VICTORSuper Premium Dog Food – Select Ocean Fish Formula with Salmon – Omega-3 and Omega-6 Enriched Gluten-Free Dry Kibble for All Normally Active Dogs of All Life Stages, 5lbs

Love this food for my bully

The first food my finicky maltipoo will eat without being coaxed.

The dogs love this but half the bag comes crushed up every time. If you are purchasing to give as treats , you will be disappointed. I use it as a food topper so I crush it up anyways.

Easy to digest "cold." protein kibble. As my man pointed out, " I refuse to pay a price-per-pound kibble that exceeds the cost of animal proteins we buy at the grocery store. Many of these Kibbles are in-excess of $6.50/lb. We buy low-fat ground beef for around $4.59/lb and chuck roast on sale for $3.97/lb. He's right. We give our dogs the highest quality we can afford along with all the vitamins, pre/probiotics, and minerals, and we use kibble as a condiment along with as chicken breast, chuck and ground round. Kibbles like Acana are lovely because the dogs love it, but at $7+/lb it just does not make sense.

Victor foods have come a long way. At this point- I would say it is only second to Royal Canine. It is pretty top shelf stuff. I take one star away, not for the product quality- by all means, I recommend buying it! I take the star away- because their customer service is pretty bad, and they do not offer discounts , donations or support to animal rescues. And if you ask what they are doing - they give you a very generic answer in a very sour tone. Again, products are top grade. Customer service or care- not so much. they honestly do not care- they are all about the money as a business and making top food, which they do, and do well.

My dogs have never been kibble eaters. They'd snub their nose and walk away. They've been eating red meat and poultry forever. When I began the switch, they immediately favored this food. Their poops are better, their allergies have improved greatly. They love the kibble as treats and as a meal with a fish based wet food. Good value - food for all life stages based on it's marketing. My 4 month, 4 year and 7 year old Maltese mix dogs approve!

Our 90# "LabSky" [ Lab + Huskey] started with Victor and for 6 years it's ALL we'll feed him. Check the Lamb or Wild Salmon out too.

My dog used to have such patchy for and constantly itched himself. I moved him over to this food without chicken and it has made a world of difference! He's no longer patchy, his itching has decreased significantly and his fur is the softest it's ever been