--- product_id: 16440500 title: "Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Management and Professional Development Third Edition)" brand: "john carearon bohlig" price: "€ 164.08" currency: EUR in_stock: true reviews_count: 8 url: https://www.desertcart.com.cy/products/16440500-mastering-technical-sales-the-sales-engineers-handbook-artech-house-technology store_origin: CY region: Cyprus --- # Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Management and Professional Development Third Edition) **Brand:** john carearon bohlig **Price:** € 164.08 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Management and Professional Development Third Edition) by john carearon bohlig - **How much does it cost?** € 164.08 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.cy](https://www.desertcart.com.cy/products/16440500-mastering-technical-sales-the-sales-engineers-handbook-artech-house-technology) ## Best For - john carearon bohlig enthusiasts ## Why This Product - Trusted john carearon bohlig brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Full description not available ## Images ![Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Management and Professional Development Third Edition) - Image 1](https://m.media-amazon.com/images/I/61-0Lfc8AAL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Zero to Hero *by R***S on July 14, 2022* John's book is by far the best I've found on the topic of technical sales. For several years I've been reading literature by authors like Grant Cardone to broaden my capabilities. While those other books have been helpful, none have provided me the level of value and understanding that this book lays out so simply. Within 10 minutes of having opened the cover (in mint condition!), I had already gained a broader understanding of this field, as well as several useful tips about handling questions and objections that I took with me into a meeting the following day. Case in point: The author gives tips on handling "Seymor" questions–those kinds of inquries which add no value to the conversation that come from know-it-alls. Not only could I see the question coming in my meeting, but John's technique for handling it worked beautifully. Before purchasing, I hestitated about the cost; there are afterall so many other potential reads. The front cover design should tell you all you need to know–a serious book for serious people rather than a feel-good sales course. Simple. Practical. Accessible. Thorough. ### ⭐⭐⭐⭐⭐ Worth every penny. The best presales book on the market. Nothing else comes close. *by M***Y on April 28, 2016* I've been working in presales/technical sales at a large global software company for 10 years. No one has written a better guide book for it.If you're working or planning to work in the presales/solution consulting/technical sales field, this is the best book on the market.Nothing else comes close. John Care distills real world experience into a clear set of steps to be great in this role.There are lots of books on how to pitch and demo software solutions. The big difference with this book is that it walks you through all of the skills that you need to put together to be a great presales rockstar. If you want to get into presales, start here. If you're already doing it, pick this book up and learn how to add even more value to your sales team. If you're a presales manager, you can't live without this. ### ⭐⭐⭐⭐⭐ Great book even for very experienced Sales Engineering management professional *by J***N on January 11, 2016* I've got 20 years in Technical Sales / Sales Engineering including managing multiple SE teams. I found the book to have a lot of very practical ideas on how to move through the requirement gathering process, demonstration process, and ultimately move to closure. While certainly I had already been using many of the approaches, this book helped consolidate my thoughts and gave me documentation to force myself to follow. I bought copies for everyone on my team and forced them to give it a read as well. Highly recommended! ## Frequently Bought Together - Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Management and Professional Development Third Edition) - The Six Habits of Highly Effective Sales Engineers - Demonstrating To Win!: The Indispensable Guide for Demonstrating Complex Products --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.cy/products/16440500-mastering-technical-sales-the-sales-engineers-handbook-artech-house-technology](https://www.desertcart.com.cy/products/16440500-mastering-technical-sales-the-sales-engineers-handbook-artech-house-technology) --- *Product available on Desertcart Cyprus* *Store origin: CY* *Last updated: 2026-07-07*