365 by Whole Foods Market, Bath Tissue Double Roll 286 Sheet 12 Count, 286 Count

Great value. Would recommend to anybody who likes to try store brand products. The quantity on each roll is a decent amount.

I used to absolutely love this tissue. It was very soft, yet durable. Because of the scratchiness of what I've been getting lately, I was drawn to compare the packaging from our spare bathroom (paper purchased months ago) to the last couple of packages (and then today's - so three recent packages) that I purchased. The packaging looks the same except for one noticable difference. The old packaging says "New and Improved Softer" and "12 Soft Rolls". The latest packaging (past 3 months or so) doesn't say any of that. But it still says "Sustainably Soft" and has a purple flower. I don't know which is new stock and which is old stock. But I used to receive the soft one and my last 3 deliveries were of this rough stuff. I'm not sure how to get the soft one again except to post this review and complain. Maybe someone who has pull will see it. By the way, gave a few stars because it's still quality paper, it's just not as soft as it used to be. Or, something. It's all very confusing. Was I getting new stuff before when it was softer and now I'm getting old stuff that's rougher? Or was the soft stuff I was getting before, old product and the new stuff I'm getting now, is rough? AARRGGHH!!! In any case, what is being purchased now is not soft and the old product was soft. Please bring back the soft one that says "New and Improved Softer" on the packaging.

it's not especially soft but it is nicely absorbent. the rolls seemed to last a long time. i prefer softer toilet paper as a rule but feel this is good value for the money. i would buy it again.

It did its part.

It's not as soft as I'm used to (Quilted Northern), but only double roll size fits in my TP holder.It's 2 layers, embossed, and absorbent. It's ecologically virtuous. The price is reasonable.

Really impressed with the quality. The rolls aren’t the biggest, but the quality is much better & it makes them last nearly just as long. The build is thick & strong but at the same time very soft & smooth. A small portion goes a long way. And the price is so much better than big name brands! Really happy with this product & all of the other paper products from 365.

The heading says it all!

Very soft and sturdy. The price is great as well.