---
product_id: 224653970
title: "W7 It's Glow Prime Radiant Face Primer - Watermelon Extract"
brand: "w7"
price: "€ 12.18"
currency: EUR
in_stock: true
reviews_count: 13
category: "W7"
url: https://www.desertcart.com.cy/products/224653970-w7-its-glow-prime-radiant-face-primer-watermelon-extract
store_origin: CY
region: Cyprus
---

# Luminous radiant finish Watermelon extract for natural glow Pore minimizing blur tech W7 It's Glow Prime Radiant Face Primer - Watermelon Extract

**Brand:** w7
**Price:** € 12.18
**Availability:** ✅ In Stock

## Summary

> 🌟 Glow like you mean it — prime, perfect, and own your radiance!

## Quick Answers

- **What is this?** W7 It's Glow Prime Radiant Face Primer - Watermelon Extract by w7
- **How much does it cost?** € 12.18 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.cy](https://www.desertcart.com.cy/products/224653970-w7-its-glow-prime-radiant-face-primer-watermelon-extract)

## Best For

- w7 enthusiasts

## Why This Product

- Trusted w7 brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ethically Beautiful:** 100% cruelty-free, because glowing skin shouldn’t cost the planet.
- • **Makeup’s Best Friend:** Enhances foundation longevity and ease of application for all-day perfection.
- • **Naturally Radiant Glow:** Infused with watermelon extract to impart subtle pink undertones and hydration.
- • **Flawless Base, Every Time:** Blurs pores and imperfections for a smooth, camera-ready canvas.
- • **Professional Grade, Sensitive Skin Safe:** Formulated by London makeup artists, perfect for all skin types and ages.

## Overview

W7 It's Glow Prime Radiant Face Primer is a hydrating, pore-minimizing primer enriched with watermelon extract that creates a luminous, smooth base for makeup. Designed by professional makeup artists in London, it suits all skin types and tones, enhances makeup longevity, and is 100% cruelty-free.

## Description

PORE MINIMIZING - Our blurring primer glides over skin, minimizing pores, blemishes and imperfections. Creating an even-looking smooth skin surface for makeup MAKEUP PRIMER - Contains natural fruit extract to provide pink undertones that easily blend for a light naturally beautiful complexion. Making makeup easy to apply, stay in place and look great for longer HOW & WHEN TO USE - Apply after moisturizer but before your foundation. Use a pea sized amount, gently working into your skin with your fingertips until it covers your face evenly. Then buff your foundation on top PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professional makeup artists. All our products are safe on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics CRUELTY FREE - W7 products are 100% cruelty free. None of our products are tested on animals

Review: Great for mature skin - I have tried many primers and this is my favourite for mature skin. Gives a lovely sheen to the skin
Review: Good product - Very nice, gives your skin a nice glow under makeup. Goes on smoothly, and keeps makeup in place, through out the day. Excellent price. Recommend

## Features

- PORE MINIMIZING - Our blurring primer glides over skin, minimizing pores, blemishes and imperfections. Creating an even-looking smooth skin surface for makeup
- MAKEUP PRIMER - Contains natural fruit extract to provide pink undertones that easily blend for a light naturally beautiful complexion. Making makeup easy to apply, stay in place and look great for longer
- HOW & WHEN TO USE - Apply after moisturizer but before your foundation. Use a pea sized amount, gently working into your skin with your fingertips until it covers your face evenly. Then buff your foundation on top
- PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professional makeup artists. All our products are safe on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics
- CRUELTY FREE - W7 products are 100% cruelty free. None of our products are tested on animals

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B08FSSRNJJ |
| Benefits | Creates a smooth, glowing base for makeup application |
| Best Sellers Rank | 11,382 in Beauty ( See Top 100 in Beauty ) 44 in Face Primers |
| Brand | W7 |
| Brand Name | W7 |
| Colour | pink |
| Container Type | Jar |
| Country Of Origin | China |
| Coverage | radiant |
| Customer Reviews | 4.2 out of 5 stars 559 Reviews |
| Finish Type | Luminous |
| Global Trade Identification Number | 05060669898924 |
| Item Form | Lotion |
| Item Highlight | Hydrating Primer, Blurs Imperfections, Radiant Finish |
| Item Weight | 1 Grams |
| Item form | Lotion |
| Manufacturer | W7 Cosmetics (2014) Ltd |
| Manufacturer Part Number | ITSGLOW-06 |
| Material Type Free | Cruelty Free |
| Model Number | ITSGLOW-06-FBA |
| Number of Items | 1 |
| Package Type Name | Jar |
| Product benefits | Creates a smooth, glowing base for makeup application |
| Skin Tone | All |
| Skin Type | All |
| Skin tone | All |
| Skin type | All |
| Unit Count | 1 Count |

## Product Details

- **Brand:** W7
- **Colour:** pink
- **Item form:** Lotion
- **Item weight:** 1 Grams
- **Package information:** Jar
- **Package type:** Jar
- **Product benefits:** Creates a smooth, glowing base for makeup application
- **Skin tone:** All
- **Skin type:** All
- **Unit count:** 1 Count

## Images

![W7 It's Glow Prime Radiant Face Primer - Watermelon Extract - Image 1](https://m.media-amazon.com/images/I/51HOPWXk05L.jpg)
![W7 It's Glow Prime Radiant Face Primer - Watermelon Extract - Image 2](https://m.media-amazon.com/images/I/61axtkcrMxL.jpg)
![W7 It's Glow Prime Radiant Face Primer - Watermelon Extract - Image 3](https://m.media-amazon.com/images/I/61NTIHxntpL.jpg)
![W7 It's Glow Prime Radiant Face Primer - Watermelon Extract - Image 4](https://m.media-amazon.com/images/I/71W8jtesQgL.jpg)
![W7 It's Glow Prime Radiant Face Primer - Watermelon Extract - Image 5](https://m.media-amazon.com/images/I/61Dix22ok9L.jpg)

## Questions & Answers

**Q: Quiero saber por favor si sirve para cualquier color de piel.**
A: Si es para cualquier color de piel 🥰

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great for mature skin
*by B***Y on 23 August 2026*

I have tried many primers and this is my favourite for mature skin. Gives a lovely sheen to the skin

### ⭐⭐⭐⭐ Good product
*by T***S on 16 August 2026*

Very nice, gives your skin a nice glow under makeup. Goes on smoothly, and keeps makeup in place, through out the day. Excellent price. Recommend

### ⭐⭐⭐⭐⭐ Take my money!
*by S***E on 28 December 2025*

Love this product, it should be in every makeup bag! The glow is epic, quality that matches the best make up experts, easy to apply with no stickiness, quick drying and great value for money! Take my money!!

## Frequently Bought Together

- W7 It's Glow Prime Radiant Face Primer - Hydrating Skin & Blurring Imperfections - Watermelon Extract Facial Primer
- W7 Legend Foundation - Creamy Liquid Foundation for Poreless, Semi-Matte Medium Coverage - 28ml (Buff)
- W7 Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup

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**Shop now:** [https://www.desertcart.com.cy/products/224653970-w7-its-glow-prime-radiant-face-primer-watermelon-extract](https://www.desertcart.com.cy/products/224653970-w7-its-glow-prime-radiant-face-primer-watermelon-extract)

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*Product available on Desertcart Cyprus*
*Store origin: CY*
*Last updated: 2026-09-29*