World Industries is one of the most recognized and oldest skate brands in the action sports market. Founded in 1987 by professional skateboarders Steve Rocco and Rodney Mullen, World Industries was the brand that re-defined skateboarding into a street-based activity. This, in turn, drove skateboarding's massive growth through the 1990s. Today, the brand is a character-driven youth-oriented boardsports brand with a rich skateboarding heritage.
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