* Description
* "Eric Ries just might be the new Peter Drucker. This masterpiece unpacks what it takes to achieve innovation at scale
in modern organizations. Ries provides leaders the right mindset and methods for building big organizations where people
work much as entrepreneurs do in the best little startups."
-Robert I. Sutton, Professor of Management Science and Engineering and Professor of Organizational Behavior at Stanford,
co-author of Scaling Up Excellence, author of The Asshole Survival Guide.
"Startups are experiments -- some are successful, some aren't, but they're the best way to bring new ideas to market. So
how can a big company become more startup-like... or revive the focus and spirit that birthed it in the first place?
Building on his revolutionary lean startup work, but applied to big companies, Ries' book shows you how."
-Marc Andreessen, co-founder and partner at Andreessen Horowitz
"I have witnessed firsthand how Eric Ries weaves the impact of lean start up methods with speed and scale into a big
company. The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable
ways to grow."
-Beth Comstock, vice chair of GE
"Any leader looking to be on the cutting edge needs to ponder the lessons in this important book. Eric Ries demonstrates
once again that the best ideas are both fresh and common sense once presented. An essential blueprint for modern
companies--from large corporations to family businesses or nonprofits--for decades to come."
-Lawrence Summers, University Charles W. Eliot professor and former U.S. Treasury Secretary
"Continuous innovation is the key to long-term impact and success. Eric shows how organizations of all kinds--not just
startups--can be built to learn and adapt. In the pivot-or-perish networked world of twenty-first-century business, this
is mission critical reading."
-Reid Hoffman, co-founder of LinkedIn and co-author of the #1 New York Times bestsellers The Alliance and The Startup
of You
"Organizations are normally where entrepreneurship goes to die, but Eric Ries has the master plan for breathing new life
into them. This is a remarkably useful playbook that every business, government, and nonprofit needs to ignite the spark
of innovation and fuel the fire of change."
-Adam Grant, New York Times bestselling author of Originals, Give and Take, and OPTION B with Sheryl Sandberg
"My research has focused on what causes established companies to maintain success, and The Startup Way provides
practical guidance on how to do just that."
--Clay Christensen, Kim B. Clark Professor of Business Administration at Harvard Business School
"The Startup Way creates a vision and blueprint for a new form of management which combines entrepreneurial and general
management skills and practices. The inspirational examples across multiple, diverse organizations show that integrating
the highly iterative, experimental mindset and skills of start-ups into established organizations is key to unlocking
continuous innovation and sustainable growth... Provides clear and useful guidance for tackling the toughest
challenges."
--Kathy Fish, CTO, Procter & Gamble
"To succeed in the Third Wave, an era where technology will disrupt everything from education to care, companies
will need new tools and approaches. Eric Ries provides a road for companies on how to use entrepreneurial principles
to achieve transformational growth."
-- Steve Case, former Chairman of AOL Time Warner and author of the New York Times bestseller The Third Wave
"The Startup Way is a wonderful decoder ring for those seeking to create, nurture, and sustain entrepreneurial thinking
in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned, The
Startup Way builds on the proven techniques from The Lean Startup with the next generation of best practices for
companies of all sizes and industries."
-Brad D. Smith, chairman and CEO of Intuit
"A fascinating, supremely useful read. On the foundation of his transformational The Lean Startup, Eric Ries has built a
compelling case for organizational entrepreneurship to enable continuous transformation at scale. As he convincingly
argues, it is not for every organization - only those that hope to survive and succeed in today's environment."
-General Stanley McChrystal
"The Startup Way teaches companies of all sizes how to effectively incubate and maintain an entrepreneurial culture
through growth by allowing employees to find their inner entrepreneur. A must read, especially, by all leaders burdened
by legacy organizational baggage and processes."
--Aaron Levie, co-founder and CEO, Box
"If The Startup Way can transform the federal government -- and it has -- it can transform your company. For everyone
who's thought 'there has to be a better way, ' here's your proof and a playbook to make it happen."
--Jennifer Pahlka, Founder and Executive Director, Code for America
"Big companies are struggling as never before. They need a brand new stem-to-stern game plan, and they get exactly that
in Eric Ries' new book The Startup Way. It keys off The Lean Startup and makes a great leap forward. The game plan Eric
suggests is 'not optional' for our bumbling big outfits. Well done!"
-Tom Peters
"As someone who is deeply committed to the public sector, I was heartened to see that the entrepreneurial principles and
practices that Eric Ries describes in his new book, The Startup Way, apply equally effectively to governments and
nonprofits, as well as for established for-profit businesses. If you want to visit the future of the modern
organization, read this compelling book."
