---
product_id: 144873236
title: "Digital Marketing: From Fundamentals to Future"
brand: "swaminathan t. n./karthik kumar"
price: "€ 25.49"
currency: EUR
in_stock: true
reviews_count: 5
url: https://www.desertcart.com.cy/products/144873236-digital-marketing-from-fundamentals-to-future
store_origin: CY
region: Cyprus
---

# Digital Marketing: From Fundamentals to Future

**Brand:** swaminathan t. n./karthik kumar
**Price:** € 25.49
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Digital Marketing: From Fundamentals to Future by swaminathan t. n./karthik kumar
- **How much does it cost?** € 25.49 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.cy](https://www.desertcart.com.cy/products/144873236-digital-marketing-from-fundamentals-to-future)

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- swaminathan t. n./karthik kumar enthusiasts

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## Description

Digital Marketing: From Fundamentals to Future

## Images

![Digital Marketing: From Fundamentals to Future - Image 1](https://m.media-amazon.com/images/I/612cQcXV16L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Innovative digital marketing strategy book for dummies :-)
*by K***P on 21 July 2019*

I write this review as a business owner of a nascent cricket start up and how " Digital Marketing: From Fundamentals to Future " was from my view for my digital marketing strategy at the cricket start up I am part of.While running a start up, it is often possible to get into the trap of missing the most obvious things as we set to chase our business goals. This digital marketing book helped me refresh and connect with all of the digital elements that are the fundamental building blocks to run a business (ie: Digital Marketing Fundamentals)I used the book as a refresher, 12 years after completing my MBA. It has interesting caselets to introduce you to a topic, and this is where I start to connect the dots to my own business and observe what I can learn from this caselet to review our digital marketing strategy. I quite loved the case let of a global hair stylist brand that wanted to launch in India, and how the goals, objectives of the brand were broken down into the narrative for social media, such that consumers are able to relate to it. I was reminded of how we as a business missed certain basics, in our quest to get breadth and target growth.In a world where the narrative is no longer that the "Big Beat the Small" but the "Fast beat the slow", the chapters are a good primer for a business owner to ask all the right questions. The amount of breadth, this innovative digital marketing book covers is fantastic. It makes sure no term is esoteric, but succinctly answered like its covering for a first timer, and at the same time proceeds to introduce you to a variety of examples and concepts, from where you as an individual can get into the specifics on your own.A unique flavour Prof T.N.Swami adds are his anecdotes and observations from the 70's, 80's and 90's into the modern day digital marketing mix. It's so important to briefly mention the evolution of India's digital evolution curve relative to the world. This flavour ensures that you as a reader don't directly jump into the future without context, but are shown just enough information on history, so as to understand how various mega and micro trends over time brought us to where we are todayThe book evokes trust, since it has painstakingly curated the best references possible in each topic/example. From a Kleiner Perkins report to a Benedict Evans trendspotting to Robot Journalism, the examples in the book makes sure that you end up finishing each chapter, with your curiosity levels high enough to absorb more. That to me is the essence of each chapter, as it leaves you hungry for more, since it has hooked you to understand a topic in the most easy manner. “ If you are looking for a innovative digital marketing book, that talks about online and digital marketing strategy, with a focus on fundamentals this is your book. Kind of consider it as “Digital Marketing for Dummies in 2019”, since it answers all your questions, whatever your background.

### ⭐⭐⭐⭐ Informative Book
*by S***I on 29 February 2020*

Has got all the information to learn abut the basics of Digital Marketing

### ⭐⭐⭐⭐⭐ Value for money
*by M***A on 26 January 2020*

Good book

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*Product available on Desertcart Cyprus*
*Store origin: CY*
*Last updated: 2026-02-27*