The HeART of Laser-Focused Coaching

I bought the paperback from other online shop two years ago then the Kindle version. As a professional coach (PCC), I have been consistently practicing the Laser-focused Coaching approach for two years now. I've noticed that my coaching has gone much deeper than it was two years ago, and I have a much better idea of what is really going on in a coaching session.The Laser-focused coaching is universally effective, whether you're a new coach or an experienced coach, whatever niche you're in. It helps you as a coach to get to the root of your client's problem, without being trapped by their stories or situations. The 22 themes are truly valuable. I really appreciate Marion Franklin's generosity and wisdom in sharing them in the book. It came from her 28 years of coaching and teaching. Indeed, the client stories change but the themes never do. Understanding the themes and working on my own themes allow me to recognize my clients' themes and form a powerful question.Another great thing about this book is that Marion offers a lot of coaching conversation examples based on real coaching to illustrate every concept and technique. It not only helps me quickly understand the content, but only serves as useful reference for practice. I don't think other coaching books have such a great amount of real-life examples. Also, there are two full coaching conversation scripts in the book, together with Marion's thinking as she coached the clients. It's really valuable to know what's on an extraordinary MCC's mind while she coaches people.If your goal as a coach is to help your clients create permanent shift in their lives, this is a must buy!

If creatures from outer space came upon this world and were handed a ‘Guide to Humans’ it would be this book. Since it would be nice for the world's population to have this kind of crucial knowledge, I implore as many people as possible to purchase this book for themselves or anyone they wish to enlighten to practical and pragmatic, yet wholly transformative information. For those professionals out there coaching clients, this book should be mandatory.An example of one of my favorite techniques in this book: The power of the short-format conversation. Most all emotions, confusion, and decision paralysis can be solved in very short order with the right listener. I’ve experienced major clarity in 30, 20, even 10 minutes with this specific body of work. Can you imagine this kind of power in your life?Acquiring this laser super power to sort through people’s irrelevant stories in order to mine life-changing golden nuggets is a skill worth more than $19.95 and the invested time spent reading this book. Apply her techniques - such as curiously questioning *why* someone is telling you a story vs the *what* of it, or, finding the profound underpinning of beliefs that show up in seemingly insignificant comments and details in conversation - to clients, to coworkers, friends, and family and watch your life simplify and find power.Author Marion Franklin spares us the 'expert, guru' talk usually associated with 'coaching’. She plows through the nonsense of prescriptive advice-giving. Her approach to tearing off clients' blinders is gentle, wrought with genuine tough love, and mastery. She suffers no fools amongst the brain synapses that keep people stuck, and isn't afraid to wield her power of insight and spot-on line of questioning to help someone breakthrough to their goals. She teaches us precisely how to do this.A pioneer not only in laser coaching, Marion Franklin is held in high esteem by insiders, pillars of this industry, and amongst founders of early coaching methodology and standards. Relevant, effective, and untainted by the ebbs and flows of this industry's trends, she espouses the original essence of 1-on-1 guided self-inquiry. She offers access to a new level of awareness and simple techniques for moving people (and ourselves!) beyond challenges and into achieving goals. She shares with us her greatest hits: tried & true, timeless, and as universal as being human.Simple and essential is the work graciously given to us by the author, a true Master. And what important work it is.

Marion's book is one of the greatest gifts to the coaching community, an invaluable resource, that if read and applied, WILL take you to a higher level of coaching and deeper level of being with clients. If you slow down and master the principles in Marion's book you'll be more effective at getting to the heart of the matter in a coaching conversation, quickly, helping to facilitate greater transformation in your clients.This book will fill in the many gaps that coach training schools often seem to leave students with, teaching you the core principles and fundamentals of GOOD, solid coaching. You'll learn how to truly listen to your clients, what to listen for, and from that place ask simple, powerful questions that create shifts in the client. You'll learn to see the big picture in midst of the conversation, how to flow with the client, and get straight to the heart of the issue/challenge that the client is facing. Marion's book goes FAR beyond what coach training schools teach to truly elevate your coaching to the highest level.You'll also have the opportunity to get in the mind of a master coach during a coaching session, as Marion presents two full coaching conversations in the book, as well as her thought process of why she did what she did, said what she said, asked what she asked. That, in itself, is extremely valuable.Bottomline: If you want to be a mediocre coach, there are plenty of other books out there for you. If you want to be a MASTERFUL coach, get THIS book, diligently study it, apply it, and you'll soon find yourself head and shoulders above your peers.