Scruples Platinum Shine Shampoo - Purple Toning Shampoo for Extending and Enhancing Blonde Hair - Cools Down Brassiness, Yellow & Orange Hues - Moisturizing Violet Shampoo for All Hair Types (8.5 oz)

I was shocked at the quality of this product. This shampoo is extremely dark and pigmented, so it tones hair in minutes, instantly if your hair is damaged. I dampen my hair, and work this through like a regular shampoo. I leave it on 1-2 minutes and it's absolutely perfect for obtaining a silvery blonde. If you are trying for/are maintaining silver hair, 5-10 minutes will do the trick I'm sure. I follow up with my regular shampoo to insure that the color is rinsed well.Pros:-Works very fast-Extremely dark pigment for maximum toning-Erased my brass to look exactly how it did after the initial toning last month-Easy to use, once a weekCons:-A little pricy, but worth it (Edit: It is now a five dollars cheaper than when I initially purchased it, and it lasts a very long time! 100% worth the price)-May damage hair a little, but can be fixed with a deep conditioner-Smells kinda like car shampoo if that makes sense, but it isn't too intrusive, and I'm used to it nowI don't give 5 stars often, but the pros far outweigh the cons to the point where this is still worth 5 stars.Edit 1/13/2016: Just a warning, but be careful with this stuff, it's powerful! If you use it continuously, your hair will turn silver -> gray -> greenish. Why? Your hair might take this unevenly, depending on the condition of different portions of your hair, so the more yellow hairs will mix with the gray (blue-toned), giving you a green glow.Edit 12/10/2016: I've used this again and again, and have experimented a bit more. Today, I applied it to yellow-toned platinum hair. I used it on lightly towel-dried hair (still dripping), and let it sit for 6 or so minutes. The result is a beautiful ashy, somewhat bright-silver blonde, it is a gorgeous color, and have already received compliments! My boyfriend, who doesn't usually care much about hair, says it's a great color. My house has horrible lighting, but here's a photo of it (it doesn't do the color justice).Tip: One time, I used this right after I bleached my hair, and it was much more porous than usual, so this product left bright gray streaks in my hair, even though my hair was soaking wet in the shower, and I rinsed it out immediately. If this happens to you, pick up a cheap clarifying shampoo (I used Suave), and with a little scrubbing, it will come out. :)Also, if you find it to be too strong, mix it with white shampoo, and it will help dilute the pigment.

This stuff is pretty amazing. I had been using Clairol Shimmer Lights, similar to this, but I decided to give this stuff a try and I'm so glad I did. Unlike Clairol Shimmer Lights, this stuff doesn't leave my platinum hair with a purple tint if left on for more than 5 mins (the shampoo is dark purple in color). It lightens my platinum up and looks great. I've also used it when my hair was bleached to a golden color and it really did a great job at taking that brassy nasty goldish color your hair gets from bleaching it. This stuff also smells pretty good too. The only thing I don't like about it, is that it doesn't lather up as well, which is probably due to the fact that it is sulfate free, which is good for your hair! I wash my hair daily and only use this product every other day.

This was my go to for years. Now it sucks. I washed my hair with it and it is still brassy not white like it used to be with this. They changed the formula and it DOES NOT work like it used to. Very expensive for something I could buy at a box store for less money. 👎👎👎👎👎

Little pricey but I like it. They changed the formula of it and I’m not sure but I think I like the old scruples better.

Love it! It does a great job! I have different tones of blond with ombre hair style. When I use this product all my colors look perfect again, even after being on the ocean for few days. Don't leave it too long when applying because it's so good that it can change the tones towards the green shade on blonds that are very light. I wash my hair twice a week and apply the product once a week and that is enough to keep my shades on point. As you start using scruples platinum shine you will learn how much you need to apply and how often, depending on your hair tones and how often you wash your hair. Great quality and sulphate free, which takes care of my hair that is processed with keratin.

i've tried numerous brands of "purple" shampoo/shampoo for silver/platinum/blonde hair (matrix, paul mitchell, schwarzkopf). excluding the latter of those brands (which was my favorite up until now), i generally had to leave the shampoo in my hair for 10-15 minutes before i saw any change in the color of my platinum blonde hair. even applying it to dry hair, i expected my hair to go purple/blue almost immediately with those brands - no such luck. this scruples shampoo is a completely different story. it comes out of the bottle almost looking black, and turns a deep purple color once you begin working it in your hands. i left it in a little while on my just cleaned hair, and lighter areas of my hair turned a light shade of blue (i actually got a lot of compliments on it). now i apply it after having washed my hair and not rinsing out the regular shampoo, then leave both on for a few minutes. my platinum hair has almost taken on a "silver" look that people are constantly asking how i achieved! the smell isn't too strong and it lathers enough on its own, although like i mentioned, i would recommend using it on your already shampoo-filled hair at least for the first time or two in order to help determine how your hair will take to this toner.

Someone left a bottle of this in my bathroom a while back and it was amazing. Lots of purple pigment, and was the best toner I’ve ever used. I ordered a new bottle of the exact same product and the new bottle is like a completely different product. It’s light purple, contains a small fraction of the pigment of the previous bottle. I don’t know if it’s a quality control issue, or if the product has just gone downhill. But I’m reluctant to try again to find out.

This stuff is AMAZING!!! Works wonderful for toning hair... Normally I have to leave my other purple shampoo on for at least 10 minutes for it to work, but it is not necessary with Scruples! I left it on for 7 minutes and my hair toned too much. So use it sparingly because it is THAT good :) the seller was also amazing and fast shipping

This stuff is pretty amazing. I had been using Clairol Shimmer Lights, similar to this, but I decided to give this stuff a try and I'm so glad I did. Unlike Clairol Shimmer Lights, this stuff doesn't leave my platinum hair with a purple tint if left on for more than 5 mins (the shampoo is dark purple in color). It lightens my platinum up and looks great. I've also used it when my hair was bleached to a golden color and it really did a great job at taking that brassy nasty goldish color your hair gets from bleaching it. This stuff also smells pretty good too. The only thing I don't like about it, is that it doesn't lather up as well, which is probably due to the fact that it is sulfate free, which is good for your hair! I wash my hair daily and only use this product every other day. This product does exactly what I hoped it would. After I get blonde highlights, it doesn't take long before my blonde is a brassy orange color. This product turned the brass back to the original bright blonde. I use twice a week and leave it on for 5-10 minutes. Also, a big plus for this shampoo is it doesn't have an overpowering smell. I would definitely recommend this product and will buy again!

Poor quality

Does a pretty good job, but other purple shampoos have better effect

Amazing shampoo for platinum/gray hair. Highly recommend for banishing any brassiness -make sure you leave it in for a couple of minutes and really work through all strands, or else you will end up with a head that is part silver and part brassy blonde... not the best look.A great product, and smells really nice too.