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✨ Elevate your curls, own your bounce! ✨
RICH Pure Luxury Curl Defining Cream is a 120ml moisturizing styling cream crafted for curly and wavy hair. Infused with argan oil, coconut oil, and hydrolyzed wheat protein, it controls frizz, adds natural bounce, and delivers elegant shine without crunchiness. Perfect for multi-styling—from defined curls to sleek straight looks—this cream keeps hair soft, hydrated, and radiant all day.







| ASIN | B00E7NWDGU |
| ASIN | B00E7NWDGU |
| Best Sellers Rank | #394,918 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1,652 in Hair Styling Creams & Lotions |
| Brand Name | RICH |
| Customer Reviews | 4.4 4.4 out of 5 stars (124) |
| Global Trade Identification Number | 04742616000987 |
| Hair Type | Curly |
| Is Discontinued By Manufacturer | No |
| Item Form | Cream |
| Item Volume | 120 Milliliters |
| Item Weight | 0.57 Pounds |
| Item model number | 150274 |
| Liquid Volume | 4.05 Fluid Ounces |
| Manufacturer | RICH Hair Care |
| Manufacturer | RICH Hair Care |
| Number of Items | 1 |
| Product Benefits | Anti-Frizz, Hydrating & Smoothing |
| Product Dimensions | 1.18 x 2.17 x 5.91 inches; 9.12 ounces |
| Scent Name | Unscented |
| UPC | 793379288833 |
| UPC | 793379288833 |
| Unit Count | 4.05 Fluid Ounces |
J**B
Awesome for soft (not crunchy!) curls!
Let me first say that when it comes to styling products that are supposed to encourage or enhance curls, I really love Be Curly Aveda Style Prep. Having naturally curly (thick and frizzy) hair, like many of you I have tried EVERY new product that comes out -- and I thought I had found my HG product. However, my stylist used this on my hair during my last visit and with a light mist of the same brand volumizing hair spray, I was left with soft, touchable, bouncy curls with no crunch or wet look! I can easily wet it the next day and restyle without having to wash my hair again! I still use a stronger hair spray on my bangs bc there I really need the extra hold. And I still love Aveda; but this stuff is wonderful, smells nice, and doesn't cost as much. The only negative is the glass bottle (plastic is better for travel and for those of us that have tile flooring). It came well-packaged, too. I'll definitely be purchasing this again!
M**Y
Perfect curls
Do your curls frizz? Mine don't anymore with just a few pumps of this on wet hair. I brush it through after washing hair and then add a tiny bit of gel or whatever, let air dry and boom - shiny curly hair. Just rewet and the curls bounce back. I do not even need the hair gel anymore to keep the curls, but that will depend on how healthy your hair is and your environment, genetics, etc.
C**R
Awesome Product
I love this brand. Great product for colored or damaged hair. It was introduced to the USA market not that long ago. This brand is from Estonia. The quality and prices are great for all of their products. I do recommend them. However, I was disappointed about the fact the bottle came broken. I should have sent it back instead of tossing it. I will buy it again from another seller.
S**N
Absolute Best!
This product is the best for my thick dry hair, you don't need alot it smells nice and leaves my hair with a nice silky soft not sticky wave /curl
A**R
I love the product
I love the product; however, the dispenser was broke ... not sure if that took place in the shipping process, but it makes it a nuisance to use now. I wish I could order just another dispenser.
J**W
Good for 4c hair
I have 4c hair. The product is light, and coats And penetrates my hair easily. This product softened my hair better than other products tried
R**L
Unsatisfied With Product! Gave hair dry look rather a wet look.
Totally disappointed in this bottle of cream. It does not do what it says. Definitely not for colored people hair. The price is way too high, for the results you get in return. You practically must use whole bottle to get any results. After hair dried, it made gave hair dull dry look, instead of a wet look.
R**K
I definitely recommend this product for managing curly hair.
This product is perfect for curly hair. A small amount (3-4) squirts is all that’s needed. Just apply and “scrunch”! The sheerness makes the product weightless and leaves hair feeling soft and natural.
A**R
Mom has curls and she loves this brand. However, bottle came with leakage.
Trustpilot
2 months ago
1 month ago