XP100 Intense Radiance Permanent Hair Colour - 4.0 Medium Brown 100ml

Repeat purchase. Great quality hair dye. Highly recommend.

Great long lasting colour

For being "medium" brown, I must say I'm disappointed in the colour. I mixed with 6%/20vol developer. Kept on for 25mins (I'd normally keep box dyes on for 45mins) it covered the greys/whites. Hair is soft and shiny but so much darker than anticipated. I will use this brand again but definitely going for a different shade next time!

I mix it on a 1:1 basis with a 3% 10vol developer and it works a treat! Covers my pesky greys - I don't have many but the ones I do have are around my hairline and I have my hair up for my job so they are very noticable! Just leave it on for 30 minutes and Bob's your uncle! Easy to apply and very easy to wash out and doesn't leave staining on the skin.

4.0 xp colour this colour is brilliant it's a really lovely natural dark brown gives a excellent coverage and all my clients love it at the salon! The box came clean and undamaged and will definitely order again

Easy to apply and the colour stays on for over 4 weeks

Very good dye

Burst tube and on the box also