---
product_id: 258967987
title: "L'OREAL TECHNIQUE Paris Excellence Hicolor Permanent Hair Color, True Violet, 1.74 Oz"
brand: "l'oreal technique"
price: "€ 32.66"
currency: EUR
in_stock: true
reviews_count: 13
category: "L'oreal Technique"
url: https://www.desertcart.com.cy/products/258967987-loreal-technique-paris-excellence-hicolor-permanent-hair-color-true-violet
store_origin: CY
region: Cyprus
---

# 30-minute fast processing True-to-tone violet on dark hair 1:1.2 developer mix ratio L'OREAL TECHNIQUE Paris Excellence Hicolor Permanent Hair Color, True Violet, 1.74 Oz

**Brand:** l'oreal technique
**Price:** € 32.66
**Availability:** ✅ In Stock

## Summary

> 🎉 Dare to Violet: Elevate your dark hair game with bold, lasting color!

## Quick Answers

- **What is this?** L'OREAL TECHNIQUE Paris Excellence Hicolor Permanent Hair Color, True Violet, 1.74 Oz by l'oreal technique
- **How much does it cost?** € 32.66 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.cy](https://www.desertcart.com.cy/products/258967987-loreal-technique-paris-excellence-hicolor-permanent-hair-color-true-violet)

## Best For

- l'oreal technique enthusiasts

## Why This Product

- Trusted l'oreal technique brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Long-Lasting Impact:** Stand out with rich, true-to-tone violet hues that keep heads turning.
- • **Vibrant Violet Power:** Unlock bold, multi-level lift on dark hair with no brassiness.
- • **Effortless Application:** Easy-to-use formula designed for flawless results in just 30 minutes.
- • **Tailored Developer Ratio:** Optimized 1:1.2 mix with 30 volume developer for maximum color payoff.
- • **Trusted Brand Excellence:** From L’Oréal Paris, a top-ranked permanent hair color with 4.5-star reviews.

## Overview

L'OREAL TECHNIQUE Paris Excellence Hicolor Permanent Hair Color in True Violet is a professional-grade, permanent hair dye specially formulated to deliver vibrant, true-to-tone violet shades on dark hair. With a quick 30-minute processing time and a precise 1:1.2 developer mix, it lifts multiple levels without brassiness. This easy-to-use formula from L’Oréal Paris is highly rated and perfect for millennials seeking standout, long-lasting color transformations.

## Description

Excellence HiColor Violet and Black shades are new additions to the HiColor shade range featuring 3 Violet shades and 3 Black shades that deliver true to tone color results on dark bases of hair. The collection represents a new and unique shade pallet for HiColor and L’Oreal Technique and will appeal to new HiColor users seeking Violet, Blue, Plum hair color tones to their hair. HiColor is a Permanent hair color brand by L’Oreal Technique that is specifically formulated for dark bases of hair. All of the shades in the line provide multi-level lift on dark hair in one step with no brassiness. The shades are mixed in a 1:1.2 ratio with Oreor Crème Developer 30 volume (20 volume for relaxed hair). Processing time is 30 minutes at room temperature.

Review: Amazing color but bleeds with every wash - Use with developer 30 and leave for 40min on bottom hair (residue colored hair) and only 10-15min on roots (new virginhair) Caught the color really well even on my dark hair. But color bleeds for many weeks. Use dark towel .Now over 2 months and there is still a strong red color. But as with any strong color hair is frizzy for few days need to mask and moisturise frequently
Review: crazy good - this really does the job when it comes to hot red hair. deffo recommend.

## Features

- This product is Manufactured in United States
- This Product is Easy to use
- L'OREAL Excellence HI Color Permanent Hair Color (H19 True Violet)

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01IUARV8U |
| ASIN  | B01IUARV8U |
| Best Sellers Rank | #3,913 in Beauty ( See Top 100 in Beauty ) #47 in Permanent Hair Color |
| Customer reviews | 4.5 4.5 out of 5 stars (24,168) |
| Date First Available  | 11 August 2016 |
| Is Discontinued By Manufacturer  | No |
| Item model number | SG_B01IUARV8U_US |
| Item model number  | SG_B01IUARV8U_US |
| Manufacturer | L'oreal Paris |
| Manufacturer  | L'oreal Paris |
| Product Dimensions | 16.9 x 4.7 x 16.9 cm; 60 g |
| Product Dimensions  | 16.9 x 4.7 x 16.9 cm; 60 g |

## Product Details

- **Brand:** L'OREAL TECHNIQUE
- **Colour:** True Violet
- **Item form:** Liquid
- **Package information:** Tube
- **Product benefits:** Permanent hair coloring that lifts the tone of your hair in one step and reduces hair breakage.

## Images

![L'OREAL TECHNIQUE Paris Excellence Hicolor Permanent Hair Color, True Violet, 1.74 Oz - Image 1](https://m.media-amazon.com/images/I/81gt3AxN0hL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Is developer included?**
A: No, developer must be purchased separately. This item should be used with L'Oreal Technique Oreor Creme Developer at a ratio of 1 part color to 1 part developer. Read pack instructions & safety warnings carefully prior to use.

**Q: Is HiColor right for me?**
A: HiColor is suitable for dark hair (black to medium brown).

**Q: If needed, how can I remove this hair color?**
A: To remove color, apply ColorZap hair color remover to dry hair, starting at roots. Leave on for 20 minutes. Rinse, shampoo, and condition.

**Q: Is a mixing bowl and brush included?**
A: No, this item does not include a mixing bowl and brush.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Amazing color but bleeds with every wash
*by K***. on 2 October 2020*

Use with developer 30 and leave for 40min on bottom hair (residue colored hair) and only 10-15min on roots (new virginhair) Caught the color really well even on my dark hair. But color bleeds for many weeks. Use dark towel .Now over 2 months and there is still a strong red color. But as with any strong color hair is frizzy for few days need to mask and moisturise frequently

### ⭐⭐⭐⭐⭐ crazy good
*by B***S on 10 July 2023*

this really does the job when it comes to hot red hair. deffo recommend.

### ⭐⭐⭐⭐⭐ Nice
*by N***R on 23 September 2024*

Amazing

## Frequently Bought Together

- L'Oréal Technique HiColor Violet & Black Shades Permanent Hair Color - Anti-Breakage Ceramide R™ Complex, Multi-Lift With No Brassiness, For Dark Bases and Long Lasting Color
- L'Oréal Technique Oreor Developer - Hair Color Developer, Creamy Formula For Uniform Results, Combine With Color of Your Choice
- Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips

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**Shop now:** [https://www.desertcart.com.cy/products/258967987-loreal-technique-paris-excellence-hicolor-permanent-hair-color-true-violet](https://www.desertcart.com.cy/products/258967987-loreal-technique-paris-excellence-hicolor-permanent-hair-color-true-violet)

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*Product available on Desertcart Cyprus*
*Store origin: CY*
*Last updated: 2026-03-05*