--Gavin Newsom, Lieutenant Governor of California
"In The Startup Way, Eric Ries uses his years of work with companies like GE and Toyota to show us what the company of
the future will look like. If you want to know how companies can become more agile, more innovative, and more resilient
in the face of today's relentless pace of change, this is the book for you."
-Arianna Huffington, founder of The Huffington Post and founder and CEO of Thrive Global
"The American economy relies on a startup culture to create new goods and services, provide job rtunities, and raise
living standards. Eric Ries's The Startup Way provides a compelling road to guide all organizations - old and new,
big and small, high-tech and low-tech - to build a startup culture to experiment, iterate and innovate."
-Alan Krueger, Chairman of the President's Economic Advisers under President Obama and Bendheim Professor of Economics
and Public Affairs at Princeton
"A twenty-first century toolkit that will allow any company to flourish."
-Ron Conway, founder and co-managing partner of SV Angel
"People tend to associate the term 'startup' with a uniqueness that assumes a culture of creativity, innovation, and
continuous learning. But as Eric Ries' shows, you don't have to fit the mold of a typical Silicon Valley start-up to
prioritize learning over perfection, and create a culture where making mistakes is not just accepted, but encouraged.
The Startup Way presents a new vision for what a modern company can, and should, look like."
--Reshma Saujani, founder of Girls Who Code
"In The Startup Way, Eric Ries offers leaders across the public, private and non-profit sectors a road for managing
continuous innovation, regardless of organizational size or complexity. As someone who helped introduce some of these
practices to the U.S. government, I've seen firsthand the improvement in people's lives."
--Aneesh Chopra, former U.S. CTO
"Eric Ries does it again -- brilliantly. In his new book, The Startup Way, Ries argues that established businesses need
to build a new entrepreneurial capability in order to innovate continuously. Most large companies are missing this
fundamental piece of the corporate innovation puzzle. Neglect his advice at your peril."
-Thales Teixeira, Associate Professor of Business Administration at Harvard Business School
"A future classic, a book that will inspire thousands of companies to leap into a much needed re-invention."
-Seth Godin, author of Linchpin
"In The Startup Way, Eric Ries applies the secrets of Silicon Valley to established companies in every industry. The
fact is, today, every one of us is in Startup mode. Every leader and aspiring leader should read this eye-opening book."
-Marshall Goldsmith, author of the #1 bestselling Triggers, and What Got You Here Won't Get You There
"Eric brilliantly describes the limitations of old management thinking in a time where competitors bring out new
products an order of magnitude faster than legacy companies. The Startup Way describes how to foster entrepreneurial
leadership essential to corporate survival in the 21st century."
-Jeff Sutherland, co-creator of Scrum Inc. and author of SCRUM: The Art of Doing Twice the Work in Half the Time
"Eric Ries shows that entrepreneurial management is a key to success in this fast-changing world. At ING we've embedded
lean startup principles into the way we innovate, The Startup Way brings new and valuable ins"
-Ralph Hamers, CEO of ING Group
"Eric has done it again! Every company can benefit from these startup principles -- and should -- because if they
don't, a startup is probably going to drink up all their milkshake. This is the internet revolution and if your company
isn't adapting to The Startup Way, it's failing."
- Alexis Ohanian, cofounder of Reddit & Initialized Capital, bestselling author of Without Their Permission
"The most important companies in the world were not built in a day. Companies like Facebook, SpaceX, and AirBnB did not
stop after their first successful product. They continued to innovate, even in the face of extreme competition from
startups. As a long term investor, I look for companies that can maintain that innovative edge over the course of
decades. This book gives the blueprint essential to creating and sustaining that innovative culture regardless of the
size of the company."
-- Brian Singerman, Partner, Founders Fund
"There's a lot of talk about the need for more entrepreneurship in today's changing economy. But there isn't a lot of
real in about just what that means. The Startup Way is the toolkit every business needs to make itself both more
entrepreneurial and more effective."
-- Tim O'Reilly, CEO O'Reilly Media
"The problem with many 'how-to' books is that they don't really answer on the promise of teaching us how to. Not so with
Ries' new book: this book is born out of the real world of application. It teaches line by line the path to put lean
thinking to work in order to produce breakthrough results in culture and growth."
-- Greg McKeown, the author of the New York Times Bestseller, Essentialism: The Disciplined Pursuit of Less
Edition: Unabridged
Number of Pages: 810
Genre: Business + Money Management
Sub-Genre: Entrepreneurship
Format: AudioCD
Publisher: Random House Audio Publishing Group
Author: Eric Ries
Language: English
Estimated shipping dimensions: 5.1INCH X 6.0INCH X 1.0INCH
DPCI : 248-53-0323
UPC : 9780147523303
TCIN : 53066496
Estimated shippimg weight: 0.4POUND