ABC's of Relationship Selling: With ACT! Express CD-ROM(English, Mixed media product, Futrell Charles M.)

Description

"ABC's of Relationship Selling, 8/e" by Futrell is written by a sales person turned teacher and is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Up-john, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues, selling skills are a valuable asset. This affordable, brief paperback contains a wealth of exercises and role plays is perfect for a selling course where professors spend considerable time utilizing other resources and projects. The text also makes a nice companion to a sales management text in Marketing programs that offer a sales management course, but do not offer a separate selling course.Language: EnglishBinding: Mixed media productPublisher: McGraw-Hill Education - EuropeGenre: Business & EconomicsISBN: 9780071112369, 0071112367Imprint: McGraw Hill Higher EducationWidth: 22 mmHeight: 254 mmLength: 205 mmWeight: 1013 gr