the sole intention of bleaching when it’s not a bleach product, it’s TONER.

### ⭐ Very inconsistent product
*by G***K on December 16, 2024*

My original review was glowing! The first bottle I received gave me a beautiful natural looking but bright sandy blonde, annihilated all the oranges and yellows from my hair. I loved it so much I purchased it two more times. There is 0 consistency with this product. I strand tested my most recent bottle compared with the same hair that was bleached at the same time and has had 0 other treatment between now and the last toning and came out with vastly different results from the prior bottle. The first time I used it, it gave the natural sandy blonde look, the next time - a murky brown. I figured it was user error and purchased another bottle to touch up some spots that I had missed - this time it's blue... I had to quadruple check that I even ordered the right product. It didn't look the same in the bottle as it had with prior uses, it didn't look the same on my head as it did with prior uses. I'll stick to mixing my own toner because this stuff is a wild ride on whether you will get the same color twice. I do not recommend this product.

## Frequently Bought Together

- L'Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application
- L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1, Hair Dye

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*Product available on Desertcart Cyprus*
*Store origin: CY*
*Last updated: 2026-02-25*